The new Asian corporation has emerged, and Westerners who currently do business in Asia or contemplate doing so would do well to take heed of the new Asian business model or risk being left behind. Here, author Michael Hamlin takes a close look at the revolutionary new business models Asia's best companies are adopting, the challenges they still face and, most of all, the challenges posed to their Western competitors. From organizational structure to strategy, this book provides in-depth portraits of Asia's leading companies and provides specific strategies Western managers can use to best their Asian competitors or successfully enter the new Asian market.
"Undaunted by Asia's near-term financial crisis and other trials, Michael Hamlin has peered into the future of the new Asian corporation. What he foresees is a powerful transformation led by innovative, well-managed companies that are revitalizing the region--making it stronger, wiser, and fiercely competitive." --Fred Wiersema, author of Customer Intimacy, and coauthor of The Discipline of Market Leaders.
"Mike Hamlin plunges into the real world to come up with lessons from crisis managers coping with an ever-increasingly unpredictable world." --Antonio R. Samson, senior vice president, Philippine Long Distance Telephone Company
"Several of the case examples represent truly leading-edge thinking and will challenge and inspire business model innovators in Europe and the U.S., as well as those in Asian markets."--Adrian Slywotzky, author of Value Migration
From the Inside Flap
Provoked by the region's recent economic crisis and the consequences of encroaching globalization, many Asian companies have reinvented themselves. They've sought out new sources of profit, tightened their focus, and reengineered processes to boost productivity and quality. The new Asian corporation has emerged?stronger than ever. As Asian corporations shift perceptibly toward Western-style management practice, strategic focus, and accountability, companies currently engaged in or contemplating doing business in Asia--or facing competition from Asia--would do well to take heed of business model innovation in Asia or risk being left behind. From his extraordinary vantage point, Manila-based business executive and author Michael Hamlin takes a close look at the revolutionary new business models Asia's best companies are adopting and the challenges they still face. He analyzes the key forces currently impacting Asian economies and provides a strategic overview of what it will take to compete and thrive in Asia over the next two decades. He examines the practices that will drive Asian growth in the new millennium and presents specific strategies Western managers can use to best their Asian competitors or to successfully expand into the new Asian market. The New Asian Corporation provides in-depth portraits of Asia's leading companies including organizational structures and market strategies. U.S. managers of Asian, North American, and European companies will find solid information on what their strongest competitors are doing as well as guidelines for expanding into Asian markets via joint ventures and subsidiary companies. Financial analysts, investors, and students of international business will gain unmatched insight into what will drive Asian growth in the new millennium.
Michael Alan Hamlin is an international authority on building strong place, corporate, and personal brands. He is based in Manila, and has worked throughout North and Southeast Asia for over three decades.
Michael is also the managing director of TeamAsia, an award-winning strategic marketing communications firm that develops corporate brand strategies, creative concepts, and marketing and communications programs for its clients. He is the author of five books.
His latest book is High Visibility: Transforming Your Personal and Professional Brand, co-authored with Philip Kotler, Irving Rein, and Martin Stoller. He is also the author of The New Asian Corporation: Managing for the Future in Post-Crisis Asia and Asia's Best: The Myth & Reality of Asia's Most Successful Corporations, and co-author of Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States and Nations.
TeamAsia's clients include APC, Ayala Corporation, Business Processing Association Philippines (BPA/P), ClickEffects, Crocs, DTSI, EMC, ExcelAsia, First Gen, Fluor, Globe Telecom, Google, Gurango Software, HTC, JDA, League of Corporate Foundations, Lopez Group of Companies, MAPFRE, Microsoft, MediCall, National Organizing Committee for the 12th ASEAN Summit, Nestle, Philippine Society of Gastroenterology, Philippine Association of Securities Brokers and Dealers, Philippine Stock Exchange, StarTek, Thomson Reuters, Tranzen, Sarah Lee, Seagate, Soluziona, Supply Chain Consulting, Telus, WYSE, and many other organizations.
Michael has authored many articles in international and Asian publications on branding, business, and management. His commentaries have been published on the editorial page of the The Wall Street Journal Asia. He is a weekly columnist for the Manila Bulletin and a monthly columnist for ComputerWorld Philippines. His perspectives are frequently quoted in regional and international publications such as the Journal and BusinessWeek.
His professional associations include the American Society of Journalists and Authors, The Authors Guild, the Foreign Correspondents Club (HK), International Association of Business Communicators, Management Association of the Philippines, American Chamber of Commerce in the Philippines, and the Foreign Correspondents Association of the Philippines. He is a director of Outsource2Philippines, Inc., and founder of the Hong Kong-based blog, AsianPundit. Michael holds a Bachelor of Science degree in Asian Studies from Jochi Daigaku (Sophia University) in Tokyo, Japan, and a Master in Liberal Studies degree from the University of Oklahoma in Norman, Oklahoma.