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A lot of business books hold your hand, make you feelgood, and are set to convince you that your passion and "unique"business idea are enough to plow through your competition, garnernew leads, and make millions just because you can write a businessplan that says so.
This is not that kind of book.
A twenty-something hustler, rainmaker, and bootstrapper who hassurvived and thrived despite never having held the proverbial"real" job, Scott Gerber is the ultimate "Generation Y-er." He's aself-taught serial entrepreneur who built several successfulbusinesses without storied business connections, a business schoolbackground, executive trainingor investment dollars. And inNever Get a "Real" Job, he shows you how he succeeded so youcan overcome today's chronic conditions of mass unemployment,underemployment, and dead-end 9-to-5s.
Gerber gives you the no-bull reality on turning your businessidea into a viable enterprise capable of generating real incomenowbased on his hard-knocks lessons learned in theentrepreneurial trenches. From the perils of doing too much toofast, to bogging down a promising start-up with infrastructure longbefore it's needed, Gerber has experienced firsthand how you cansabotage your own business. Never Get a "Real" Job will helpyou avoid the costly mistakes that can take down your enterprise atany time, helping you to get off the ground, establish yourbusiness, and keep it successfully up and running.
But Gerber isn't just giving you a collection of war stories. Hegives you insights from a fellow young entrepreneur on how to startfrom absolutely nothingbuilding a viable business model fromthe ground up. Along with straight-shooting advice on creatingcontacts and cultivating clients, he offers practical, affordable,step-by-step instructions on how to constantly analyze, refine, andtarget your business offeringswhile minimizing wasted timeand keeping you on track.
With vast resources like online tools, Web sites, checklists,and hard coaching, as well as thousands of dollars worth ofconnections to free and discounted small business services,Never Get a "Real" Job takes you off the unrewarding resumeand cover letter cycle, while putting you on the road towardbecoming a self-sufficient business owner, and creating a life thatgives you a real shot at the success you deserve.
Praise for Never Get A "Real" Job
"Practical. Irreverent. Insightful. If you read just one bookthis year about becoming an entrepreneur, make sure it's NeverGet a 'Real' Job."
Anita Campbell, founder, Smallbiztrends.com
"With the economic spiral of 2009, our world of work was blownup, and with it, traditional frameworks for career success. Thankgod we have Scott Gerber, a member of the next generation, tellingthe truth about what it takes to succeed in the coming decades. GenY, and parents of Gen Y, you will put your livelihoods at risk ifyou don't read this book. Buy it."
Pamela Slim, author of Escape from Cubicle Nation:From Corporate Prisoner to Thriving Entrepreneur
"Economic turmoil has made it more difficult than ever for Gen Yto have a breakout entrepreneurial success story. However, thanksto Scott Gerber, there's hope. He breaks it down, tells it like itis, and kicks you in the pants with his no-nonsense guide togetting started and achieving real successnow."
Jeff Sloan, cofounder, StartupNation.com
"Scott is the Simon Cowell of young entrepreneurship."
Mike Michalowicz, author of The Toilet PaperEntrepreneur
"Wow! If all Gen Y-ers were like Scott, we'd never have to worryabout our kids moving back into the basement after college. Asfilled with no-nonsense, practical, yet unpredictable advice as itis serious attitude, Never Get a 'Real' Job is a must-readfor all aspiring entrepreneurs. No coddling herejust thestraight-up truth from a very savvy guy who's been there and donethat."
Donna Fenn, author of Upstarts!: How GenYEntrepreneurs Are Rocking the World of Business and 8 Ways You CanProfit from Their Success
"Scott doesn't give the sugar-coated advice that wannabeentrepreneurs like to hear. He gives the blunt guidance that realentrepreneurs can actually put to use."
Andrew Warner, founder, Mixergy
"Never Get a 'Real' Job will help any readereventhose without start-up finances or previous entrepreneurialexperiencequit their quest for 9-to-5s and becomeself-sufficient small business owners."
Steve Mariotti, founder, Network for TeachingEntrepreneurship (NFTE)
"Never Get a 'Real' Job is a straightforward, funny, andinsightful book for young entrepreneurs looking to make a name forthemselves."
Dan Schawbel, author of Me 2.0, and ManagingPartner of Millennial Branding, LLC
Great book, I love Scott Gerber's style of writing. He's very blunt and doesn't beat around the bush when it comes to explaining the hardships of being an entrepreneur.Published 4 months ago by Lucas W.
Wow. I listened to the foreword and Chapters 1 and 2, and that will be it. I was excited to listen to this book, but disappointing is an understatement. Read morePublished 8 months ago by Claudia
I wish I could have picked this up about ten years ago. It was an easy read, different approach from what I expected. It will make a great graduation gift.Published 8 months ago by Sherry M Williams
This was purchased for someone else who had borrowed it from the library and wanted their own copy. Book was in good condition.Published 12 months ago by Susan P
So here is the thing. If you're looking for a nice pick me up book that will tell you how awesome you are and how easy it is to make money off of your idea. Read morePublished 14 months ago by Osiris Estrada
This book is absolutely toxic. It is a non stop rant that talks about how stupid everyone is and how he makes six figures blah blah blah. Please save yourself from this book. Read morePublished 14 months ago by Kyle Lortscher
It seems like the book is written for a very specific target audience, one that already has a business idea, but a bad one, that needs to be brought down to earth. Read morePublished 14 months ago by M. F. Buettner
The book contains really no content that isn't already available. It attempts to motivate you by putting you down, which I've always found to be a poor tactic. Read morePublished 15 months ago by W. Condley II
Just getting started reading it. I'm going to apply what I can as I am a baby boomer and not a young 20 something.Published 20 months ago by Wanda Gerasimek