From Publishers Weekly
Copyright 2002 Cahners Business Information, Inc.
From Library Journal
Copyright 2001 Reed Business Information, Inc.
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There are several stories in the books, according to the stories, you not only can know some funny stories, but also will learn some business ways to success.Published 14 months ago by Yan S.
As a 20+ year career marketing professional, I felt like Bedbury was talking to me. My copy is now filled with dog eared pages and notes in the margins. Read morePublished 24 months ago by Doug Honig
We were on a project to learn a lot more on Branding; this book came highly recommended and proved to have great information on the subject.Published on November 6, 2013 by Debbie F.
Reads like a good story but filled with intense lessons about business, branding, and preserving the integrity of a company and it's reputation in the marketplace.Published on October 7, 2013 by KMDB
It's a fantastic business book, but Bedbury doesn't just understand business--he understands people. He understands life. Read morePublished on January 29, 2013 by IamNateDavis
You can feel what it's like to be there as the Nike and Starbucks brands
(in their best form) are being "knitted together in the womb" so to speak with
Scott's excellent... Read more
Bedbury has effectively communicated key branding principles in a practical way. Moreover, his stories from Nike and Starbucks bring the concepts and the importance of a brand to... Read morePublished on December 29, 2011 by Mark J Dresdner
This is an excellent book that examines what it takes to be successful as a brand today. It has a number of specific examples of brands and what they are doing to stand out in... Read morePublished on June 17, 2011 by KayleneT
And, of course, attempting to use techniques honed and crafted in the 20th century, where the internet was, at best, a very late arrival, for 21st century use doesnt really... Read morePublished on April 9, 2011 by Tony Hughes