The first volume of Yano's pioneering New Lanchester Strategy describes the derivation of Lanchester's equations of combat with applications to sales and marketing strategy. Chapters include basic Lanchester strategy, Lanchester's Laws No. 1 and No. 2, market share patterns, principle of one-point concentration, strategy and tactics. Translated from Japanese, it is the first work on this subject to appear in the English language. Over 90,000 copies sold in Japan. Designed in Japanese Manga (comic book) style with detailed chapter summaries.
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From Scientific American
Although there are many theories on strategic management, only a few are appreciated by businessmen. The New Lanchester Strategy illustrates one such practical theory. It is a bible for businessmen.
From The New Yorker
The Japanese economic miracle is based on successfully acquiring and applying knowledge. Not coincidentally, Japanese people have figured out that Manga can be used to learn as well as entertain. Courtesy of Japan and this new translation, we can now learn about the Lanchester Strategy. Be Smart! Read Manga! Read This Book!
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2 of 2 people found the following review helpful:
2.0 out of 5 stars
Interesting -- but buy it used,
This review is from: New Lanchester Strategy Volume 1 (Paperback)
The Lanchester Strategy graphic series of books are interesting but lack depth. The books' focus is really on Sales. Forget Marketing -- you won't find it here. Also, old-school Japanese graphic novel approach weakens the message. There is little meat; however, it offers some relatively useful high-level information.Seasoned sales managers should ignore this -- but if you are new to the game, go ahead and buy them -- used.
1 of 2 people found the following review helpful:
2.0 out of 5 stars
the comic book,
By A Customer
This review is from: New Lanchester Strategy Volume 1 (Paperback)
i found this book to be less than good. It was vague and unsubstantial, having little basis or factual backup for its forthputs and explinations. It was not really what i had expected but well laid out, and with a many decent pictures.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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offensive quantity, initial numerical strength, offensive target, weapon efficiency, cumulative factor, strategic strength Key Phrases - Capitalized Phrases (CAPs): (learn more)
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offensive quantity, initial numerical strength, offensive target, weapon efficiency, cumulative factor, strategic strength Key Phrases - Capitalized Phrases (CAPs): (learn more)
Maximum Target New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
4
books
cite this book:
- Business Darwinism Evolve or Dissolve: Adaptive Strategies for the Information Age by Eric A. Marks on page 79
- Constructing Blueprints for Enterprise IT Architectures by Bernard H. Boar in Front Matter
- Microsoft Rising: ...and other tales of Silicon Valley (Perspectives) by Ted G. Lewis on page 238
- Dreamland Japan: Writings on Modern Manga by Frederik L. Schodt on page 314
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