New Lanchester Strategy: Sales and Marketing Strategy for the Strong, Vol. 3 [Paperback]

Yano Shinici (Author)

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Book Description

Publication Date: August 1996

Third volume of Shinichi's manga (comic) style book on marketing strategy for the well established or market leading company

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Third volume of Shinichi's manga (comic) style book on marketing strategy for the well established or market leading company

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This item: New Lanchester Strategy: Sales and Marketing Strategy for the Strong, Vol. 3 by Yano Shinici Paperback $17.95

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New Lanchester Strategy: Sales and Marketing Strategy for the Weak by Shinichi Yano Paperback $17.95

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New Lanchester Strategy Volume 1 by Shinichi Yano Paperback $17.95

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Editorial Reviews

From Scientific American

This book provides an insight into the Japanese concept of doing business - it isn't business it's WAR!

From The New Yorker

The New Lanchester Strategy series provides readers with a unique insight the Japanese adaptation of Western strategic techniques for business management. This third volume will be invaluable to both students of international business and managers in Western economies who are competing with Japanese companies.

See all Editorial Reviews

Product Details

Paperback: 178 pages
Publisher: Lanchester Press, Inc; 1 edition (August 1996)
Language: English
ISBN-10: 1573210056
ISBN-13: 978-1573210058
Product Dimensions: 7.9 x 5.3 x 0.5 inches
Shipping Weight: 3.2 ounces (View shipping rates and policies)
Amazon Best Sellers Rank: #447,132 in Books (See Top 100 in Books)

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Inside This Book (learn more)

First Sentence:
HOW DID IT GO, MURAKAMI? Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
remote battles, weaker rival, indirect sales, local battle

New!
Concordance | Text Stats

Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

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