The New Maximarketing [Paperback]

Stan Rapp (Author), Thomas L. Collins (Author)

Book Description

Publication Date: May 1999

This updated guide shows marketers and advertisers in manufacturing, service firms, retailing and direct marketing how to examine and maximize every step in the marketing process, to reach customers directly, and seize competitive advantage.

Editorial Reviews

From the Back Cover

Now, for the first time in paperback, share the secrets of the hottest individualized marketing gurus in this brilliant showcase of new ideas, state-of-the-art thinking, hot tips, and expert insights. Completely updated edition of the great marketing classic; Fresh new ideas for database-driven marketing success; "Relationship marketing" tools that multiply sales and profits; Behind-the-lines case histories that show what the shift to interactive marketing can mean to your company; Total communications across the full spectrum of marketing disciplines, streaight from the leading-edge thinkers in direct relationship marketing.

Product Details

• Paperback: 256 pages
• Publisher: Mcgraw-Hill (May 1999)
• Language: English
• ISBN-10: 0071342516
• ISBN-13: 978-0071342513
• Product Dimensions: 8.7 x 5.8 x 1 inches
• Shipping Weight: 15.2 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,845,184 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 4 people found the following review helpful:

5.0 out of 5 stars A must-read, May 17, 2004

By 

Tibor Farkas (Budapest, Hungary) - See all my reviews

This review is from: The New Maximarketing (Hardcover)

I can't believe I am the first to review this book! This is my marketing Bible. I teach and train and this book prooved to be the best source. Great examples and clear structure. Much more then the usual marketing bla-bla, and the "changing the world" soon-forgotten prophecies.