The New Entrepreneurs : Making a Living--Making a Life Through Network Marketing [Paperback]

Rene Reid Yarnell (Author)

Book Description

Publication Date: October 1999

In "The New Entrepreneurs," Rene Reid Yarnell raises poignant issues being faced by a growing number of professional men and women across the nation and around the world. With so little security in the workplace, the aftermath of downsizing on both those fired and those left behind, women hitting glass ceilings, workers not paid their worth and saving little or nothing toward retirement, with employee agitation on the rise, more and more workers are looking outside of corporate America for more suitable alternatives. As the corporate executive was the hero of the 20th century, Ms. Reid Yarnell proposes that, with the advancement of technology and the World Wide Web, the entrepreneur will be revered in the 21st century. But it will be a new entrepreneur, not one climbing corporate ladders, nor satisfied merely with amassing financial accomplishments. The 21st century entrepreneur will also seek the balance of lifestyle freedom, self-mastery, and personal fulfillment and find it working from home. Not only employees but employers are candidates for this new form of entrepreneurialism, tired of measuring their success by what they gave up to get it. They realize that having their own business takes more money and time than they'd budgeted; they can never get away on vacation and leave the business behind; Friday payroll is not an option; and an increasing number of startups are going under.

What if, asks the author: you could have a business of your own...you could work at home...it didnt require a vast amount of startup cost...it requires no employees...you are in business for yourself but not by yourself...you inherit an experienced team who train you...you have an unrestricted earning potential...it has the ability to become a passive, residual income...you can determine your own schedule and prioritize your own life events...and you have the resources to contribute toward causes that are reflective of your values?

This emerging profession that has the potential to meet all of these criteria is called network marketing. What is that, you ask? It is a form of distribution of products and services that, through word of mouth promotion, uses the power of duplication of effort. Unlike conventional marketing that generally has a few representatives responsible for large volumes of sales, this form of marketing has large numbers of representatives responsible for a small number of sales. It is a form of direct selling in which the distributors are compensated on a multi-level basis as opposed to a more traditional single-level pay plan. The entrepreneurs who will carry us across the threshold of this new era will be legions of network marketers, waving the banner that signals our inalienable rights to lifestyle freedom, personal fulfillment, and financial peace of mind.

This remarkable industry, the author predicts, will be responsible for changing social trends over the next few decades. Spending more time working from home, which is part of the explosive trend today, these entrepreneurs will be better mothers and fathers; they will reestablish priorities and create lives with a more elevated sense of purpose and fulfillment; and with more capital in the hands of responsible individuals, countless people will make more money than they ever dreamed, with many of them using their newfound wealth for altruistic causes.

In "The New Entrepreneurs," you will be given guidance in deciding if you have what it takes to be an entrepreneur, discerning whether the network marketing industry is right for you, selecting the right company, evaluating a compensation plan, joining an effective team, the unique challenges women face in network marketing, how to work in this business as a family, the evolution of the industry, and be exposed to the most frequently asked questions and their responses. If you learned today that, due to a medical condition, you had only five months to live, would you make any kind of change in your life? Then, asks the author, why wait? Why not make those changes now? If you are ready to explore creative ways to make a living while also making a life, you owe it to yourself to read this book and consider joining a growing number of New Entrepreneurs.

Praise for The New Entrepreneurs:
"Fueled by the Internet, advances in technology give rise to a new breed of business men and women, with better tools at their disposal than ever before. The New Entrepreneurs forms part of the single most powerful tool of allinformation chock full of statistics, demographics, success tips and how-tos from the leaders who have already made it. This book is a must read for anyone looking to grow a business in the 21 st Century. A masterful job." -Ridgely Goldsborough, Publisher, Network Marketing Lifestyles

"In The New Entrepreneurs, Rene Reid Yarnell makes as compelling a case for network marketing as Ive ever read. She shows us how high-tech and high-touch have come together today to enable tomorrows entrepreneurs to go beyond making a living to making a life. Great stuff!" -John Milton Fogg, Founder of Upline Magazine, author of The Greatest Networker in the World

"Is network marketing right for you? The New Entrepreneurs will hep you find out. It's a thorough, condid, and highly readable introduction to this fast-growing industry." - Richard Poe, author of Wave 4: Network Marketing in the 21st Century

"A fascinating read, this book will make you an expert in today's trends-the most important of which is that more people than ever want to work from home. You will have at your command the latest facts and statistics that show why network marketing is entering its biggest growth years." - Duncan Maxwell Anderson, Editor of Network Marketing Lifestyles

"I strongly recommend this book for any readerfrom the seriously committed network marketer to the reserved but open-minded professional who is interested in knowing more about the realities, the challenges, and thefuture vision of this exciting entrepreneurial opportunity." - Dr. Charles W. King, professor of marketing at the University of Illinois at Chicago

Editorial Reviews

From the Publisher

"A new breed of professionals is emerging - professionals who are no longer satisfied with the old social mores and work ethics so prevalent at the close of the 20th Century. These New Entrepreneurs are putting aside their corporate ladders and replacing them with a vision that they can create a work environment that offers personal growth and fulfillment, financial rewards in keeping with their true worth, and the freedom to enjoy life.

These professionals are destined to become the leading economic drivers, so much so that it is expected that the 21st Century could well become known as the Entrepreneurial Age."

This truth is the central theme of "The New Entrepreneurs," a dynamic and thought-provoking new book by Rene Reid Yarnell, M.A. Her introduction begins with the assertion tht the corporate executive of the 20th century is in the process of being replaced by the entrepreneur of the 21st century: "It is predicted that, with the advancement of technology and the World Wide Web, entrepreneurialism will surface as the defining trend of the business world in the next century."

According to Ms. Yarnell, "We're getting out of the rat race and doing our work at home. No more commutes of an hour or more. Now we're getting our work done in the hours from eight to two or three p.m. And we're home when our kids get out of school. Or, if we've reached tht time in our lives when the kids have moved out, we're off to the golf course, the tennis courts, the local fishing hole, or to contribute time and money to serve those less fortunate than ourselves. We can do this, of course, because we've joined the communications revolution. We have phones, fax machines, fax-on-demand; we've signed up for e-mail or web TV; we conduct meetings by video conferencing or teleconferencing and virtual office systems. The Internet and techonological advances are making it all possible. By the year 2000, experts predict that 40 to 50 percent of all businesses will operate from home."

At times spiritual and at times pragmatic, this book focuses on an industry Yarnell says is the fastest-growing in the world: network marketing.

Surprised? The truth is, network marketing is quickly losing its reputation as an unscrupulous scheme in which gullible victims become entrapped, then go broke and lose all their friends while hawking worthless products from the trunks of their cars. Today, network marketing is a respectable (and often quite lucrative) profession that attracts people from all walks of life.

Where can serious entrepreneurs who value their own time and worth find the ultimate solution to both in one business? Network marketing is fast becoming the next major profession of the new millennium. It's also the only profession that allows serious business people to generate residual and mamoth earnings while simultaneously preserving a well-balanced lifestyle utilizing all aspects of the wellness wheel: inspiration/spiritual, nourishment/physical health, mental health, learning/education, community, recreation, loving relationships, and career.

So who are the people making network marketing "the" business of the new millennium? According to "The New Entrepreneurs," they are corporate refugees who have been downsized or are simply burned out from playing the game. They are women who have hit the glass ceiling and men over 40 who have been replaced by someone younger. They are physicians, dentists, teachers, chiropractors, corporate CEOs, and venture capitalists. "The typical network marketer for the 21st Century is one who is highly driven and can see the big picture," says Yarnell. "These are often people who are successful in their own realm, but not happy with the circumstances of their profession or career. They are drawn by the unlimited, lucrative, financial opportunity, the lifestyle freedom, and the altruistic possibilities to make a real difference in the world with their excess income. Those who flourish in this industry have a vision far outside the box of traditional thinking and enjoy the respect of their peers allowing them, in turn, to open their own awareness to new possibilities." Could you be a network marketer? If you're unhappy with your current situation, this book urges you to at least think about it. Whether you choose the network marketing path or not, you owe it to yourself and your loved ones to change your life for the better. And, Yarnell asserts, now is the time to take action: "Stop waiting until you finish school, until you lose ten pounds, until you gain ten pounds, until you have kids, until your kids leave the house, until you start work, until you retire, until you get married, until you get divorced, until Friday night, until Sunday morning, until next year. There is no better time than right now to go for the things in life you really want."

From the Author

When I wrote this book, I had one person in mind: The one who is no longer satisfied with the way his or her life is currently going. This could be an employee who has been downsized or afraid it will soon happen. It could be someone burned out from playing the corporate game. It could be a college grad disillusioned by the lack of opportunities available in his or her chosen field. It could be a woman executive who has hit the glass ceiling or anyone over 40 who has been replaced by two GenXers for the same salary. It could be a person self-employed who is fed up with what they had to give up to be their own boss. I wrote this book for physicians, teachers chiropractors, corporate executives, business owners, professional women, and venture capitalists, to name just a few, who feel they owe it to themselves to pursue a qualilty life. If you are ready to seek a better alternative to making a living while also having a life, this book was written for you.

What if you could have a business of your own...you could work from home...it didnt demand a vast amount of startup cost...it requires no employees...you are in business for yourself but not by yourself...you inherit an experienced team who train you...you have an unrestricted earning potential...it has the ability to become a passive, residual income...you can determine your own schedule and prioritize your own life events...and you have enough resources in reserve to contribute toward causes that are reflective of your values? If you are ready to explore creative ways to balance your life, you owe it to yourself to read this book and consider joining a growing number of New Entrepreneurs who want to make a living but also make a life.

See all Editorial Reviews

Product Details

• Paperback: 275 pages
• Publisher: Addicus Books; First Printing edition (October 1999)
• Language: English
• ISBN-10: 1886039453
• ISBN-13: 978-1886039452
• Product Dimensions: 8.9 x 6 x 0.8 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,623,201 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

32 of 33 people found the following review helpful:

5.0 out of 5 stars Answers the objections of professionals looking at MLM, January 28, 2000

By A Customer

This review is from: The New Entrepreneurs : Making a Living--Making a Life Through Network Marketing (Paperback)

Wow! I couldn't believe this book. The hardest part of being in network marketing is bringing in new people. And I especially want to interest professionals. But they are so hard to get past their own prejudices. This book does it all for you. It is factual, heartwarming, and compelling. If you are a professional looking for some alternative outside of your current work, or if you are a network marketer looking for some means that will help you make a better presentation about our industry to your professional prospects, this book is the answer. Believe me, I have never found anything that answers people's questions and addresses their concerns about network marketing better than the messages and stories contained in The New Entrepreneurs.