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Product Details

  • Paperback: 224 pages
  • Publisher: BenBella Books (November 6, 2012)
  • Language: English
  • ISBN-10: 193785602X
  • ISBN-13: 978-1937856021
  • Product Dimensions: 8.1 x 5.4 x 0.6 inches
  • Shipping Weight: 5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #894,014 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Wilson (founder of Networlding) and Mohl (chief innovation officer at Performance Inspired Inc.) take a moderately successful storytelling approach to teach readers about social networking. Meredith and Lance, who work in social media marketing and accounting, both want to build a better network. Dan, a specialist, offers a new take on networking. Not limiting himself to why and what, Dan shows that it is the how of networking that's important: making those introductions, creating those relationships, and showing who you are over what you do for a living. Despite the useful new ideas, Wilson and Mohl's lessons are not radical. The narrative progresses from showing us the steps necessary to forge meaningful relationships to encouraging the reader to keep this process alive, review the lessons, and inspire others. Though the book provides an extra dimension and offers lessons that are often simple and strong, it lacks the informative punch that a more fully developed and straightforward book would have accomplished. (Nov.)

Review

“This book makes networking easy and enjoyable. The authors understand that connecting with others who share your values and principles is more important than connecting with people who are simply in fields similar to yours. As business changes at an ever faster pace, it’s important to build a strong network—not only so you can thrive, but also so that others can thrive through you.”
Ken Blanchard, coauthor of The One Minute Manager® and Great Leaders Grow

“Yes, this is another book about networking, but if you think you've seen it all (or read them all) ... this one is worth adding to your shelf. It takes networking to a whole new level by talking about truly making connections in some new and time-sensitive ways that give you the edge over others who are trying to do the same ... and haven't read this book!”
Beverly Kaye, Founder & Co-CEO, Career Systems International, coauthor of Help Them Grow or Watch Them Go: Career Conversations Employees Want

“Integrity and authenticity in communications—“being real”—cut through the clutter to create and sustain quality relationships. This book guides the building of grounded relationships that transcend the speed and quantity of hollow communications—to deliver those that matter.”
Jeanne Bliss, President & Chief Customer Officer, CustomerBliss, author of I Love You More than My Dog

“The best networkers realize it’s not the WHAT or the HOW of what you do that attracts people to you, but rather the WHY that ‘inspire[s] connections and more opportunities,’ and that reveals your passion, which allows you to be what they term ... an ‘attractor of possibility.’ This book will change the face of networking in some very positive ways.”
Bob Littell, Chief NetWeaver, author of The Heart and Art of NetWeaving and Raising Your R&R Factor: How Referable & Recommendable Are You?

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Customer Reviews

4.9 out of 5 stars
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Honestly, this is the second book I have read in YEARS!
DJRFX
The book uses a storytelling approach to teach readers about social networking and how to use it to improve their connections.
Scott Haraburda
This book is very engaging and an easy read...the characters are very relatable and the message is extremely transferable.
Kelly Laskowitz

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Bobbye Middendorf on November 13, 2012
Format: Kindle Edition Verified Purchase
In this engaging business fable, the new face of networking emerges: When you can be connected to anyone on the planet within "six degrees of separation," the potential for overwhelm is great. And getting actual business results in this numbers game turns out to be more smoke and churn than genuine opportunities. Starting with your business "why" is the crucial first step, one that grows and evolves with you and your business. This approach really resonates with me and affirms what I have experienced in more than 30 years in business. In our world of frenetic connecting, authors Melissa and Larry reveal the secrets for developing quality connections at a humane and highly productive pace. Fall in love with their 10 inspiring lessons from two masters of making connections that matter. Like the growing slow food and slow money movements, the reality that a smaller number of quality connections makes a bigger difference in your life and results is way past due. A great story with potent lessons for connecting more deeply.
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3 of 3 people found the following review helpful By laura lynn on November 28, 2012
Format: Kindle Edition Verified Purchase
We all need to know more about being an "Attractor of Possibilities"! Just the first few chapters really make you start to think!! 'Networking Is Dead' gets to the heart of things....better understanding your motivations going into "revealing your unique differentiator that attracts MORE of the perfect clients"... Love the new "Making Your Connections Count" term... that IS what it's all about...
Perfect gift idea for a business collegue and/or the young student in your life!
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2 of 2 people found the following review helpful By Rebecca Miller on June 10, 2013
Format: Hardcover
I read this book yesterday while in an airport and on a short flight - I plan on reading it again soon and start working the bullet points at the end of each chapter.

The authors give us a story of two friends who want to expand their business opportunities and who are both struggling; one with too many contacts and one with not enough. They decide to start their new year figuring out a better way and their mentor teaches them through several basic lessons how to quit "networking" and start making connections that matter.

What I (re)learned from this story is that when we work with and cultivate relationships with people whose values we share, we enrich ourselves and others. Yes, we may become financially enriched, but just as important, we become emotionally and spiritually enriched.

Our lives are busy and full of commitments, that is why we need to focus on those few very important relationships in our lives. We need to be very particular with whom we are spending our time and energy (the inner circle), so that this time and energy is well-spent and yields dividends.

I would like to see an accompanying workbook or group materials based on this book. Just my .02.

R Miller
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2 of 2 people found the following review helpful By David Laws on March 11, 2013
Format: Kindle Edition Verified Purchase
Making connections that matter is REALLY important in today's business environment and most of us, me included, go about it in a somewhat haphazard way. We focus on the wrong things and often 'getting as many connections as possible' seems a good strategy.
What this book does is speak to the need to focus on real connections not just contacts. People you can rely on, and work with, and with whom you can deliver mutual value. It offers a solution that addresses a real problem.
But.
The tried and tested story of hard working, but misguided individual meeting a guru or mentor and walking through the life lessons is very passé, and, for me at least, really detracted from the message. There have been so many stories of this type before that the storyline really takes away from the message.
But.
If you stick with it, you just may learn something useful.
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1 of 1 people found the following review helpful By Craig Badings on February 3, 2013
Format: Hardcover Verified Purchase
We all have our paradigms about various business issues - marketing, advertising, networking,etc - but then every now and then someone, some information, a book comes along which breaks those paradigms and forces one to reexamine how we do things.

Networking is Dead is such a book.

The authors have used the story of three characters in a practical setting to illustrate how networking really should be done. Once you've read it you'll never network the same way again. This is a must read for anyone in business and will force you to reavaluate your entire rationale for networking and how to go about it.
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1 of 1 people found the following review helpful By Kelli D on November 15, 2012
Format: Paperback
A great book that makes learning enjoyable is the best way to sum this up! 'Networking is Dead' is set up to teach business and networking lessons through the eyes of three characters, each with slightly different backgrounds. Stated in simple, comprehendible terms, the information is easily ingrained in the memory. And being told through a story, the reader is entertained and engaged until the very end.

At only 154 pages with medium print, the book takes no time to read. There are so many books out there these days trying to teach new tricks of the trade, but you won't find a one quite like this one that applies the very basic networking and business fundamentals into practically all scenarios. A truly great book. A must-read.
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1 of 1 people found the following review helpful By Bob Littell on November 15, 2012
Format: Paperback
I've been running a book club for 2 1/2 years and this book was our latest one. Not surprisingly, after highlighting what it was about, we had our largest turnout at almost 40. This book not only helps clarify why it isn't necessarily the size of your network which is going to determine your success but rather the small core group in it who are 'exchangers' - those who know how to 'give' and how to 'receive'. The storybook fashion way the authors have written the book brings Lance and Meredith to life with Dan as their mentor/teacher. This book can help everyone learn how to 'dig down' deeper to discover WHY they are doing what they're doing. And if they can't get to their WHY, it's probably because they're too fixated on their WHAT - as in WIIFMe ("What's In It For Me").
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