A very interesting and easy reading, the principles stated by the author on how we make choices and the simple scheme used to apply them will prove to be quite true and definitely... Read morePublished 2 months ago by Fernando Ruiz
everyone should read this book! Communication changer not only for work but everyday lifePublished 4 months ago by Robert Holdaway
Seeing the author present this in a seminar setting had an important impact on my career, but this book is fairly lightweight on the actual topic of neuromarketing. Read morePublished 5 months ago by Jonathan P Drews
I won't say that this book is revolutionary, but it was great.
The more "advanced" you get in a discipline, the less effective you tend to become. Read more
Good reinforcement for what I already knew.....worth having!Published 6 months ago by Deborah Carlin