Customer Reviews

The New Farmers' Market: Farm-Fresh Ideas for Producers Managers & Communities

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The answer is read this book! You don't have to be a student of marketing or have a masters degree to become an excellent marketer of your farm products. "The New Farmers' Market" is a great way to get your ideas rolling for you as a farmers' market manager or even a vendor. Information is presented in a clear, almost common sense way. As a marketing specialist for a government agency, this is a great asset to my library of resources for my clients.

The cover is kind of "blah" but there's lots and lots of really god solid information inside. In fact, so far every question I've had has been addressed. A lot of the other books seem big on theory ("You must be organized!") but this book has the nuts and bolts. In fact, it's the only one that sits on my desk. The others are nicely preserved on my bookshelf.

As the publisher/co-author of this book, I'm proud to have received the following reviews and testimonials:

"As one who spent 15 years working with farmers at Seattle's Pike Place Market, I was amazed at how much I could learn from this book. The book is laced with practical tips from growers and market managers from all around the country."
-Steven Evans, Farm Specialist, King County, Seattle, WA

"The definitive guide to farmers' markets is here! Whether you're part of a large, successful, urban farmers' market or you are a beginning farmer who wants to start a market in your small town... or you are somewhere in between... The New Farmers' Market is the one book you need. Put it all together and you've got a complete guide to farmers' markets, more in-depth and practical than any college course I know of, and highly readable."
-Editor Jean English, for "The Maine Organic Farmer & Gardener"

"I've recouped the cost of the book several times over already and it's only our second market!"
-Joan Vibert, Windwalker Farm, Ottawa, KS

"The New Farmers' Market is the most comprehensive, pertinent source of information out there on selling at farmers markets. The breadth of the topics, issues covered, real-life information for all-size farmers and markets, and in-depth presentation of material will be invaluable for the farmers' market industry."
-Randii MacNear, manager, Davis Farmers Market

"In The New Farmers Market, the steps for establishing a farmers' market and for successful vending are well documented. The book includes stories from vendors, managers and other experts from around the country who share their experiences on what is required to be successful. In reviewing the publication, I could find very little detail that was omitted... After 20+ years of experience working with farmers' markets, it is great to see a detailed summary of how markets really work."
-Reviewed by Monika Roth, Extension Educator, Ithaca, NY, (Book Review for "County Agent Review")

"Fantastic! I honestly can't think of anything you have not put in there and
it reads like a who's who of the farmers' market industry. It is the
definitive guide for Farmers' Markets."
- Brent Warner, Direct Marketing Specialist, Province of BC, Canada

"GREAT! Very practical AND inspiring!"
-Dianne Stefani-Ruff, Manager, Portland Farmers Market

Eric Gibson is an agricultural journalist who wrote, along with Bud Kerr, "Sell what you Sow" in 1994. This book, written in conjunction with authors Vance Corum and Marcie Rozenweig, is an improvement on Gibson's previous book with updated information intended for anyone marketing their own produce. Learn how to succeed at farmers' markets. It covers the latest tips and trends from leading-edge sellers and managers from farmers markets across the country. Learn best products to grow and sell, learn display, merchandising, and selling tips, setting prices, managing and promoting the market, setting up an internet web site, dealing with rules and regulations, building community support for buying locally, and market issues and challenges. This book is a valuable resource for city planners, farmers market managers, as well as growers.

With its practical "how-to" approach, the many marketing ideas in this book will inspire you. Gibson gives you all the details needed to start a successful business selling and growing your own produce.

I have never before read a book with so much detailed information that still manages to give a great over view of it's subject. If you are into marketing your own produce, at your own stand or in a farmer's market, you are going to want to have this book. If you want to start a Farmer's market, this book is beyond value, it is a bible.

I plan on selling at our local farmers market in the spring of 2008. In the meantime, I am reading and learning as much as possible to do so. This book is amazing! From the use of color, the importance of signs for your stall, information on marketing and so much more, this book does not disappoint! Fun to read, interestingly written, packed with information this book is more than a winner! Two green thumbs up! I'm on my second read now and will likely read it several more times over the winter, and refer to it often for many years. You will not be disappointed in this book!

I liked this book alot and used it to start our booth at market. Interesting and easy to read. Lots of great info.

I found this book to be very informative with creative ideas on marketing products. It is just what I was looking for.

I bought this the other day and I am so glad that I did. We are moving to NC and going to start a hobby farm and sell at local produce markets. This is a great book. A true wealth of information and to think I almost didn't buy it. Can't go wrong with this book.

I have not found any book as thorough as this one. As an experienced farm market seller I absolutley recommend you read this if you plan to sell at the market.