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New Food Product Development: From Concept to Marketplace, Second Edition (CRC Series in Contemporary Food Science) 2nd Edition

6 customer reviews
ISBN-13: 978-0849316739
ISBN-10: 0849316731
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Editorial Reviews

Review

…he offers the readers a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace. The book serves as a valuable reference book-rich in details, historical perspective, forward-looking advice, and references. …This book delivers helpful information in a concise, organized style-bringing together diverse elements of the food industry that are all important for a new product introduction into the marketplace. …This should-have reference book for anyone involved in developing new food products working in or with the food industry. The book finishes with a sense of completeness-a well-grounded, broad perspective in the fundamentals of the new food development process in industry today. The book is well cited and supported with technical knowledge and is sprinkled with fun with the food-speak used through-out the industry.
-Journal of Product Innovation Management, Vol. 23, No. 3

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Product Details

  • Series: CRC Series in Contemporary Food Science
  • Hardcover: 448 pages
  • Publisher: CRC Press; 2 edition (July 1, 2004)
  • Language: English
  • ISBN-10: 0849316731
  • ISBN-13: 978-0849316739
  • Product Dimensions: 9.5 x 6.5 x 1 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #2,387,730 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

Format: Hardcover Verified Purchase
As a CEO of a small fish processing plant (200 employees), I found this book rather theoretic. Author has great experience but there are few examples or few applied knowledge. If your goal is to set up a system which will regularly produce new products in this book you only will find hints but no answers. This makes you think, which is good to stay in shape, but sometimes you need somebody's experience to avoid mistakes, and not rather philosophical problem setting.
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Format: Hardcover Verified Purchase
This book is a collection of many class discussions and real life examples. Would have loved to have more diagrams and road-maps for up-stream and down-stream processes.
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By Debra Bruinsma on March 4, 2014
Format: Hardcover Verified Purchase
A complete guide, textbook style, that covers everything from product development to picking a broker. Good resource if you're starting from scratch.
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