Neuromarketing and over one million other books are available for Amazon Kindle. Learn more


or
Sign in to turn on 1-Click ordering.
or
Amazon Prime Free Trial required. Sign up when you check out. Learn More
Kindle Edition
 
   
Sell Back Your Copy
For a $3.89 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
 
 
Start reading Neuromarketing on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain [Hardcover]

Patrick Renvoise (Author), Christophe Morin (Author)
4.2 out of 5 stars  See all reviews (20 customer reviews)

List Price: $22.99
Price: $15.63 & eligible for FREE Super Saver Shipping on orders over $25. Details
You Save: $7.36 (32%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Want it delivered Tuesday, January 31? Choose One-Day Shipping at checkout. Details

Formats

Amazon Price New from Used from
Kindle Edition $8.99  
Hardcover $15.63  
Paperback --  

Book Description

October 2, 2007
Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.

Frequently Bought Together

Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain + The Buying Brain: Secrets for Selling to the Subconscious Mind + Buyology: Truth and Lies About Why We Buy
Price For All Three: $44.28

Show availability and shipping details

Buy the selected items together
  • In Stock.
    Ships from and sold by Amazon.com.
    Eligible for FREE Super Saver Shipping on orders over $25. Details

  • The Buying Brain: Secrets for Selling to the Subconscious Mind $18.45

    In Stock.
    Ships from and sold by Amazon.com.
    Eligible for FREE Super Saver Shipping on orders over $25. Details

  • Buyology: Truth and Lies About Why We Buy $10.20

    In Stock.
    Ships from and sold by Amazon.com.
    Eligible for FREE Super Saver Shipping on orders over $25. Details



Editorial Reviews

About the Author

Patrick Renvoise grew up in France, where he received a Masters in Computer Science. Focusing his career on sales, he spent several years in global business development, first at Silicon Graphics, where he initiated, closed, and managed multimillion dollar international OEM agreements. He served as Executive Director, Business Development & Strategy at Kleiner Perkins, where he sold supercomputers and software to NASA, Shell, Boeing, BMW, and Canon. Christophe Morin's passion is to help companies clearly identify what motivates and frustrates their prospects so that they can develop sustainable competitive strategies. Morin was CMO for rStar Networks, a company that develops private networks for Fortune 500 companies. Prior to that he was VP of Marketing and Corporate training for Canned Foods, Inc., one of the largest grocery remarketers in the world. He graduated from ESC Nantes with a BA in Marketing and received an MBA from Bowling Green State University. --This text refers to an out of print or unavailable edition of this title.

Product Details

  • Hardcover: 256 pages
  • Publisher: Thomas Nelson; Rev. and Updated edition (October 2, 2007)
  • Language: English
  • ISBN-10: 078522680X
  • ISBN-13: 978-0785226802
  • Product Dimensions: 9.3 x 6.4 x 0.9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #204,604 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, read author blogs, and more.

 

Customer Reviews

20 Reviews
5 star:
 (12)
4 star:
 (4)
3 star:
 (1)
2 star:
 (2)
1 star:
 (1)
 
 
 
 
 
Average Customer Review
4.2 out of 5 stars (20 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

25 of 27 people found the following review helpful:
3.0 out of 5 stars Average. Has merit, but I expected more, August 14, 2010
By 
Loren Woirhaye "Direct Response copywriting ... (Easthampton, Massachusetts - Los Angeles, California) - See all my reviews
(VINE VOICE)   
Amazon Verified Purchase(What's this?)
This review is from: Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain (Hardcover)
If it's news to you to you that "The latest breakthoughs
in brain research suggest that people make EMOTIONAL decisions, which
they later RATIONALIZE" you'll love the lightweight treatment of
the art/science of persuasion put forth in "Neuromarketing".

This book is derivative and lacks a bibliography. It refers to "studies"
with phrases like "a study found" but doesn't tell us when, where,
and who conducted the research and how to find out more about it.

It claims to be based on the latest research yet in refering to source
material mentions such dated sources as Dale Carnegie's book
"How To Win Friends and Influence People," which was published in 1936.

Dale Carnegie is great, but not "the latest breakthroughs in
brain research".

If you're familiar with some of the core literature on persuasion,
marketing, selling, and especially direct-response marketing -
ie: Cialdini, Hogan, Caples, Ogilvy, and so forth, I don't think
you'll find anything here you're not aware of as relevant factors
in successful marketing. You may, as I did, experience some "duh"
moments.

If you're unfamiliar with sales, nlp concepts, and persuasion
you may enjoy this book and have some revelations.

Mostly the authors reframe established stuff in terms of appealing
to "the old brain". Since they offer no specific citations in the
current editions, just a reading list at the end, the notion that
this is somehow a scientific work is dubious. In science writing,
sources are generally cited. Here we get a reading list at the
back. No index. No bibliography.

I don't feel this book lives up to it's book jacket promise:
"Neuromarketing is the only book to combine the latest brain research
with cutting-edge sales, marketing and communication techniques"

If it's so up on the latest brain research, where are the citations?

That said, it's not a lame book. It has some good information in
it, but little in the way of new ideas. Not a waste of time
but not something I'll likely read again.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


9 of 9 people found the following review helpful:
5.0 out of 5 stars If you are in marketing or advertising read this book!, April 21, 2009
By 
J. Whiteside (NJ United States) - See all my reviews
(REAL NAME)   
This review is from: Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain (Hardcover)
If you are in marketing or advertising this book will help you craft better ads and copy. It is an easy read, that some may find too basic, but I loved how it explained why people buy on emotion and 'rationalize' purchases. Great basic guidelines for helping you improve your marketing communications and better understand reader reactions. I believe it is one of those books you will want to keep around for reference.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


10 of 11 people found the following review helpful:
2.0 out of 5 stars Disappointing, August 18, 2008
By 
Jamie Quint (Portland, OR United States) - See all my reviews
This review is from: Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain (Hardcover)
This book's title was simply disappointing. It does not go into any depth on cognitive science, simply a brief overview of what the author calls "old brain" and "new brain" along with a mishmash of strategies for reaching customers more effectively. The problem is that none of these strategies are novel or revolutionary. The content of this book can be found far better described in books like Made to Stick: Why Some Ideas Survive and Others Die, The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization, and other sales books. This is a watered down version of a lot of much better books.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews











Only search this product's reviews



Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
positive public feedback, old brain, six stimuli, kinesthetic channel, eye communication, customer story, handling objections, credibility factor
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Impact Booster, Message Building Block, Demonstrate the Gain, San Francisco, Learning Styles, Agnes Perrot, Fear Itself, Four Steps, University of Bombay, Rush Dozier, Value Claim, Law of Consistency, Human Resistance Curve, Silicon Graphics, The Only Six Stimuli, Martin Luther King, Message Building Blocks, Impact Boosters, Diagnose the Pain
Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Surprise Me!
Search Inside This Book:


Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 

Your tags: Add your first tag
 

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
Search Customer Discussions
Search all Amazon discussions
   
Related forums





Look for Similar Items by Category


Look for Similar Items by Subject