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0 of 4 people found the following review helpful:
4.0 out of 5 stars
New Marketing Manifesto- Branding Excellence,
By Dr M Lightowler (Basel Switzerland) - See all my reviews
This review is from: New Marketing Manifesto Hb (Hardcover)
In short this is a really refreshing read. It explains the new trends in emerging 21st centuary brand. Cetral to the theme is the customer centricity of brand building.
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New Marketing Manifesto Hb by John Grant (Hardcover - June 24, 1999)
Used & New from: $0.39
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