Qty:1
  • List Price: $17.95
  • Save: $3.20 (18%)
FREE Shipping on orders over $35.
Only 8 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
New Lanchester Strategy: ... has been added to your Cart
+ $3.99 shipping
Used: Very Good | Details
Sold by rrbooksca
Condition: Used: Very Good
Comment: VG Nice copy with light cover wear. Pages clean with tight binding. _all items ship same or next day and are packaged well
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

New Lanchester Strategy: Sales and Marketing Strategy for the Weak Paperback – August, 1996


See all formats and editions Hide other formats and editions
Amazon Price New from Used from
Paperback
"Please retry"
$14.75
$14.75 $7.35

Best Books of the Month
See the Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.
$14.75 FREE Shipping on orders over $35. Only 8 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.


Frequently Bought Together

New Lanchester Strategy: Sales and Marketing Strategy for the Weak + New Lanchester Strategy: Sales and Marketing Strategy for the Strong, Vol. 3 + New Lanchester Strategy Volume 1
Price for all three: $47.94

Buy the selected items together
NO_CONTENT_IN_FEATURE

Hero Quick Promo
Today Only: Up to 80% Off Books from Best-Selling Series on Kindle
Discover a new series or continue reading your favorite. Learn more

Product Details

  • Series: New Lanchester Strategy (Book 2)
  • Paperback: 173 pages
  • Publisher: Lanchester Press, Inc; Cmc edition (August 1996)
  • Language: English
  • ISBN-10: 1573210048
  • ISBN-13: 978-1573210041
  • Product Dimensions: 0.8 x 6.2 x 8.5 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #828,790 in Books (See Top 100 in Books)

Editorial Reviews

From Scientific American

The Lanchester strategy enables small to medium size businesses visualize the dynamics of the market place, and allocate scarce resources from a strategic viewpoint. The Lanchester strategy uniquely explains the use of product and service differentiation and the pursuit of market success

Review

Uncover the New Lanchester Strategy - a marketing technique for the Info Age - in this must-read for the every serious salesperson, engineer or marketing manager. This translation from the Japanese original reveals much about how to win at business-is-war in the 21st century, and how the Japanese are going to do it. -- Dr. Ted Lewis Ph.D. Binary Critic, Computer magazine

Customer Reviews

4.0 out of 5 stars
5 star
0%
4 star
100%
3 star
0%
2 star
0%
1 star
0%
See the customer review
Share your thoughts with other customers

Most Helpful Customer Reviews

Format: Paperback Verified Purchase
It's a set, 3 volumes
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

More About the Author

Discover books, learn about writers, read author blogs, and more.

What Other Items Do Customers Buy After Viewing This Item?

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
New Lanchester Strategy: Sales and Marketing Strategy for the Weak
This item: New Lanchester Strategy: Sales and Marketing Strategy for the Weak
Price: $17.95 $14.75
Ships from and sold by Amazon.com