The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments (Sales Marketing) [Hardcover]

Robert H. Bloom (Author)

Book Description

Publication Date: September 1, 2010 | Series: Sales Marketing

The New Experts Delivers a Practical Strategy for Recruiting & Retaining Today's Seller-Agnostic Customers.

Who are these ''new experts''? A generation of ruthless customers empowered by three lethal weapons: instant access to information, immense choice, and real-time price comparison.

This visionary book by Robert Bloom, a veteran CEO and respected authority on business strategy, tells readers: how to win customers who no longer care where they buy. It explains how to give customers what they want when it matters most to them--at their 4 Decisive Moments during the purchase progression:

• Now-or-Never Moment
• Make-or-Break Moment
• Keep-or-Lose Moment
• Highly profitable Multiplier Moment

The New Experts turns today's most serious business challenge into a business-building advantage by providing a no-or-low-cost solution to reduce costly customer churn and increase profitable customer conversion, retention, and referral. Influential business leaders of businesses of every size and type in Europe, Australia, and the United States are recommending The New Experts.

Editorial Reviews

About the Author

Robert H. Bloom is a widely respected authority on business growth and author of The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business (McGraw-Hill, 2007). Bloom advises firms of every type and size on their growth strategies. As U.S. Chairman and CEO of Publicis Worldwide, the centerpiece of the $4.6 billion global marketing services company, he helped craft and implement the growth strategies of some of the world's largest brands, including BMW, L'Oreal, Nestle, Southwest Airlines, and T-Mobile.

Product Details

• Hardcover: 160 pages
• Publisher: Greenleaf Book Group (September 1, 2010)
• Language: English
• ISBN-10: 1608320243
• ISBN-13: 978-1608320240
• Product Dimensions: 8.7 x 5.8 x 0.7 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #595,009 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Understanding Essential Engagement Concepts When Dealing with Consumers, February 22, 2012

By 

S Everett (Indiana, USA) - See all my reviews

This review is from: The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments (Sales Marketing) (Hardcover)

The book The New Experts by Robert Bloom is a solid book providing valuable information in understanding consumer buying behavior. Those 4 decisive moments are very important to understand, and even if it is common sense to some, I am willing to bet most organizations overlook those moments. I very much enjoyed the writing style, the book is easy to read, has great practical examples, and all the key points are highlighted.

I think the thought that came back to me the most while reading this book, is that there are very few organizations that are truly engaged with the buyers, they still have that sellers mentality and as technology and our world contiunes to evolve, that sellers mentality will not be successful.

Thank you Mr. Bloom for sharing your insight in this book.

5.0 out of 5 stars Common sense about human behavior could be a subtitle, March 17, 2011

By 

FredG - See all my reviews

Amazon Verified Purchase

This review is from: The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments (Sales Marketing) (Hardcover)

Robert Bloom states truths that we are not always willing to hear but that we need to (have to) know in order to build sustainable businesses. Consumer behavior has shifted and this book offers pragmatic observations that your business can use. I absolutely would recommend this book to anyone who is looking to think forward about their marketing strategies.

4.0 out of 5 stars Strategic look at customer power, November 30, 2010

By 

Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
(HALL OF FAME REVIEWER)    (TOP 500 REVIEWER)    (REAL NAME)   

This review is from: The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments (Sales Marketing) (Hardcover)

Today's customers hold vast power, and they know it. They can choose from an endless array of products and services. The Internet keeps them informed about companies and their offerings and enables them to purchase items from virtually anywhere across the globe. How do firms survive in this challenging buyer-centric market? Business growth maven Robert H. Bloom offers some expert ideas. Through numerous valuable, informative case histories of successful and unsuccessful businesses, he shows how to win even the toughest customers. Though his book is easy to read, some of its points - for example, offer great service after the sale, be likable, think like the customer - are fairly pedestrian precepts any responsible company tries to meet. Still, Bloom offers useful sales guidance and interesting vignettes of companies that work hard to exceed customer expectations. getAbstract recommends his book to corporate leaders, as well as to marketing, sales, and operations and customer-service managers.