New Marketing Manifesto Hb [Hardcover]

John Grant (Author)

Book Description

Publication Date: June 24, 1999

To succeed in the new world, people need to follow new rules. This book sets out the 12 new rules of marketing for anyone aiming to build tomorrow's successful company and brands. Some of the rules include tapping basic human needs, building communities of interest and using strategic creativity.

Editorial Reviews

Review

Anders Dahlvig, CEO, IKEA Retail Europe John Grant is one of the sharpest and most creative minds I have come across in my encounters with the advertising business. His insight and clarity makes this book compelling reading for every executive involved in marketing. Nick Hahn, Director, New Brands & Strategic Marketing, Coca-Cola John has a stunning mind and inspired insights into how to grow a business. His ideas about communication as a way to drive volume reflect the new economy. Tim Parker, Chief Executive, C&J Clark Ltd This book is full of original thinking which well anticipates the future. --This text refers to an out of print or unavailable edition of this title.

About the Author

John is an advisor and consultant to many companies. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Hardcover: 256 pages
• Publisher: Orion Business (June 24, 1999)
• Language: English
• ISBN-10: 0752821067
• ISBN-13: 978-0752821061
• Product Dimensions: 9.8 x 7.7 x 1.1 inches
• Shipping Weight: 2.3 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #746,499 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

0 of 4 people found the following review helpful:

4.0 out of 5 stars New Marketing Manifesto- Branding Excellence, June 19, 2003

By 

Dr M Lightowler (Basel Switzerland) - See all my reviews

This review is from: New Marketing Manifesto Hb (Hardcover)

In short this is a really refreshing read. It explains the new trends in emerging 21st centuary brand. Cetral to the theme is the customer centricity of brand building.