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Networking Is Dead: Making Connections That Matter Paperback – November 6, 2012

4.6 out of 5 stars 37 customer reviews

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Editorial Reviews

From Publishers Weekly

Wilson (founder of Networlding) and Mohl (chief innovation officer at Performance Inspired Inc.) take a moderately successful storytelling approach to teach readers about social networking. Meredith and Lance, who work in social media marketing and accounting, both want to build a better network. Dan, a specialist, offers a new take on networking. Not limiting himself to why and what, Dan shows that it is the how of networking that's important: making those introductions, creating those relationships, and showing who you are over what you do for a living. Despite the useful new ideas, Wilson and Mohl's lessons are not radical. The narrative progresses from showing us the steps necessary to forge meaningful relationships to encouraging the reader to keep this process alive, review the lessons, and inspire others. Though the book provides an extra dimension and offers lessons that are often simple and strong, it lacks the informative punch that a more fully developed and straightforward book would have accomplished. (Nov.)


“This book makes networking easy and enjoyable. The authors understand that connecting with others who share your values and principles is more important than connecting with people who are simply in fields similar to yours. As business changes at an ever faster pace, it’s important to build a strong network—not only so you can thrive, but also so that others can thrive through you.”
Ken Blanchard, coauthor of The One Minute Manager® and Great Leaders Grow

“Yes, this is another book about networking, but if you think you've seen it all (or read them all) ... this one is worth adding to your shelf. It takes networking to a whole new level by talking about truly making connections in some new and time-sensitive ways that give you the edge over others who are trying to do the same ... and haven't read this book!”
Beverly Kaye, Founder & Co-CEO, Career Systems International, coauthor of Help Them Grow or Watch Them Go: Career Conversations Employees Want

“Integrity and authenticity in communications—“being real”—cut through the clutter to create and sustain quality relationships. This book guides the building of grounded relationships that transcend the speed and quantity of hollow communications—to deliver those that matter.”
Jeanne Bliss, President & Chief Customer Officer, CustomerBliss, author of I Love You More than My Dog

“The best networkers realize it’s not the WHAT or the HOW of what you do that attracts people to you, but rather the WHY that ‘inspire[s] connections and more opportunities,’ and that reveals your passion, which allows you to be what they term ... an ‘attractor of possibility.’ This book will change the face of networking in some very positive ways.”
Bob Littell, Chief NetWeaver, author of The Heart and Art of NetWeaving and Raising Your R&R Factor: How Referable & Recommendable Are You?

Product Details

  • Paperback: 224 pages
  • Publisher: BenBella Books (November 6, 2012)
  • Language: English
  • ISBN-10: 193785602X
  • ISBN-13: 978-1937856021
  • Product Dimensions: 0.8 x 5.5 x 8.2 inches
  • Shipping Weight: 5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Best Sellers Rank: #2,075,288 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
In this engaging business fable, the new face of networking emerges: When you can be connected to anyone on the planet within "six degrees of separation," the potential for overwhelm is great. And getting actual business results in this numbers game turns out to be more smoke and churn than genuine opportunities. Starting with your business "why" is the crucial first step, one that grows and evolves with you and your business. This approach really resonates with me and affirms what I have experienced in more than 30 years in business. In our world of frenetic connecting, authors Melissa and Larry reveal the secrets for developing quality connections at a humane and highly productive pace. Fall in love with their 10 inspiring lessons from two masters of making connections that matter. Like the growing slow food and slow money movements, the reality that a smaller number of quality connections makes a bigger difference in your life and results is way past due. A great story with potent lessons for connecting more deeply.
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Format: Hardcover
I read this book yesterday while in an airport and on a short flight - I plan on reading it again soon and start working the bullet points at the end of each chapter.

The authors give us a story of two friends who want to expand their business opportunities and who are both struggling; one with too many contacts and one with not enough. They decide to start their new year figuring out a better way and their mentor teaches them through several basic lessons how to quit "networking" and start making connections that matter.

What I (re)learned from this story is that when we work with and cultivate relationships with people whose values we share, we enrich ourselves and others. Yes, we may become financially enriched, but just as important, we become emotionally and spiritually enriched.

Our lives are busy and full of commitments, that is why we need to focus on those few very important relationships in our lives. We need to be very particular with whom we are spending our time and energy (the inner circle), so that this time and energy is well-spent and yields dividends.

I would like to see an accompanying workbook or group materials based on this book. Just my .02.

R Miller
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Format: Kindle Edition Verified Purchase
We all need to know more about being an "Attractor of Possibilities"! Just the first few chapters really make you start to think!! 'Networking Is Dead' gets to the heart of things....better understanding your motivations going into "revealing your unique differentiator that attracts MORE of the perfect clients"... Love the new "Making Your Connections Count" term... that IS what it's all about...
Perfect gift idea for a business collegue and/or the young student in your life!
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Format: Hardcover
A powerful book to improve your business contacts. Networking Is Dead: Making Connections That Matter is a business fable illustrating several key concepts involving how to make networking work. The book uses a storytelling approach to teach readers about social networking and how to use it to improve their connections.

Written in an easy-to-read format, with short and to the point concepts, it’s a fictional story about three main characters, two of them wanting to improve their connections and another who mentors them with their struggles. Meredith, with too many contacts, and Lance, with not enough, both desire a better network. Dan, their mentor, teaches them how to obtain this better network.

Through several weeks, Dan shows the other two the steps necessary to forge meaningful relationships. He begins by having them determine WHY they want these contacts instead of WHAT they’re doing with the contacts. With this personal understanding, they can focus their efforts towards real connections with people who can and who will help their careers, instead of just accumulating a large quantity of contacts. This is really the difference between quality and quantity. It’s better to have a few contacts that help you instead of hundreds who really don’t. Maybe that’s why it’s on the top-10 book lists for Barnes and Noble and the Wall Street Journal Best Seller recently.

The authors of this book are not new to writing. Co-author Melissa Wilson, with a law degree from DePaul University, is founder and CEO of Networlding, a social media firm. She’s also the co- author of Networlding which was a top-10 Amazon book. The other co-author is Larry Mohl, who holds a Master’s degree in Electrical and Bio-Medical Engineering from the University of Michigan.
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Format: Paperback
The ever growing interaction and connections of people via the Internet, prompts the argument by authors Melissa G. Wilson and Larry Mohl in their book, "Networking Is Dead: Making Connections That Matter" that the quantity of connections isn't as important as the quality.

Anyone who's had a Rolodex of a gazillion business contacts or piles of business cards collected over time should understand that having contact information isn't nearly as important as using it well. Wilson and Mohl make the case for building mutually beneficial relationships, suggesting that the reason for the connection is more important than the desired outcome of having the connection.

The Internet provides immeasurable opportunities to connect to anyone, but having such connections is only a small aspect of making the connections work for both parties and such connections are only validated by the reason one has them. Keeping a connection solely to get something out of the other party, they argue, is not the ultimate goal for the networking. The authors will teach you how you can connect, and manage the interpersonal networks created and how to build and develop serious, tangible relationships overall. There is a great focus throughout the text showing us a number of valid perspectives on how to improve our existing contacts, and make them more effective.

"Networking Is Dead" is the essential guide to making the art of relationships a masterpiece in your career.

Disclosure: I received a review copy of this book from the publisher. A review in exchange for the review copy was not promised. The views and opinions expressed in this review are my own, and in no way represent the views or opinions of the publisher, distributor or author(s).
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