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Never Get a "Real" Job: How to Dump Your Boss, Build a Business and Not Go Broke Hardcover – December 7, 2010


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Product Details

  • Hardcover: 256 pages
  • Publisher: Wiley; 1 edition (December 7, 2010)
  • Language: English
  • ISBN-10: 0470643862
  • ISBN-13: 978-0470643860
  • Product Dimensions: 5.8 x 1 x 8.8 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (78 customer reviews)
  • Amazon Best Sellers Rank: #175,467 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

A lot of business books hold your hand, make you feelgood, and are set to convince you that your passion and "unique"business idea are enough to plow through your competition, garnernew leads, and make millions just because you can write a businessplan that says so.

This is not that kind of book.

A twenty-something hustler, rainmaker, and bootstrapper who hassurvived and thrived despite never having held the proverbial"real" job, Scott Gerber is the ultimate "Generation Y-er." He's aself-taught serial entrepreneur who built several successfulbusinesses without storied business connections, a business schoolbackground, executive training—or investment dollars. And inNever Get a "Real" Job, he shows you how he succeeded so youcan overcome today's chronic conditions of mass unemployment,underemployment, and dead-end 9-to-5s.

Gerber gives you the no-bull reality on turning your businessidea into a viable enterprise capable of generating real incomenow—based on his hard-knocks lessons learned in theentrepreneurial trenches. From the perils of doing too much toofast, to bogging down a promising start-up with infrastructure longbefore it's needed, Gerber has experienced firsthand how you cansabotage your own business. Never Get a "Real" Job will helpyou avoid the costly mistakes that can take down your enterprise atany time, helping you to get off the ground, establish yourbusiness, and keep it successfully up and running.

But Gerber isn't just giving you a collection of war stories. Hegives you insights from a fellow young entrepreneur on how to startfrom absolutely nothing—building a viable business model fromthe ground up. Along with straight-shooting advice on creatingcontacts and cultivating clients, he offers practical, affordable,step-by-step instructions on how to constantly analyze, refine, andtarget your business offerings—while minimizing wasted timeand keeping you on track.

With vast resources like online tools, Web sites, checklists,and hard coaching, as well as thousands of dollars worth ofconnections to free and discounted small business services,Never Get a "Real" Job takes you off the unrewarding resumeand cover letter cycle, while putting you on the road towardbecoming a self-sufficient business owner, and creating a life thatgives you a real shot at the success you deserve.

From the Back Cover

Praise for Never Get A "Real" Job

"Practical. Irreverent. Insightful. If you read just one bookthis year about becoming an entrepreneur, make sure it's NeverGet a 'Real' Job."
—Anita Campbell, founder, Smallbiztrends.com

"With the economic spiral of 2009, our world of work was blownup, and with it, traditional frameworks for career success. Thankgod we have Scott Gerber, a member of the next generation, tellingthe truth about what it takes to succeed in the coming decades. GenY, and parents of Gen Y, you will put your livelihoods at risk ifyou don't read this book. Buy it."
—Pamela Slim, author of Escape from Cubicle Nation:From Corporate Prisoner to Thriving Entrepreneur

"Economic turmoil has made it more difficult than ever for Gen Yto have a breakout entrepreneurial success story. However, thanksto Scott Gerber, there's hope. He breaks it down, tells it like itis, and kicks you in the pants with his no-nonsense guide togetting started and achieving real success—now."
—Jeff Sloan, cofounder, StartupNation.com

"Scott is the Simon Cowell of young entrepreneurship."
—Mike Michalowicz, author of The Toilet PaperEntrepreneur

"Wow! If all Gen Y-ers were like Scott, we'd never have to worryabout our kids moving back into the basement after college. Asfilled with no-nonsense, practical, yet unpredictable advice as itis serious attitude, Never Get a 'Real' Job is a must-readfor all aspiring entrepreneurs. No coddling here—just thestraight-up truth from a very savvy guy who's been there and donethat."
—Donna Fenn, author of Upstarts!: How GenYEntrepreneurs Are Rocking the World of Business and 8 Ways You CanProfit from Their Success

"Scott doesn't give the sugar-coated advice that wannabeentrepreneurs like to hear. He gives the blunt guidance that realentrepreneurs can actually put to use."
—Andrew Warner, founder, Mixergy

"Never Get a 'Real' Job will help any reader—eventhose without start-up finances or previous entrepreneurialexperience—quit their quest for 9-to-5s and becomeself-sufficient small business owners."
—Steve Mariotti, founder, Network for TeachingEntrepreneurship (NFTE)

"Never Get a 'Real' Job is a straightforward, funny, andinsightful book for young entrepreneurs looking to make a name forthemselves."
—Dan Schawbel, author of Me 2.0, and ManagingPartner of Millennial Branding, LLC


Related Media

Customer Reviews

The book was very funny but very informative.
TommyJ
I am certainly a fan of the book and highly recommend it to any first time entrepreneur or anyone generally looking start a business.
Tolu B
Save yourself from buying a ton of useless books all saying the same thing and get this one.
Jason LaRue

Most Helpful Customer Reviews

83 of 90 people found the following review helpful By Rob on June 10, 2011
Format: Hardcover
The title of the book is great. unfortunately, that's all it has going for it. The book is very negative, full of clichés, and doesn't delve meaningfully into the topics. It's more like sound-bites with a lot of ranting. I didn't walk away with any practical or actionable advice. It definitely doesn't deliver on the title, which I'd bet was just an afterthought they paid some clever marketer to come up with.

I'M CALLING SHENANIGANS!...

I thought to myself, How could such a terrible book be rated so highly?
So I read through all the positive reviews (and welcome you to do the same).
Funny thing, they all sounded the same! Very vague, slightly hyped, and in the same writing style. In fact, some of them are the same, just copy and paste jobs. Contrast that to the few negative reviews (I'm guessing not many people actually read this book) which sounded very genuine, like they had actually read the book.

Some better alternatives:

For a book that actually delivers on this books title, I would suggest 'The 4-hour workweek'(Timothy Ferris)

If you're seriously thinking about starting your own business, read 'The E-Myth Revisited' (Michael Gerber)

If you have a business and want to increase sales, read 'Instant Cashflow' (Bradley Sugars)

These books actually earned their ratings the old-fashioned way... by being great books (unique and insightful).
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46 of 53 people found the following review helpful By Nicole Field on February 26, 2011
Format: Hardcover Verified Purchase
This wasn't worth the afternoon I wasted reading the entire thing. I kept going, hoping that the sinking feeling I had would go away, but it never really did.

Sure, I sort of bought into the first one or two chapters, as it reflected some of my own feelings and frustrations in my post-graduate life. But when he got into the actual nuts and bolts of his business approach, I found his attitude really off-putting, along with the constant references to MTV and other "culturally relevant" things that have apparently "warped" the thinking of my generation (seriously, even in the 90s MTV was hardly relevant anymore, dude).

I kept finding not only contradictions in his advice (you should be sincere and not put on airs, but you should also use "we" even if your enterprise is composed of entirely yourself, wha?), but also things that weren't that different from (and in many ways worse than) other entrepreneurial advice I've found on the internet (please check out some of the older entries in Lifehacker on the subject -- much more illuminating and less bitter and caustic). In addition, some of his approaches even made me feel really slimy or not at all useful for my own goals, and the book ends... with coupons. Yes, coupons, which he has so generously given to you, to "help" you toward your dreams! Keep it classy, Gerber :P.

Being a millenial, I was hoping he would have talked about more approaches specific to the internet, instead of the largely IRL stuff that has been covered better in other material. He seemed to only touch on the usual web services that can make cheapo-looking logos and websites that devalue the other hard-working professionals out there.
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41 of 48 people found the following review helpful By Bob on December 14, 2010
Format: Kindle Edition Verified Purchase
I purchased this book on the recommendation of Peter Shankman via his Help a Reporter e-mail blast. I read the sample, read the reviews and thought that this would be one of those "must have" books for entrepreneurs.

I plowed through the first half but grew tired of Gerber's "get tough" attitude/lecturing. Gerber is not quite bloviating but his voice is pretty close. Luckily the second half of the book is much better. It's filled with useful lists of resources that you can probably find on Google using the right search terms* -- but it's nice to have them collected in one place.

This book is probably great for someone who just graduated from college and doesn't have a job. Although, if you've got a very limited budget, I might recommend The Zen of Social Media Marketing and -- perhaps -- Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business (another Shankman recommendation) as better choices for your buck. I can't fully recommend the latter, however, until I have finished reading it, Keep your eyes posted for the review....

*I only added the remark about Google because Gerber always stresses that you shouldn't pay for something that you can find on Google for free.
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11 of 12 people found the following review helpful By JColeMorr on March 5, 2012
Format: Kindle Edition Verified Purchase
"Never Get a Real Job: How to Dump Your Boss, Build a Business and Not Go Broke," is as childish and shallow as its title and cover suggest. For those of you new to the world of entrepreneurship: STAY AWAY FROM THIS. It will damage your mind and potentially break your business, make you broke, and force you to crawl back to your boss. For the developed entrepreneur, this will make you laugh and shiver in disgust.

1. "Don't Waste time on a Business Plan" - this is one of the author's biggest points, and yet one of the most inaccurate. It is true that business plans are often thought as the "holy grail" of starting a business. However, the value of a business plan IS NOT THE PLAN ITSELF (in many cases). The value of such a compilation is the PROCESS of it. It enforces the members to learn their field, industry, and landscape and critically analyze their situation. Having such knowledge allows for start-ups to make quicker and more accurate decisions.

And now for the grand slammer that shows the author has very little awareness of his own actions...In the book he touts that one should make your business plan no more than a paragraph. However, what Mr. Gerber overlooks is that all of the "time he wasted on making a business plan," provided him with the knowledge and edge to get his business off the ground. The only reason his "paragraph plan" worked for him, is because he had already created a full business plan and extracted the value of the process.

2. "Shoestrapping" - Mr. Gerber's take on outsourcing is useful...BUT, it's a straight up rip-off of "The 4-hour Work Week." These chapters seem like he just read "The 4-Hour Work Week" and re-typed it in his own words.

3.
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More About the Author

Scott Gerber is the founder of the Young Entrepreneur Council, an internationally syndicated business columnist, television commentator, and author of the book "Never Get a "Real" Job".

He's been widely recognized as the world's most-syndicated columnist on the subject of entrepreneurship. His columns appear regularly on TIME, Inc., MSN, CNBC, CNN, Mashable, The Next Web, and The Huffington Post. Scott is also a regular contributor on MSNBC, Fox Business and CNN.

Scott is the founder of the Young Entrepreneur Council, a non-profit organization that promotes entrepreneurship as a solution to youth unemployment and under-employment, and co-founder of Gen Y Capital Partners, an early-stage investment company. He has been a featured speaker at the White House and has rung the NASDAQ Stock Market Closing Bell. In 2011, he was named one of Mashable's "4 Young Social Good Entrepreneurs to Watch. In 2012, he was named a "generation Y employment champion" by Fortune Magazine.

He has been featured in the New York Times, the Wall Street Journal, the Washington Post, TIME, CNN, Reuters, Mashable, CBS Evening News, ABC World News Tonight, MSNBC, US News & World Report, Fox News, Inc. and Entrepreneur.

About The Young Entrepreneur Council

Described as "America's most elite entrepreneur organization" by Forbes, The Young Entrepreneur Council (YEC), founded by Gerber in 2010, is a nonprofit advocacy group with the mission of fighting youth unemployment and underemployment by helping young people build successful businesses and offering alternatives to traditional career paths. The organization has several hundred members, all successful entrepreneurs and business owners, ages 17-40 - a group that includes the founders and leaders of Living Social, Airbnb, Reddit, College Hunks Hauling Junk, Modcloth, Mint.com, myYearbook, Thrillist, Yodle, iContact, 2tor, Threadless, Grasshopper, Likeable, Hootsuite, Kissmetrics and Blip.tv.The YEC provides its members with access to tools, mentorship, and resources that support each stage of a business's development and growth. In 2012, Forbes named the YEC "America's Most Elite Entrepreneur Organization.