The New Big Book of Logos [Paperback]

David E. Carter (Author)

Book Description

Series: Big Book of Logos | Publication Date: August 14, 2003

Following in the footsteps of the all-time best-selling The Big Book of Logos, this deluxe, full-color volume is packed with 2,500 superior new logo designs, culled from recent work submitted by top graphic designers from more than 500 firms across the United States. It is a treasure trove of inspiring ideas and an invaluable reference for anyone concerned with logo design for corporations, retail establishments, restaurants, entertainment venues, and organizations of all kinds.

Editorial Reviews

About the Author

A noted authority on the subjects of graphic design, logo design, and corporate branding, David E. Carter has produced over 100 best-selling books in those fields, including The Big Book of Logos, The Big Book of New Design Ideas, and The Big Book of Business Cards. He is currently working on several new corporate identity books.

Product Details

• Paperback: 384 pages
• Publisher: Harper Design (August 14, 2003)
• Language: English
• ISBN-10: 0060567554
• ISBN-13: 978-0060567552
• Product Dimensions: 10.8 x 8.4 x 1 inches
• Shipping Weight: 3.4 pounds
• Average Customer Review: 2.9 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #1,489,955 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

17 of 18 people found the following review helpful:

2.0 out of 5 stars Inspiration for mediocrity., November 14, 2000

By 

Michele Moore "michele m." (Los Angeles, CA USA) - See all my reviews
(REAL NAME)   

This review is from: The New Big Book of Logos (Hardcover)

I bought this book the same day I bought the beautifully-bound "Trademarks designed by Chermayeff & Geismar" (Princeton Architectural Press). I plan to use them both in a presentation to show what 40 years of good, solid design can do versus a Big Book of Hack. This is indeed a big book, but when David E. Carter refers to these logos as "great" he is really deceiving the growing designers in his audience. And when he goes so far as "To paraphrase W.P. Kinsella, 'Publish it and they will buy.'" his intentions become frighteningly transparent. If you truly want to be inspired, learn from the legends. For the same amount of money you can own the Chermayeff & Geismar book. I gave it two stars, but that's mostly for effort.

9 of 10 people found the following review helpful:

5.0 out of 5 stars Thre's inspiration here for EVERY logo designer., November 18, 2000

By 

Richard Davidson (Sanibel, Florida) - See all my reviews

This review is from: The New Big Book of Logos (Hardcover)

OK. You're trying to come up with a logo design for your new client. You're stuck. What do you do? If you're lucky, you have this book handy, and you can flip through nearly 400 pages and about 2,500 logo designs from creatives all over the world. Suddnely, you see something you like. You don't copy it, but you get an idea from what you just saw. That's why you buy books like this. Ideas "spring" from other ideas.

Will you love every logo in this book? Of course not. That's not its purpose. Diferent designers from all over the world have greatly varying styles. But one thing for sure, you'll see enough "great" work in here to lift you to new heights of creativity. (And guess what, much of the stuff that you think is "so-so," others will think is "great." That's what makes life interesting. Quite simply, if you design logos, you should have this book on your reference shelf.

5 of 7 people found the following review helpful:

4.0 out of 5 stars ShoeShineBoy, February 27, 2002

By A Customer

This review is from: The New Big Book of Logos (Hardcover)

I don't know why anyone would need to buy another logo book after buying this one. It's chock-full of logos. Certainly, they are not all gems...but there's enough good ideas in there to get your own brain stimulated.

In reference to the guy who was disappointed in this book because it didn't have recognizable, big brand logos (Shell, McDonalds, etc..) my question is "why would you want that?" Why would you want a book filled with marks everyone knows so well that they see them in their sleep. Give me fresh stuff! Stuff I haven't seen! And, yes, this means stuff from big markets as well as small. Why is a logo for a small maket any less valid? Why does distribution suddenly equal rellevancy? Maybe you should go back to design school to figure this out.