Customer Reviews

The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information about Your Competitors

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This is a serious general text on competitive intelligence, and Leonard is a master. Having said that, I would note that what Leonard does best is work very hard-the practice of business intelligence still lacks a good set of information technology tools for discovering, discriminating, distilling, and delivering packaged business intelligence, and most firms do not have the tools for managing a broadly distributed network of niche experts who are hired on a day to day basis. Fuld & Company Inc., and to a lesser extent the other companies listed in the Open Source Marketplace, are the first wave in what I believe will be a major line of business to business revenue in the 21st Century.

Mr. Fuld has contributed much to the field of CI. This body of work is well done, but lacks some of the more innovative ways of collecting and analyzing intel -- especially from the CxO/Board level. I trust Mr. Fuld is working on a follow-up work and I personally am looking forward to it.

An excellent basic primer on industrial competitor intelligence. In the first few chapters, this book explains how you can set up and manage a competitive intelligence program without investing huge of money or time.

An excellent sourcebook of information regarding competitive intelligence in the U.S. Voluminous bibliographical references underscored with anecdotal information from Fuld, a leader in the field. The ethics of the competitive intelligence community do not condone corporate espionnage, therefore, those looking for a primer on military intelligence or global covert practices should look elsewhere. This is a good, solid reference that belongs on any CI professional's desk.

A book very much focused towards the US market and as such with limited appeal to the rest of the world. The book felt a little 'padded' and the depth of some subjects left quite a bit to be desired.Might I be so bold to suggest that military intelligence is about 2 lightyears ahead of the commercial sector and it shows. Little things were annoying , such as the lack of URLs when discussing the use of Databases for Corporate Intelligence. I might suggest a basic primer on Intelligence Process from any Western Army which lays out the Intelligence Cycle as a starting point in self education. A few useful contact addresses but not the definitive Commercial Intelligence primer

My opinion of this book hasn't changed however my e-mail address has.