So you have a business idea. How can you assess whether it will work? Whether it is worth backing by investors, and worth backing with your future? The New Business Road Test shows you how to test your idea before writing your business plan. It will help you to make sure that the business "you" build is based on a winning idea, enabling you to invest your time wisley and pitch to investors and customers with confidence. Building on lessons learned by studying numerous entrepreneurs and investors, John Mullins sets out a practical framework for evaluating new business ideas. The book identifies seven domains for the assessment of any market opportunity and guides you through how to test and improve your idea. Above all, it will help you to answer the essential question of whether your idea is worth a business plan and worthy of a successful eneterprise. No budding entrepreneur should leave the day-job or face an investor without having read this book. "The New Business Road Test is a great read: thought-provoking, and not 'business-lite' like so much entrepreneurial advice. It's also digestible for a manager in the thick of things, something many books overlook.The questions John Mullins asks are relevant to new ventures and existing businesses looking to move forward, and this book will help you do just that. " Max Aitken Chief Executive, Ratio One
John Mullins, a veteran of several entrepreneurial ventures, teaches and studies entrepreneurship and the management and financing of rapidly growing businesses at the London Business School, where he is Associate Professor of Management Practice and Chair in Entrepreneurship. He holds an MBA from the Stanford Graduate School of Business and a Ph.D. in Marketing from the University of Minnesota. Mullins formerly served as Walter K. Koch Chair in Entrepreneurship, and Director of Programs in Entrepreneurship and Venture Management at Daniels College of Business, University of Denver. He is also author of Getting to Plan.
