The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success [Paperback]

Frank J. Rumbauskas Jr. (Author)

Book Description

Publication Date: October 26, 2009

An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again

In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing.

The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore.

• A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business
• Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks
• A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway
• How to explode your business with social media sites like Twitter and Facebook

For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.

Editorial Reviews

From the Back Cover

"I've witnessed myself how Frank uses the Internet to create powerful streams of income online AND I WAS BLOWN AWAY! This book is not theory but bottom-line strategies from a master. Read it immediately and just do what he tells you to do."—Robert G. Allen, bestselling author of Multiple Streams of Income

"Rumbauskas understands what it takes to build a REAL Internet marketing business in the shortest time possible. He doesn't follow the rules of business—he creates them."—Armando Montelongo, America's top real estate investor and star of A&E's Flip This House

"If your Internet marketing playbook is circa 2008, it's old and becoming obsolete. If you want to do big things online today, tomorrow, and forevermore, buy this book."—Michael Port, author of The Think Big Manifesto

"This book is a great resource for getting a leg up on your competition by dominating in your niche online. Highly recommended reading!"—Joel Comm, New York Times bestselling author of Twitter Power

"The Never Cold Call Playbook is exactly that: a book that shows you all the right moves for using the Internet to make your business profitable. An excellent place to start."—Mark Joyner, #1 bestselling author of Integration Marketing

In a new era of consumer engagement, it's more important than ever to stay at the cutting edge of sales strategy. In the New York Times bestseller Never Cold Call Again!, sales guru Frank J. Rumbauskas Jr. gave salespeople at every level of the industry tested techniques that ensured effective customer targeting, communication, and persuasion. Now with The Never Cold Call Again Online Playbook, Rumbauskas shows you how to create a targeted, web-based sales approach that fits your business and customer base—making the most of each platform and maximizing your time and resources. This powerful sales resource lets you make the most of e-mails, social networks, web sites, and your customer base. Put down the phone and get online!

About the Author

Frank J. Rumbauskas Jr. is the New York Times bestselling author of Never Cold Call Again! and Selling Sucks. He is regularly quoted in mainstream media, including Entrepreneur, Investor's Business Daily, and Selling Power.

Product Details

• Paperback: 224 pages
• Publisher: Wiley; 1 edition (October 26, 2009)
• Language: English
• ISBN-10: 0470503920
• ISBN-13: 978-0470503928
• Product Dimensions: 8.8 x 5.9 x 0.6 inches
• Shipping Weight: 9.6 ounces (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars  See all reviews (28 customer reviews)
• Amazon Best Sellers Rank: #230,423 in Books (See Top 100 in Books)

More About the Author

I'm best known as the author of the New York Times best-seller "Never Cold Call Again" which turned the sales world upside-down and has taught tens of thousands of salespeople how to get hot leads without ever cold calling again!

I spent the first half of my sales career doing what I was told - cold calling - and banging my head against the wall looking for another way. Finally, after years of trial-and-error effort, I perfected a system of lead-generation techniques that I now offer to others, and that has changed the lives of countless salespeople and small business owners around the world.

For a FREE PREVIEW of my comprehensive lead generation system, please visit www.nevercoldcall.com where you can download a free PDF.

HIRE ME to train your sales team to flood themselves with an endless supply of hot, qualified leads! Shoot me an email at [e-mail] for speaking, consulting, training, or just to say hi!

Join me on FACEBOOK:
http://www.facebook.com/pages/Never-Cold-Call-Again/255295034486523

Follow me on TWITTER:
http://twitter.com/#!/FrankRumbauskas



Specialties
Sales training, cold calling, prospecting, sales prospecting, marketing, small business marketing, independent professional marketing, marketing consulting, adwords, pay-per-click, ppc, internet marketing

Customer Reviews

Most Helpful Customer Reviews

91 of 103 people found the following review helpful:

2.0 out of 5 stars Bait and Switch, November 3, 2009

By 

Tanya G. (KC, MO) - See all my reviews

Amazon Verified Purchase

This review is from: The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success (Paperback)

I purchased one of Mr. Rumbauskas' books about a year ago. I thought it was pretty standard stuff, but not too bad. When I got the email announcing "Online Playbook" I was curious. I thought I would give Mr. R another shot to impress me. There are several free bonuses that come with the purchase, so I thought $14 would be worth the spend. As it turns out, this book does nothing more than scratch the surface and is mostly full of information anyone who has advertised on the net once or twice would know. To get the actual "power secrets" Mr. Rumbauskas entices you with, you will have to shell out $500.00 for Rumbauskas' Marketing Opus program, which the author will happliy tell you all about when you register for the free bonuses. A real bait and switch tactic that left me cold. I would also recommend stearing clear of some of Mr. Rumbauskas' team mates - Joe Vitale, Matt Morris - who use some of the same infuriating tactics. If you don't mind fluff, get this book and your free bounuses. Otherwise don't waste your time or money on this one.

8 of 8 people found the following review helpful:

5.0 out of 5 stars If You Have a Website or Two Bucks & Change, Buy This Book !!!, December 28, 2010

By 

Jo Ana Starr "Mind-Body-Spirit" (USA) - See all my reviews
(VINE VOICE)    (REAL NAME)   

Amazon Verified Purchase

This review is from: The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success (Paperback)

I'm the CEO of a successful training program. We went online in 1999, so I'm not a newbie to online marketing. I am aware of most and use some of the methods Frank explains so simply and clearly in this book. Like the author I have a strong background in sales, and I bought this book only because I wanted to see what he had to say before buying his much more expensive book. I got waaay more benefit from this book than I expected to.

We have spent $$$Thousands of dollars on Adwords, SEO, yada yada and just as many hours of online research to improve our company's bottomline. As I said, we currently employ many of Frank's methods and have wanted to use others but had no idea how to proceed with a few of them, even after all those hours of research.

This book super-simplifies the things that you too know you should be doing and makes it possible to begin doing these things TODAY. This book is intelligently written, easy to understand and doesn't try to over-complicate anything. As for reviewer complaints that readers are constantly being directed to his website, do the math. At $[...] bucks and change, there is no profit margin left on this book which now serves as part of his marketing plan. And by the way, I didn't find this book at all "bait and switch"-y which is what some reviewers suggest. This book is jam-packed full of usable information about how to sell more online products or services and I believe it is the best book I've read on the subject. I have already implemented some of his suggestions on our primary site and will over the next few months implement the rest, as well as investigate JV opportunities with a book that I am finishing right now.

If you have $[...] bucks left on your credit card after Christmas and want to either improve what you're currently doing online or get started marketing a product online, buy this book!!! You will save yourself tons of frustration, time and money. I believe it's worth at least a hundred times its cost and that it will be the best money you've ever spent on internet marketing.

By the way, I am not a current customer of the author's. In fact, I'd never heard of him until I found this gem on Amazon, so be assured that I'm not his sister, wife or best friend trying to promote his book. It is simply the best internet marketing book I've read to date and I wanted to share that with prospective readers.

7 of 8 people found the following review helpful:

1.0 out of 5 stars Proceed with Caution, June 6, 2011

By 

tlcarver - See all my reviews

This review is from: The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success (Paperback)

This book is has a few good things but its merely a promotion to purchase other things from the author. My further purchases from Frank Rumbauskas have been extremely disappointing. We paid $500 to gain access to his website (a follow-up from this book) and were promised all kinds additional information. We waited 6 months and never saw the website change. We wrote several times to ask for our $500 back. No response - ever. We have found much more helpful (and ethical) people in Perry Marshall, Ken McCarthy, Glenn Livingstone, and Jon Rognerud.