New Lanchester Strategy: Sales and Marketing Strategy for the Weak [Paperback]

Shinichi Yano (Author)

Book Description

Publication Date: August 1996 | Series: New Lanchester Strategy (Book 2)

The second volume of Shinichi Yano's pioneering New Lanchester Strategy gives detailed applications of the Lanchester strategy for small companies, strategy and tactics for market entry and new product introduction. Chapters include: product differentiation, local battles, single combat, close combat, the principle of concentration and diversionary tactics.

Editorial Reviews

From Scientific American

The Lanchester strategy enables small to medium size businesses visualize the dynamics of the market place, and allocate scarce resources from a strategic viewpoint. The Lanchester strategy uniquely explains the use of product and service differentiation and the pursuit of market success

Review

Uncover the New Lanchester Strategy - a marketing technique for the Info Age - in this must-read for the every serious salesperson, engineer or marketing manager. This translation from the Japanese original reveals much about how to win at business-is-war in the 21st century, and how the Japanese are going to do it. -- Dr. Ted Lewis Ph.D. Binary Critic, Computer magazine

Product Details

• Paperback: 173 pages
• Publisher: Lanchester Press, Inc (August 1996)
• Language: English
• ISBN-10: 1573210048
• ISBN-13: 978-1573210041
• Product Dimensions: 7.9 x 5.3 x 0.4 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #953,031 in Books (See Top 100 in Books)