"Never Bet the Farm
is an outstanding work, with many refreshing insights. A book I will use in entrepreneurship classes for some time to come."
—Albert A. Cannella Jr., Hahnco Companies professor, Arizona State University, Department of Management
"Iaquinto and Spinelli, using a rare mixture of practical experience and academic expertise, have come up with a framework that every entrepreneur should use if they wish to survive the inevitable pitfalls that line their path to success."
—Richard A. Steenerson, president and owner, Polaris Marine, Inc.
"Never Bet the Farm is a book that manages to be both practical and inspirational."
—Arsen Avakian, CEO and founder, Argo Tea, Inc.
"A very readable book for any entrepreneur."
—Rocki-Lee DeWitt, dean, University of Vermont, School of Business Administration
From the Back Cover
In Never Bet the Farm
two leading entrepreneurs, Anthony Iaquinto and Stephen Spinelli, turn much of the so-called expert advice for entrepreneurs on its head. They show that by preparing for setbacks and using a framework that can help reduce risks and simplify decision making, entrepreneurs can increase their probability for success. They refute the idea that there is an ideal entrepreneurial “type,” and show that luck can be as important as a business plan in many enterprises. Above all, the authors emphasize that entrepreneurship is a career, not a one-time event, and winners are those who can keep themselves in the game. Never Bet the Farm
is an easy-to-understand and attractive tool for anyone who has a business idea, but who might be wary of the risks implied in starting their own business.