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Salespeople everywhere are learning the hard way that cold calling just doesn't work anymore. Yet, millions of salespeople are stuck in the past, using twentieth-century sales techniques to try to lure twenty-first-century customers. But today's consumers have no patience for the sales pitchthat is, if they even answer the phone at all.
There has to be an easier way to find more and better prospectsand there is. Today's most successful salespeople are using modern technology to bring prospects to them, rather than fishing for prospects over the phone. In Never Cold Call Again, Frank Rumbauskas shows you how to move your sales program into the Information Age using modern marketing tools like e-mail, Web sites, and blogs. Based on interviews with top performers, proven marketing tactics, and his own sales experience, Rumbauskas shows you how to make more money in sales without the high-pressure tactics and closing speeches everyone is sick of. This cutting-edge guide will bring your sales methods into the future, without the cold call. Plus, you'll learn how to:
Cold calling isn't just ineffective; it's outdated. Never Cold Call Again will show you how to tap into the power of modern marketing to increase your prospects and boost your saleswithout even picking up the phone!
This book has some very good common sense ideas. It's worth a read.Published 4 months ago by Bob Nite
Good fresh tips to market yourself differently than other sales people. Success comes with repetition when it comes to sales but to do it in a way that low key and not bothersome... Read morePublished 8 months ago by John Savaglio
Frank does a credible and masterful job of articulating the age old problem in the field of sales. People fail at enormous rates but instead of changing ownership and management... Read morePublished 9 months ago by James C. Webb
Lots of good information in this book. Frank makes perfect sense out of no more cold calling.Published 9 months ago by Kathy Robinson