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Networking Is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections Paperback – May 2, 2014

4.4 out of 5 stars 156 customer reviews

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Editorial Reviews

About the Author

Derek Coburn is the Founder and CEO of cadre, an un-networking community in Washington, DC and Baltimore, MD, which currently supports over 100 CEOs and business leaders and has hosted numerous bestselling authors and important public figures. He began his career as a financial advisor in 1998 and built a thriving wealth management practice, mainly by outworking everyone else. When the economy took a turn for the worse, he had to devote more attention to his existing clients and had less time for "traditional networking". He began to experiment with his own ideas, which included creating an informal "un-networking" group consisting of his best clients and other top professionals. These techniques tripled his revenue - in just 18 months - and improved the quality of his business and life. Derek's passion for connecting remarkable professionals led him to start cadre, and now, to write his first book.
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Product Details

  • Paperback: 162 pages
  • Publisher: Ideapress Publishing; 1 edition (May 2, 2014)
  • Language: English
  • ISBN-10: 1940858089
  • ISBN-13: 978-1940858081
  • Product Dimensions: 5.2 x 0.4 x 8 inches
  • Shipping Weight: 8.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (156 customer reviews)
  • Amazon Best Sellers Rank: #210,374 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
I was fortunate enough to read an early copy of Derek's book and highly recommend it. Everyone says "bring value to your network" or "be valuable to your network". Great concepts that many people believe in -- but most don't know how. I freely admit, that sometimes I've been caught in the same trap. I subscribe to the ideal, without having a clear plan or steps to execute.

What I love about Derek's book is that it provides that plan. This is how you provide value - this is how you connect people - this is how you need to network.
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Format: Kindle Edition
Derek's practical guidance liberates you from the stress of "the hunt" that is so prevalent with traditional networking events. Instead, Derek shows you how to make the most of those occasions to add value to your existing relationships and build a network designed to make you a trusted advisor and resource to build stronger, deeper relationships. As an attorney who spends an enormous amount of (often unproductive) time at such events, it is so refeshing to consider a practical and totally accessible alternative to the traditional approach. Think of how much more enjoyable and productive your networking time can be if instead of constantly hunting for new clients (often the proverbial "needle in a haystack"), you focus on how to become more valuable and indispensible to the ones you already have. Derek's book is an indispensible guide to how to build more meaningful connections and create the network you really desire.
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Format: Kindle Edition
After meeting Derek about a year ago, I was inspired that my network is the best representation of my net-worth. If that is the case, then what are the ways that I can add the most value to the people in my network? Derek gives the simplest, most practical, no fluff steps to adding incredible value to any community. As I was reading the book, I thought many times that it would be impossible to not be successful in building a strong network if you followed the steps in this book.

As a side note, my favorite concept in the book was using Trigger phrases to teach partners, clients and friends how to recognize an opportunity to recommend your business. This concept alone could very easily multiply your business and also teach you a very simple way to help others in their businesses.
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Format: Kindle Edition Verified Purchase
This book at best is a 3 star.

I read this book cover to cover twice to be very fair and I have to say this book will help you understand networking but the solution the author provides is going to apply to a very few successful people who may not need what he is recommending in this book. Networking, no matter how much money one invests, is hard, strategic and time consuming. You can't be good at both your work and network. I know very successful people who have absolutely very little or no time for network. There is a lot of details about networking 3.0 that the author has glossed over in this book. The examples are sketchy and not very convincing to me. In short, this is not a comprehensive look at networking, To be fair to the author, all these types of books are mediocre at best.

One of the main problem I have with this book is that I do not agree with author's view of networking. I get the feeling he views it as a business transaction which is fine but just say it then. Networking the way I understand it is to help people without any expectation that the other person can or will reciprocate. If you don't view it this way, then it is not networking; it is transactional.

I do agree with the author that network is wealth, but as we all know that there is always a new quick rich scheme invented that works for a very few people. I recommend this book if you want to understand the research and experience that the author shares about networking, but I can't recommend this book on the basis that it will make you a good networker. It won't.

The author has written a very readable book which I think could have been written as a long blog and still conveyed the message well. The author's blogs are very good.
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Format: Kindle Edition
Networking: any activity that increases the value of your network and/or the value you contribute to it.

That is Derek Coburn’s definition of networking. Notice he doesn’t include “attending large events” or “handing out business cards”. Derek found through his years of doing similar low-yield activities that most things people consider “networking” are really just a waste of time. Instead, Coburn decided to try new approaches, and only spend his time on what actually worked.

The result of these years of testing is “Networking Is Not Working.” The book is split into two sections: the first looks at the inefficiencies in common networking strategies. The second part explores Derek’s response to those inefficiencies and how anyone can replicate his unconventional methods.

The process Coburn developed and lays out is called “CONECTOR”:

C: Clients
O: Open Doors
N: Nucleate
E: Events
C: Community
TOR: Trigger Ongoing Reciprocity

The book emphasizes that networking is not a volume business and instead professionals should focus on creating small, motivated groups of like-minded people who appreciate staying connected and helping each other out. I recognize in my own life, similar small groups of friends and colleagues have lead to my most rewarding (and lucrative) ongoing business. Having known and worked with Derek, I've seen him live and prove the theories he talks about here.

Luckily, this book can save you hours of learning by trial and error and accelerate your path to becoming, as Coburn says in the book, the “Ultimate Connector.”
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