The New Internet Business Book [Paperback]

Jill H. Ellsworth (Author), Matthew V. Ellsworth (Author)

Book Description

ISBN-10: 0471141607 | ISBN-13: 978-0471141600 | Publication Date: January 31, 1996 | Edition: 2

". . . the most comprehensive look yet at how small business owners can use the Internet to their maximum advantage. If you're thinking about doing business on the Internet or even if you are already up and running, this book is a critical resource that you can't afford to be without!" —Entrepreneur magazine

Everything you need to know about doing business on the Internet is in this book. Totally revised and updated, this bestselling guide gives you clear answers to all of your Internet business questions, including:

• WHO is using the Internet?
• WHAT are businesses and organizations doing on the Internet and the World Wide Web?
• WHY are so many businesses, from one person start-ups to large corporations, getting connected to the Internet?
• WHERE can you get Internet access?
• HOW do you actually use the Internet for business?

Packed with valuable information on the recent growth and changes in the Internet, including the explosion of the World Wide Web, this resource gives you step-by-step advice for conducting all sorts of business from doing market research and obtaining competitive information, to announcing products and making sales.

Editorial Reviews

From the Publisher

This bestseller shows you what your business can do on the Net and how to do it. This edition has been extensively revised and updated to reflect the growth and change of the Net, including the emergence of the World Wide Web. It offers step-by-step advice for getting on the Internet and conducting all sorts of business--from doing market research and obtaining competitive information to announcing products and making sales. The extensive list of Internet business resources has also been updated and expanded.

From the Back Cover

". . . the most comprehensive look yet at how small business owners can use the Internet to their maximum advantage. If you're thinking about doing business on the Internet or even if you are already up and running, this book is a critical resource that you can't afford to be without!"—Entrepreneur magazine

Everything you need to know about doing business on the Internet is in this book. Totally revised and updated, this bestselling guide gives you clear answers to all of your Internet business questions, including: WHO is using the Internet? WHAT are businesses and organizations doing on the Internet and the World Wide Web? WHY are so many businesses, from one person start-ups to large corporations, getting connected to the Internet? WHERE can you get Internet access? HOW do you actually use the Internet for business?

Packed with valuable information on the recent growth and changes in the Internet, including the explosion of the World Wide Web, this resource gives you step-by-step advice for conducting all sorts of business from doing market research and obtaining competitive information, to announcing products and making sales.

See all Editorial Reviews

Product Details

• Paperback: 499 pages
• Publisher: Wiley; 2 edition (January 31, 1996)
• Language: English
• ISBN-10: 0471141607
• ISBN-13: 978-0471141600
• Product Dimensions: 9.2 x 7.4 x 1.3 inches
• Shipping Weight: 2 pounds
• Average Customer Review: 3.6 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #6,736,087 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

1.0 out of 5 stars The New Internet Business Book, April 2, 2000

By A Customer

This review is from: The New Internet Business Book (Paperback)

If you are reading this and it is the year 2000, save your money, well outdated material, unless you want to have your business 10 years behind in time. If you are really serious about E-business you aren't going to get the information that you are looking for here. Hire a Consultant look professional, or be the total opposite and follow the advise from this book.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Wow! This book is marvelous... intellectual., August 21, 1999

By A Customer

This review is from: The New Internet Business Book (Paperback)

This is one of those books. Conceptually rigorous, and full of important information. I appreciate the intellectual approach... a real relief from the mindless "make money now" chatter. Being a seminal book, it is a bit older than other books, but I still found it totally useful and helpful. No lightweight drivel here.

5.0 out of 5 stars Solid, April 6, 2002

By A Customer

This review is from: The New Internet Business Book (Paperback)

Solid book. Now old, but classic. As with all business and the net books, watch your pulications dates. This one still holds up in the theoretical sections, but of course, is not current for technology, but smart readers could intuit this from pub dates. A classic, first-of-its-kind book. Solid, solid book.