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Networking Is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections [Kindle Edition]

Derek Coburn , Chris Brogan
4.5 out of 5 stars  See all reviews (121 customer reviews)

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Book Description

Over the last few decades, networking has devolved into an endless series of cattle call events full of open bars and closed fists. Perfect strangers, after a long day at the office, agree to show up and bump into each other, randomly exchanging business pitches for business cards.

Needless to say, traditional networking isn’t working anymore. For successful 21st century business people, large networking events and the mountains of business cards they produce have become a waste of time and valuable resources. It's time for a new, modern approach to networking.

Born out of author Derek Coburn’s frustration with having spent thousands of fruitless hours attending traditional networking events, this book offers fresh, effective, unconventional strategies for growing and nurturing a powerful network. These strategies grew Coburn’s revenue by 300% in just 18 months and can have a major impact on your business.

You will learn how to:
- Become the Ultimate Connector
- Become the Ultimate Resource
- Identify and develop relationships with world-class professionals
- Enhance the value you deliver for your best clients
- Position yourself for more quality introductions to ideal prospective clients

Once you implement the networking strategies in this book, the quality of your clients, your business, and your life will improve dramatically.

Editorial Reviews


"Networking always sounds like a simple concept--but as we've all discovered, it can be a maddeningly mysterious and elusive reality. Three cheers, then, for Derek Coburn. In this terrific book, he explains why your efforts to connect may be falling short and provides an arsenal of effective strategies for building a productive network of colleagues."
--Daniel H. Pink, #1 NY Times bestselling author of To Sell Is Human and Drive
"Finally, a how-to guide that throws slick schmoozing out the window and focuses on building meaningful relationships. Derek Coburn's book offers actionable tips for making connections that create value for everyone involved. If more people followed his approach, we'd look forward to networking, instead of dreading it."
--Adam Grant, Wharton professor and NY Times bestselling author of Give and Take
"Derek has removed the 'work' from 'network' with this book. For an introvert like me, he's unlocked the secret code."
--James Altucher, bestselling author of Choose Yourself
"Derek teaches simple yet profound truths that can transform the way you see networking."
--Mark Batterson, multiple NY Times bestselling author and Lead Pastor of NCC
"Networking is a totally essential skill that so many people get wrong or hate because they feel fake. If you want to create meaningful connections and authentic relationships read this now!"
--Yanik Silver, founder Maverick1000
"This is now THE book on Networking for this era of doing business. A must read for all CEOs and their key employees. Derek has forever changed my outlook on networking from something I hated and avoided doing, to something I'm now excited to do more of."
--Cameron Herold, author of Double Double

Product Details

  • File Size: 2857 KB
  • Print Length: 163 pages
  • Page Numbers Source ISBN: 1940858089
  • Simultaneous Device Usage: Unlimited
  • Publisher: IdeaPress (May 3, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00K436RH8
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #10,672 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?.

Customer Reviews

Most Helpful Customer Reviews
14 of 14 people found the following review helpful
Format:Kindle Edition|Verified Purchase
I was fortunate enough to read an early copy of Derek's book and highly recommend it. Everyone says "bring value to your network" or "be valuable to your network". Great concepts that many people believe in -- but most don't know how. I freely admit, that sometimes I've been caught in the same trap. I subscribe to the ideal, without having a clear plan or steps to execute.

What I love about Derek's book is that it provides that plan. This is how you provide value - this is how you connect people - this is how you need to network.
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11 of 11 people found the following review helpful
5.0 out of 5 stars Easy read, practical and no fluff May 5, 2014
Format:Kindle Edition
After meeting Derek about a year ago, I was inspired that my network is the best representation of my net-worth. If that is the case, then what are the ways that I can add the most value to the people in my network? Derek gives the simplest, most practical, no fluff steps to adding incredible value to any community. As I was reading the book, I thought many times that it would be impossible to not be successful in building a strong network if you followed the steps in this book.

As a side note, my favorite concept in the book was using Trigger phrases to teach partners, clients and friends how to recognize an opportunity to recommend your business. This concept alone could very easily multiply your business and also teach you a very simple way to help others in their businesses.
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12 of 13 people found the following review helpful
By Jeff
Format:Kindle Edition
Derek's practical guidance liberates you from the stress of "the hunt" that is so prevalent with traditional networking events. Instead, Derek shows you how to make the most of those occasions to add value to your existing relationships and build a network designed to make you a trusted advisor and resource to build stronger, deeper relationships. As an attorney who spends an enormous amount of (often unproductive) time at such events, it is so refeshing to consider a practical and totally accessible alternative to the traditional approach. Think of how much more enjoyable and productive your networking time can be if instead of constantly hunting for new clients (often the proverbial "needle in a haystack"), you focus on how to become more valuable and indispensible to the ones you already have. Derek's book is an indispensible guide to how to build more meaningful connections and create the network you really desire.
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8 of 9 people found the following review helpful
5.0 out of 5 stars Derek lives the message of this book May 5, 2014
Format:Kindle Edition
Networking: any activity that increases the value of your network and/or the value you contribute to it.

That is Derek Coburn’s definition of networking. Notice he doesn’t include “attending large events” or “handing out business cards”. Derek found through his years of doing similar low-yield activities that most things people consider “networking” are really just a waste of time. Instead, Coburn decided to try new approaches, and only spend his time on what actually worked.

The result of these years of testing is “Networking Is Not Working.” The book is split into two sections: the first looks at the inefficiencies in common networking strategies. The second part explores Derek’s response to those inefficiencies and how anyone can replicate his unconventional methods.

The process Coburn developed and lays out is called “CONECTOR”:

C: Clients
O: Open Doors
N: Nucleate
E: Events
C: Community
TOR: Trigger Ongoing Reciprocity

The book emphasizes that networking is not a volume business and instead professionals should focus on creating small, motivated groups of like-minded people who appreciate staying connected and helping each other out. I recognize in my own life, similar small groups of friends and colleagues have lead to my most rewarding (and lucrative) ongoing business. Having known and worked with Derek, I've seen him live and prove the theories he talks about here.

Luckily, this book can save you hours of learning by trial and error and accelerate your path to becoming, as Coburn says in the book, the “Ultimate Connector.”
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13 of 16 people found the following review helpful
4.0 out of 5 stars How to Make Your Business Turnkey May 5, 2014
Format:Kindle Edition
Derek sent me an early copy of his book because we're in a like-minded group together. Being in that group has fundamentally changed my business over the past year. Not so much a tantamount to the book, but definitely one to finding a great group of people.

On the book and why I enjoyed it but also why I took off one star.

Why I Took Off One Star:

I guess mostly I'm bored of business books. There's no way that I would have picked this up in a store and read it. Not so much a knock on the book itself but more on the genre.

Why I Gave it 4 Stars

The strategies are good (how to find the right people, how to connect, how to follow up) and actionable (making a mix tape, bi-weekly lunches, the power of an introduction the right way) but I wasn't left with a single "damn. I need to do this now!" at the end of it. Instead, I had a lot of "that sounds like a great idea".

It's well-written, easy to follow, and well-organized.

The most important concept that Derek covers is the power of connecting clients to other clients or in providing clients top referrals to other experts. This concept alone will make most businesses turnkey by creating amazing relationships with existing customers.

A simple "I know a guy for that" is perhaps more powerful than any marketing could ever be. Not for "the guy" but for the guy who has a guy. Becoming a dependable source for as many things as possible (mechanic, investment advisor, child tutor, etc.) is a surefire way to win in this connection economy we all know and love to hate.

Finally, the most useful part of Derek's book was the systems for following up.
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Most Recent Customer Reviews
3.0 out of 5 stars Three Stars
Published 18 hours ago by Mariano Pando
2.0 out of 5 stars You get what you invest...apparently in books as in Networking
Meh... some great reminders, but a lot of less-than-illuminating, forgetful, ideas. Then again, it's cheap.
Published 19 hours ago by siddhartha
5.0 out of 5 stars Do this or wonder where your buyers might be.
I'm pretty biased. I wrote the foreword. Derek is a friend. But that said, Derek's a friend because of what he writes in this book. Read more
Published 22 days ago by ChrisBrogan
2.0 out of 5 stars Two Stars
Hyped, too many pages, not enough meat. Networking as is may not be working but this alternative is not a golden egg either imo.
Published 1 month ago by DC Crowley
5.0 out of 5 stars Five Stars
Great read.
Published 1 month ago by JC
3.0 out of 5 stars We must remember to put this to practice
Most of the thing covered are common sense
Published 1 month ago by Linda
5.0 out of 5 stars amazing
I really got a lot out of this! It magnified what I'm doing wrong and encouraged me to do it right :)
Published 2 months ago by Rebekah stowe
5.0 out of 5 stars Takes deep networking to a great new level
A great read with very good advice on how to turn your networking efforts into a win-win situation for everyone involved. Definitely needs to be in your networking library!
Published 2 months ago by Robert G. Arnold
4.0 out of 5 stars Insightful, well thought out book
Great work, Derek. Love the approach. Much more palatable and manageable than the old business card exchange. Keep up the great work!
Published 2 months ago by Nick DiNardo
3.0 out of 5 stars Readable Book but Not Very Useful to Most
This book at best is a 3 star.

I read this book cover to cover twice to be very fair and I have to say this book will help you understand networking but the solution the... Read more
Published 2 months ago by Jay Oza
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More About the Author

Derek Coburn is the Founder and CEO of cadre, an un-networking community in Washington, DC and Baltimore, MD, which currently supports over 100 CEOs and business leaders and has hosted numerous bestselling authors and important public figures. He began his career as a financial advisor in 1998 and built a thriving wealth management practice, mainly by outworking everyone else.

When the economy took a turn for the worse, he had to devote more attention to his existing clients and had less time for "traditional networking". He began to experiment with his own ideas, which included creating an informal "un-networking" group consisting of his best clients and other top professionals. These techniques tripled his revenue - in just 18 months - and improved the quality of his business and life. Derek's passion for connecting remarkable professionals led him to start cadre, and now, to write his first book.


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