From Publishers Weekly
Copyright 2002 Cahners Business Information, Inc.
From Library Journal
Copyright 2001 Reed Business Information, Inc.
We were on a project to learn a lot more on Branding; this book came highly recommended and proved to have great information on the subject.Published 16 months ago by Debbie F.
An easy and relevant read from a real brand expert. I loved reading the inside stories of top brands. Read morePublished on October 20, 2008 by Bryan Mazzarello
A New Brand world is mildly entertaining and provoking. It overdelivers in simple plain language and is easy to read. Read morePublished on November 10, 2006 by Chia Pay Leng
What's It About
The book takes the importance of branding to a new depth as it raises awareness of how a matured brand and its genetic makeup create an ever lasting experience... Read more
This pretty good book about brands and brand management is not as neat and orderly as the subtitle suggests - the so-called "8 principles" are rather vague meandering digressions. Read morePublished on June 3, 2004 by Rolf Dobelli
I have read dozens and dozens of books on branding. They are largely worthless drivel. I have taught marketing, pr and advertising for 20 years in addition to owning and running an... Read morePublished on November 26, 2003 by Laker
This is a rather disappointing book with no more real insight on how to build a brand than is available elsewhere. That Mr. Read morePublished on September 6, 2003
For anyone involved in branding this book gives very practical advice. A common complaint about business books is that they are all OK in theory but contain little in the way of... Read morePublished on September 4, 2003 by Jim Casron
There�s no shortage of books on this subject and I�ve probably read three-quarters of them. This one comes closest to cracking the code. Read morePublished on July 7, 2003 by "olisiwa"