Never Say "No Comment" [Paperback]

Ian Taylor (Author), George Olds (Author)

Book Description

Publication Date: March 15, 2003

An entertaining, enlightening and highly engaging guide to communicating your way through a controversial world.

Set in the not-so-fictional future, watch and learn as 3 students meet the "Reporter From Hell" at the Institute for Serving the Public's Information Needs, affectionately known as 'SPIN College'.

Learn to avoid the traps of negative messages and negative people by playing "The Spin Doctor's Game."

Discover how you can answer ANY question - from your boss, your co-workers, the media, or even in a job interview - using the "One Minute Power Message" template.

Picture yourself using the power of the common sense language of professional spokespersons to stop the PR-Speak or Bureaucrat-Speak, and MANAGE YOUR MESSAGE!

Editorial Reviews

Review

"A must read. Particularly helpful to executives, politicians, corporate spokespeople. This book teaches to create [positive, prepared and proactive] messages." -- IABC's (the International Association of Business Communicators) The Communicator, Nov., 2003, review by Lisa Belanger (linkd to full review: http://toronto.iabc.com/news/communicator/article.asp?

"Entertaining, often hilarious, Taylor and Olds' purposeful silliness makes the learning seem like play." -- The Miami Herald, February 23, 2004 (link to full review: http://www.miami.com/mld/miamiherald/business/8004800.htm )review by Richard Pachter

"excellent tips", a "breezy, weaving style", the "content overwhelms" -- Harvey Schachter, The Globe And Mail, May 7, 2003

"fabulous new book by the city's foremost experts on ... dealing with the media" "required reading", "a fun, easy read" -- Andrew Matte, The Town Crier, April, 2003

"like having a media trainer in your pocket", "for everyone who follows the bestsellers lists", "highly readable and usable guide" -- Kathee Muzin, P R Canada

About the Author

Ian Taylor is the former Public Affairs Manager at Toronto's Pearson International Airport, and an international expert in crisis communications and issues management.

George Olds is the president of Go4Results!, a Toronto specialty training firm specializing in communications and customer service. He is an award-winning public speaker and a Certified Instructional Designer, who's goal is to help people become better communicators.

Product Details

• Paperback: 180 pages
• Publisher: L B Publishing Services; First Edition edition (March 15, 2003)
• Language: English
• ISBN-10: 0969736932
• ISBN-13: 978-0969736936
• Product Dimensions: 8.9 x 7.4 x 0.5 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #1,685,113 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Simply. the best, November 10, 2003

By 

Steve Reader (Oxford, UK) - See all my reviews

This review is from: Never Say "No Comment" (Paperback)

I happened upon this book by chance whilst on a trip to Toronto. Media relations is part of my job as a local authority worker in UK, so I thought I'd buy it even though I questioned myself as to whether it could be 'translated' to this country. How wrong I was! Having come to terms with the jargon and the examples, it's become my bible - both for my own use and in training sessions for colleagues. If only it had been around when I was starting out! Thanks you, Ian and George, no-one who speaks to the media for a company, local authority or government department should be without it.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Articulate, Witty, Practical Guide to Media Relations, October 9, 2003

By 

David Glover (Ontario, Canada) - See all my reviews

This review is from: Never Say "No Comment" (Paperback)

This straightforward, realistic guide to media relations is a must read for anyone who has ever felt the trepidation of facing a query from the press, a customer or co-worker at a meeting.

Ian and George use practical examples to support their lessons, and a good measure of humour to make this an enjoyable read.

2.0 out of 5 stars A little too artsy, March 30, 2008

By 

Tamara Lowe (Florida) - See all my reviews

This review is from: Never Say "No Comment" (Paperback)

There's some good tips in this book, but you're going to have to pick them out from the fictious, futuristic story it is oddly set against.