About New Balance
New Balance began as a Boston-based arch support company in the early 1900s, developed into a specialized shoe manufacturer in the 1970s, and has grown to become a leading global athletic products company. Today, New Balance is a family of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior, and Brine.
Since the days of selling arch supports to police officers and waiters, New Balance has been concerned with meeting the needs of the everyday athlete. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance. To ensure the best fitting, best performing shoes and apparel, New Balance focuses on improving technology and production methods.
The company maintains five manufacturing facilities in New England, where it continues to rely on the skills and teamwork of an American workforce to produce a percentage of its athletic footwear. New Balance has additionally remained committed to a core set of company values that includes integrity, teamwork, and total customer satisfaction.