Customer Reviews

The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments (Sales Marketing)

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The book The New Experts by Robert Bloom is a solid book providing valuable information in understanding consumer buying behavior. Those 4 decisive moments are very important to understand, and even if it is common sense to some, I am willing to bet most organizations overlook those moments. I very much enjoyed the writing style, the book is easy to read, has great practical examples, and all the key points are highlighted.

I think the thought that came back to me the most while reading this book, is that there are very few organizations that are truly engaged with the buyers, they still have that sellers mentality and as technology and our world contiunes to evolve, that sellers mentality will not be successful.

Thank you Mr. Bloom for sharing your insight in this book.

Robert Bloom states truths that we are not always willing to hear but that we need to (have to) know in order to build sustainable businesses. Consumer behavior has shifted and this book offers pragmatic observations that your business can use. I absolutely would recommend this book to anyone who is looking to think forward about their marketing strategies.

Today's customers hold vast power, and they know it. They can choose from an endless array of products and services. The Internet keeps them informed about companies and their offerings and enables them to purchase items from virtually anywhere across the globe. How do firms survive in this challenging buyer-centric market? Business growth maven Robert H. Bloom offers some expert ideas. Through numerous valuable, informative case histories of successful and unsuccessful businesses, he shows how to win even the toughest customers. Though his book is easy to read, some of its points - for example, offer great service after the sale, be likable, think like the customer - are fairly pedestrian precepts any responsible company tries to meet. Still, Bloom offers useful sales guidance and interesting vignettes of companies that work hard to exceed customer expectations. getAbstract recommends his book to corporate leaders, as well as to marketing, sales, and operations and customer-service managers.

Mr. Bloom teaches us that advertising and marketing begins with the customer, thinking like the customer, and delivering a great customer centric experience, especially at four critical moments. Advertising and marketing are useless endeavors unless you can deliver a customer centric experience at these four key moments. Saturn, Fiat and BMW are great examples. A quick and very worth while read. Another great book by the author.

What sold something once may not sell it now. "The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments" delves into today's customer culture where now, more than ever, customers know that they have choices, and are more informed about those choices. Robert H. Bloom seeks to educate modern sellers that there are four points which decide whether a purchase is made, based on urgency, importance, value, and time. These factors form the foundation, and Bloom explains them well. "The New Experts" is quite the useful read, very highly recommended for any business driven individual.

I just finished reading Bob Bloom's The New Experts. This is the second book that I have read that Bloom has written. Both books are compelling and they are must reads. Bloom is right "buyers no longer care who they buy from" although most businesses have not accepted this fact and continue to struggle. In his book he points out that all sellers must think like buyers. He provides good case studies and ways to win back customers and build sales and most importantly "Your 4 decisive customer moments coupled with how the internet has changed the way we do business and how to tackle it.

I highly recommend this book for any business operator regardless of the size of the business, it is perfect for fortune 500 companies to a single operator. It is the type of rare book that should be shared throughout the organization that can help turn around the business culture and then sales growth.

Although many business owners do not realise it, there has been an upheaval in the fundamental buyer-seller equation, and this is starting to have a significant impact on businesses, according to Robert Bloom in this book. Buyers have now been empowered by the breadth of information available on the Internet to take control of the entire purchase process, and they no longer care who they buy from.

Buyers no longer have to settle for what a seller tells them, because they have access to dozens of seller sites via Internet search engines, and they can compare every aspect of the choices they are offered. To succeed in business under the new rules, a seller of goods or services has to learn to think like a buyer at what the author calls the 4 Decisive Customer Moments. These are really four different stages of engagement with customers: the first point of contact, the transaction period, the actual use of the goods or services, and conversion of the customer into a repeat customer and referrer.

The author's diagnosis of the serious challenge that the Internet poses for all types of sellers is in my opinion correct. I was initially sceptical about whether the book was going to offer anything more than a description of the problem, but as I read on I found the author's advice increasingly persuasive. The book is concise and compelling, and I strongly recommend it to anyone who is involved in the management of a business.

Everything Mr Bloom says in his book is true. Ho Hum. Nothing in this book is new, inspiring or exciting. At 145 pages the author took what at best might have made an essay in a business magazine and stretched it into a repetitive and uninteresting book. His prime concept is that buyers are now in charge and that you need to change your company to reflect this 'huge' change in the buyer seller relationship. And that there are four decisive moments when you can do this. Like nobody noticed this until he wrote this book? Late to the table and boring besides.