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A lot of business books hold your hand, make you feel good, and are set to convince you that your passion and "unique" business idea are enough to plow through your competition, garner new leads, and make millions just because you can write a business plan that says so.
This is not that kind of book.
A twenty-something hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real" job, Scott Gerber is the ultimate "Generation Y-er." He's a self-taught serial entrepreneur who built several successful businesses without storied business connections, a business school background, executive trainingor investment dollars. And in Never Get a "Real" Job, he shows you how he succeeded so you can overcome today's chronic conditions of mass unemployment, underemployment, and dead-end 9-to-5s.
Gerber gives you the no-bull reality on turning your business idea into a viable enterprise capable of generating real income nowbased on his hard-knocks lessons learned in the entrepreneurial trenches. From the perils of doing too much too fast, to bogging down a promising start-up with infrastructure long before it's needed, Gerber has experienced firsthand how you can sabotage your own business. Never Get a "Real" Job will help you avoid the costly mistakes that can take down your enterprise at any time, helping you to get off the ground, establish your business, and keep it successfully up and running.
But Gerber isn't just giving you a collection of war stories. He gives you insights from a fellow young entrepreneur on how to start from absolutely nothingbuilding a viable business model from the ground up. Along with straight-shooting advice on creating contacts and cultivating clients, he offers practical, affordable, step-by-step instructions on how to constantly analyze, refine, and target your business offeringswhile minimizing wasted time and keeping you on track.
With vast resources like online tools, Web sites, checklists, and hard coaching, as well as thousands of dollars worth of connections to free and discounted small business services, Never Get a "Real" Job takes you off the unrewarding resume and cover letter cycle, while putting you on the road toward becoming a self-sufficient business owner, and creating a life that gives you a real shot at the success you deserve.
Praise for Never Get A "Real" Job
"Practical. Irreverent. Insightful. If you read just one book this year about becoming an entrepreneur, make sure it's Never Get a 'Real' Job."
Anita Campbell, founder, Smallbiztrends.com
"With the economic spiral of 2009, our world of work was blown up, and with it, traditional frameworks for career success. Thank god we have Scott Gerber, a member of the next generation, telling the truth about what it takes to succeed in the coming decades. Gen Y, and parents of Gen Y, you will put your livelihoods at risk if you don't read this book. Buy it."
Pamela Slim, author of Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
"Economic turmoil has made it more difficult than ever for Gen Y to have a breakout entrepreneurial success story. However, thanks to Scott Gerber, there's hope. He breaks it down, tells it like it is, and kicks you in the pants with his no-nonsense guide to getting started and achieving real successnow."
Jeff Sloan, cofounder, StartupNation.com
"Scott is the Simon Cowell of young entrepreneurship."
Mike Michalowicz, author of The Toilet Paper Entrepreneur
"Wow! If all Gen Y-ers were like Scott, we'd never have to worry about our kids moving back into the basement after college. As filled with no-nonsense, practical, yet unpredictable advice as it is serious attitude, Never Get a 'Real' Job is a must-read for all aspiring entrepreneurs. No coddling herejust the straight-up truth from a very savvy guy who's been there and done that."
Donna Fenn, author of Upstarts!: How GenY Entrepreneurs Are Rocking the World of Business and 8 Ways You Can Profit from Their Success
"Scott doesn't give the sugar-coated advice that wannabe entrepreneurs like to hear. He gives the blunt guidance that real entrepreneurs can actually put to use."
Andrew Warner, founder, Mixergy
"Never Get a 'Real' Job will help any readereven those without start-up finances or previous entrepreneurial experiencequit their quest for 9-to-5s and become self-sufficient small business owners."
Steve Mariotti, founder, Network for Teaching Entrepreneurship (NFTE)
"Never Get a 'Real' Job is a straightforward, funny, and insightful book for young entrepreneurs looking to make a name for themselves."
Dan Schawbel, author of Me 2.0, and Managing Partner of Millennial Branding, LLC
Save yourself from buying a ton of useless books all saying the same thing and get this one.
Right from the start, Scott shows that this book isn't going to be the usual "positive thinking and hard work is all it takes to make it" business book.
I am certainly a fan of the book and highly recommend it to any first time entrepreneur or anyone generally looking start a business.
Wow. I listened to the foreword and Chapters 1 and 2, and that will be it. I was excited to listen to this book, but disappointing is an understatement. Read morePublished 3 months ago by Claudia
I wish I could have picked this up about ten years ago. It was an easy read, different approach from what I expected. It will make a great graduation gift.Published 3 months ago by Sherry M Williams
This was purchased for someone else who had borrowed it from the library and wanted their own copy. Book was in good condition.Published 7 months ago by Susan P
So here is the thing. If you're looking for a nice pick me up book that will tell you how awesome you are and how easy it is to make money off of your idea. Read morePublished 8 months ago by Osiris Estrada
This book is absolutely toxic. It is a non stop rant that talks about how stupid everyone is and how he makes six figures blah blah blah. Please save yourself from this book. Read morePublished 9 months ago by Kyle Lortscher
It seems like the book is written for a very specific target audience, one that already has a business idea, but a bad one, that needs to be brought down to earth. Read morePublished 9 months ago by M. F. Buettner
The book contains really no content that isn't already available. It attempts to motivate you by putting you down, which I've always found to be a poor tactic. Read morePublished 10 months ago by W. Condley II
Just getting started reading it. I'm going to apply what I can as I am a baby boomer and not a young 20 something.Published 14 months ago by Wanda Gerasimek
Very easy read, great advice, and good new perspectives on other ways to live than just how everyone assumes you should.Published 19 months ago by Ali