If you want to know why we respond more to pictures than words, read this book now!
Then, they will show you how to connect that knowledge to techniques that are very powerful sales and marketing tools!
Morin and Renvoise provide us with a looking glass inside the brains motivational and decision centers.
Great insights presented in a simple, easy to understand format. I have asked all of my sales people to read this and will use it as a basis for future communication and... Read morePublished 12 days ago by Ray Wezner
The book broke some of its own rules by having too many, too long lists and lacking visual imagery, but the points make are solid. Read morePublished 5 months ago by Cydni
Like usual, Amazon asks too many questions so I decided not to do much this time. See you later !Published 17 months ago by peter
This book has appeal for sales and marketing professionals looking for an easy read on how to design and target marketing or sales messages to appeal to consumers, with some basics... Read morePublished 17 months ago by Michael Ruckman
Very interesting and useful. The book either taught or reinforced my instincts on the how and why of effective messaging. I've already 'gifted' the book to a friend.Published 20 months ago by Leonard Woolsey
It is an excellent resource on neuromarketing. I advise anyone in the fields of marketing, promotion and sales to read it!Published 21 months ago by Angela
After reading the book from front to back, I decided to apply bits and pieces of it "at random". Read morePublished 22 months ago by Mr. Twenty Twenty
We actually had to redo a lot of marketing based on this book. Worked wonders. Highly recommend to anyone who wants to start selling fast.Published on August 16, 2012 by Vladimir P. Saveliev
Excellent template for multiple applications, not only for sales persons. Good for researchers (selling their research). Good for professors (applying for funding), etc.Published on July 4, 2012 by spot007