"The book is a well-conceived and executed discussion of social networking from an organizational perspective. The editors chose previously published articles as their threads, then proceeded to weave a vibrant and well designed tapestry that gives readers a sense of theoretic richness accompanied by a fine-grained definition achieved through their selection of empirically based studies." -Academy of Management Executive.
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About the Author
Robert Cross, Assistant Professor of Management, McIntyre School of Commerce. Andrew Parker, Research Consultant, IBM's Intitute for Knowledge-Based Organizations.