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Comment: Minor amounts of wear to the edges and corners of book cover. Otherwise in excellent shape with tight binding and clean, unmarked pages. May contain a minor amount of hand writing on the inside of front cover or front end page.
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Networking with the Affluent Paperback – August 1, 1997


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Networking with the Affluent + Selling to the Affluent + Marketing to the Affluent
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Product Details

  • Paperback: 288 pages
  • Publisher: McGraw-Hill; 1 edition (August 1, 1997)
  • Language: English
  • ISBN-10: 0070610487
  • ISBN-13: 978-0070610484
  • Product Dimensions: 0.8 x 5.9 x 8.8 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #368,226 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to network with the affluent client. "Tom StanleyÕs ideas regarding Networking with the Affluent and Their Advisors have produced strengthened relationships throughout our multinational accounts. The bottom line is increased customer loyalty, our most precious asset."-Keith Martino, Global Sales Manager, Federal Express Corporation. "This book is the best guide to success IÕve seen."- Mary B. Lehman, Managing Director, BankerÕs Trust Company, The Private Bank. "Networking was a magicianÕs illusion until Dr. Stanley taught us the secret."ÑNorman M. Mendelson, Chairman, Earth First Corporation.

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

More About the Author

Dr. Thomas J. Stanley is the author of six award winning books concentrating on America's wealthy population. His seventh book, Stop Acting Rich, was published in September 2009 by John Wiley and Sons. He began studying the affluent in 1973. Dr. Stanley wrote The Millionaire Next Door, in 1996. Over 2,000,000 copies of this New York Times bestseller have been sold. In 2000, he published The Millionaire Mind, which explored America's financial elite and how they became so. The Millionaire Mind debuted at #2 on the New York Times bestseller list. Dr. Stanley's first book, Marketing to the Affluent, was selected as a top ten outstanding business book in America by the editors of Best of Business Quarterly. The author lives in Atlanta, holds a doctorate of business administration from the University of Georgia in Athens and was formerly a professor of marketing at Georgia State University. Visit Dr. Stanley at www.thomasjstanley.com for more information.

Customer Reviews

4.1 out of 5 stars
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Most Helpful Customer Reviews

48 of 49 people found the following review helpful By Chuck Kimbriel on January 15, 2004
Format: Paperback
I cannot believe that there is not at least three pages of reviews for this great book.Being able to link up with "Mr/Mrs High Credibility" is so essential to successand this is the only book that shows the why, who, where and how.Severall years ago I joined toastmasters and as a result was invited to join other organizations as well. I have to admit that I was [initially] very uncomfortable sitting with some of the top CEO's, Board Members and social elite of my city. This book was recommended to me then and I have never looked back.As a result, I have been able to increase my client base, penetrate the affluent market and network with their associates.As I said in the heading, I cannot believe that there are not more reviews here. Perhaps readers are hoping to keep this their secret. I know that when I first heard about this book, I was hoping that none of my competitors would find out about it.I also recommend Dr. Stanley's excellent "Selling To The Affluent" and "The Winners Circle" by Robert Shook.
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67 of 71 people found the following review helpful By A Customer on August 3, 1998
Format: Paperback
Starting a new business? New to sales? (Feel you are too young/old to jump start your production?
Dr. Stanley's books should be required reading for any business student or business owner. In Networking with the Affluent, Dr. Stanley discusses SEVERAL methods of establishing productive relationships with your target prospect group and their advisors.
Networking is NOT trading names or client lists with every salesperson you meet. These methods are not restricted to finding affluent clients.
If you are not good at phone sales, how about writing letters to the editor of your local paper supporting a local industry or business? Then follow up and send the owners/managers of that business a copy of your printed letter in the paper. These business owners would probably rather deal with a person who understands the issues of their business than someone who shows no interest in their business. This is just one of Dr. Stanley's methods. In this book, you will ! find a method just right for your personality to increase your business. While you are at it, purchase his other books on Marketing and Selling to the Affluent.
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26 of 26 people found the following review helpful By Dee Byrd on January 15, 2004
Format: Paperback
I work for one of the big 3 insurance companies and getting to know the affluent and working their nests is critical to my success.
In Networking with the Affluent, Dr. Stanley shows how to get into this market and offer quality financial products and services. To serve the affluent and others in their network.
You won't find any tricky techniques. But you will find some powerful ideas on how to substantially increase your production.
I have recommended this book to dozens of people over the years. And I can tell by their productivity if they have actually read it.
Get this book. It's great.
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18 of 20 people found the following review helpful By A Customer on January 15, 2004
Format: Paperback
Dr Stanley goes over and above the call of duty with this great work. Networking With The Affluent will show you how to penetrate the affluent market...network with it's members and key players within their group.
This book will create relationships that many have heretofore, been unable to penetrate.
Great book by Dr. Stanley.
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12 of 16 people found the following review helpful By A Customer on January 15, 2004
Format: Paperback
I never realized how easy it is to network with the high profile people. Like anythingelse, it can be learned.
Networking With The Affluent is a must read for all entrepeneurs, sales and business people. This is the book that your most successful competitors are reading, using and applying.
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1 of 1 people found the following review helpful By Jet on July 21, 2013
Format: Paperback
Great read. Goes through several ways to network. Great read for novice net workers. Helps me out on a daily basis with navigating conversations.
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By S. Johnson on June 10, 2014
Format: Paperback Verified Purchase
Stanley made his reputation helping sales people identify their market. This is one of several books he wrote that were very similar.
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Format: Hardcover Verified Purchase
I think his strategies would work if I tried them, but they don't fit my personality. I like his attitude though. Basically, its different ways to help wealthy people get what they want in business or life. Eventually, when they want your service, they will buy from you instead of that other financial advisor, insurance salesman ect.
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