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Networking Is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections Paperback – May 2, 2014
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Top Customer Reviews
What I love about Derek's book is that it provides that plan. This is how you provide value - this is how you connect people - this is how you need to network.
As a side note, my favorite concept in the book was using Trigger phrases to teach partners, clients and friends how to recognize an opportunity to recommend your business. This concept alone could very easily multiply your business and also teach you a very simple way to help others in their businesses.
I read this book cover to cover twice to be very fair and I have to say this book will help you understand networking but the solution the author provides is going to apply to a very few successful people who may not need what he is recommending in this book. Networking, no matter how much money one invests, is hard, strategic and time consuming. You can't be good at both your work and network. I know very successful people who have absolutely very little or no time for network. There is a lot of details about networking 3.0 that the author has glossed over in this book. The examples are sketchy and not very convincing to me. In short, this is not a comprehensive look at networking, To be fair to the author, all these types of books are mediocre at best.
One of the main problem I have with this book is that I do not agree with author's view of networking. I get the feeling he views it as a business transaction which is fine but just say it then. Networking the way I understand it is to help people without any expectation that the other person can or will reciprocate. If you don't view it this way, then it is not networking; it is transactional.
I do agree with the author that network is wealth, but as we all know that there is always a new quick rich scheme invented that works for a very few people. I recommend this book if you want to understand the research and experience that the author shares about networking, but I can't recommend this book on the basis that it will make you a good networker. It won't.
The author has written a very readable book which I think could have been written as a long blog and still conveyed the message well. The author's blogs are very good.
That is Derek Coburn’s definition of networking. Notice he doesn’t include “attending large events” or “handing out business cards”. Derek found through his years of doing similar low-yield activities that most things people consider “networking” are really just a waste of time. Instead, Coburn decided to try new approaches, and only spend his time on what actually worked.
The result of these years of testing is “Networking Is Not Working.” The book is split into two sections: the first looks at the inefficiencies in common networking strategies. The second part explores Derek’s response to those inefficiencies and how anyone can replicate his unconventional methods.
The process Coburn developed and lays out is called “CONECTOR”:
O: Open Doors
TOR: Trigger Ongoing Reciprocity
The book emphasizes that networking is not a volume business and instead professionals should focus on creating small, motivated groups of like-minded people who appreciate staying connected and helping each other out. I recognize in my own life, similar small groups of friends and colleagues have lead to my most rewarding (and lucrative) ongoing business. Having known and worked with Derek, I've seen him live and prove the theories he talks about here.
Luckily, this book can save you hours of learning by trial and error and accelerate your path to becoming, as Coburn says in the book, the “Ultimate Connector.”
Most Recent Customer Reviews
Great book written by one of the two best networkers I personally know. I really enjoyed listening.Published 1 month ago by Luke Harris
Once I read that, I figured all of networking out. I couldn't put it down. Everything in there makes so much sense I still can't believe I paid only $3 for this thing. Read morePublished 1 month ago by Jon A.
The book is terrible. The author should not be allowed to write a book again because his thoughts on networking are incoherent. Read morePublished 3 months ago by Amazon Customer
Tells the author's personal story and includes a process for the reader to following. Key takeaway you got to create your own network program.Published 4 months ago by Steven Benson
The focus and idea of the book which is developing personal relationships is excellent. Very easy to read. Read morePublished 4 months ago by chami
A nice book, which suggests that traditional networking is pretty useless. What you need to do instead is connect people and to connect people you need to know strengths and... Read morePublished 6 months ago by Victor
This is, by far, the best book on networking. I bought the kindle version and loved it so much that I bought the audible version so I could listen to it again and again. Read morePublished 7 months ago by Kurt H Francom