Seeing the author present this in a seminar setting had an important impact on my career, but this book is fairly lightweight on the actual topic of neuromarketing. Read morePublished 6 days ago by Jonathan P Drews
I won't say that this book is revolutionary, but it was great.
The more "advanced" you get in a discipline, the less effective you tend to become. Read more
Good reinforcement for what I already knew.....worth having!Published 1 month ago by Deborah Carlin
Great insights presented in a simple, easy to understand format. I have asked all of my sales people to read this and will use it as a basis for future communication and... Read morePublished 4 months ago by Ray Wezner
The book broke some of its own rules by having too many, too long lists and lacking visual imagery, but the points make are solid. Read morePublished 9 months ago by Cydni