Top critical review
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Good and Bad Things About This Book
on March 11, 2011
I think some of you will really enjoy this book, while others will have a mixed opinion like me. We read this in our business book group and the rest of the group seemed to really like it. Here's a few things I didn't like about it. First, the author's platform speaks to the fact that in order to truly be effective as a networker you need to look at the process as helping people rather than getting something out of it for yourself. I have no problem with this, in fact I find this works well in business (and life.) However, he then uses an example where someone called him up after losing his job and rather than help the guy the author preached to him about the importance of networking properly. He had an opportunity to do exactly what he says we all should do and instead showed little compassion. He goes on to say that he realized the guy was hurting and it made him think about how he handled it, but then ends the segment with "and the guy is still unemployed today," as a parting shot. I was really turned off by this.
I have no doubt that this author is probably a friendly, likable guy. However, he seems a bit out of touch with the way people really live. He talks about days where his income wasn't very much, and the figure he throws out is higher than anyone else I know. If he thinks he "struggled" at any point in his life, it is obvious he doesn't know the meaning of the word.
His tips for networking with the 5/10/15 rule are solid, however, and I think he makes good points with how to connect with people. He falls short when it comes to the social networking end of things. He seems to think things like Linked In, Twitter, and Facebook aren't very useful, and as a business person myself I disagree. I get the feeling that it's just something he doesn't need and since he doesn't bother with it he assumes it's not useful.
The reason I'm giving this book three stars (as opposed to a lower score) is that there are some good points you can take away. Get past the parts I mentioned above. If you're a salesperson today you'll probably appreciate his advice, and as I said the majority of my business book group seemed to really enjoy the book.