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Salespeople everywhere are learning the hard way that cold calling just doesn't work anymore. Yet, millions of salespeople are stuck in the past, using twentieth-century sales techniques to try to lure twenty-first-century customers. But today's consumers have no patience for the sales pitchthat is, if they even answer the phone at all.
There has to be an easier way to find more and better prospectsand there is. Today's most successful salespeople are using modern technology to bring prospects to them, rather than fishing for prospects over the phone. In Never Cold Call Again, Frank Rumbauskas shows you how to move your sales program into the Information Age using modern marketing tools like e-mail, Web sites, and blogs. Based on interviews with top performers, proven marketing tactics, and his own sales experience, Rumbauskas shows you how to make more money in sales without the high-pressure tactics and closing speeches everyone is sick of. This cutting-edge guide will bring your sales methods into the future, without the cold call. Plus, you'll learn how to:
Cold calling isn't just ineffective; it's outdated. Never Cold Call Again will show you how to tap into the power of modern marketing to increase your prospects and boost your saleswithout even picking up the phone!
It is the best investment into a sales book you can ever make.
It implies that the book will teach you how to generate leads without cold calling, and it does, but that's only one part of this outstanding three-part book.
He emails me like 10 times a day trying to get me to sign up for his class or buy his book.
This is the first book from Frank and I cannot put it down! I never took anyone up on what they wrote but Frank's suggestions actually work. Read morePublished 1 month ago by Frances Douglas
I started selling professionally with Xerox more years ago than I care to tell you. I suffered some reverses with my company, suddenly I needed to bring in more clients and I... Read morePublished 1 month ago by Allan Honeyman
This CD set (and Frank's Sales Mastery CD's) are the best training I have come across in many years of sales. Read morePublished 2 months ago by California Dreamin
Now this is a great book! I do suggest taking notes while reading this book. There are so many good points that this book makes that you will have to revisit them time and time... Read morePublished 3 months ago by Angela Santana
It was OK. When reading condition it should have been disclosed that the book had been wet. It was cheap but still wet is different when it comes to a book. Read morePublished 3 months ago by jeff holley
I am half way through this book and sit in bed at night aghast and frustrated at some of the practices coming off the page... Read morePublished 4 months ago by sifo