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New New Media [Paperback]

by Paul Levinson
3.4 out of 5 stars  See all reviews (10 customer reviews)

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Book Description

September 5, 2009 0205673309 978-0205673308 1

YouTube, blogging, Wikipedia, Twitter, Facebook, Second Life and other “new new media” are transforming just about every aspect of our culture from the way we elect Presidents to how we watch television.  New New Media details the benefits, opportunities, and dangers of these transformations.

Editorial Reviews


"Paul Levinson takes you on a  tour of media innovations that are transforming our world. He's not just a scholar, he's an explorer. New New Media is an indispensable guide."
--Joan Walsh, Editor-in-Chief of

"Paul Levinson provides an invaluable and encyclopaedic guide to the newest of new media invented so far." --Jeff Jarvis, BuzzMachine

"Insightful and comprehensive. The overviews are great for people who want to quickly get up-to-speed or Web addicts who want to branch out, and the anecdotes and history will delight old-timers." --Mignon Fogarty, Grammar Girl podcast

"New New Media is definitely a fine choice for media enthusiasts, students, professionals..." --Bradley E. Wiggins, Journal of Communications Media Studies

"Levinson's book was provocative for myself and my students and served as an excellent starting point for many class discussions." --Antony Sovak, Build Soil blog

About the Author

Paul Levinson is Professor of Communication & Media Studies at Fordham University in New York City. Professor Levinson appears on "The O'Reilly Factor" (Fox News), "The CBS Evening News,"  "NewsHour with Jim Lehrer" (PBS),  "Nightline" (ABC), NPR, and numerous national and international TV and radio programs. He reviews the best of television in his blog, comments on politics and media on Mediaite, and was listed in The Chronicle of Higher Education's "Top 10  Academic Twitterers" in 2009.  Paul Levinson's eight nonfiction books, including  The Soft Edge (1997), Digital  McLuhan (1999),  Realspace (2003), and Cellphone (2004), have been the subject of major articles in the New York Times, Wired, the Christian Science Monitor, and have been translated into twelve languages.  His science fiction novels include The Silk Code (1999, winner of the Locus Award for Best First Novel), Borrowed Tides (2001), The Consciousness Plague (2002), The Pixel Eye (2003), and The Plot To Save Socrates (2006).  His short stories have been nominated for Nebula, Hugo, Edgar, and Sturgeon Awards.

Product Details

  • Paperback: 240 pages
  • Publisher: Pearson; 1 edition (September 5, 2009)
  • Language: English
  • ISBN-10: 0205673309
  • ISBN-13: 978-0205673308
  • Product Dimensions: 8.9 x 5.9 x 0.5 inches
  • Shipping Weight: 9.6 ounces
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #827,822 in Books (See Top 100 in Books)

More About the Author

My novel The Silk Code won the Locus Award for Best First Nove1 of 1999, and was published as an "author's cut" Kindle edition in 2012. My other science fiction and mystery novels include Borrowed Tides (2001), The Consciousness Plague (2002, 2013), The Pixel Eye (2003, 2014), The Plot To Save Socrates (2006; author's cut Kindle 2012; Entertainment Weekly called it "challenging fun"), and Unburning Alexandria (2013). My short stories have been nominated for Nebula, Hugo, Edgar, and Sturgeon Awards. Nine nonfiction books, including The Soft Edge (1997), Digital McLuhan (1999), Realspace (2003), Cellphone (2004), and New New Media (2009, 2nd edition 2012) have been the subject of major articles in the New York Times, Wired, the Christian Science Monitor, and have been translated into Chinese, Japanese, Polish, and eight other languages. I appear from time to time on MSNBC, Fox News ("The O'Reilly Factor"), The History Channel, The Discovery Channel, National Geographic, NPR, BBC Radio and other TV and radio programs - I like talking just as much as writing. I'm also a songwriter, and have been in several bands over the years - one had two records out on Atlantic Records in 1960s. My 1972 album Twice Upon a Rhyme (on HappySad Records) was re-issued on CD by Beatball/Big Pink Records in 2009, and on re-pressed vinyl by Whiplash/Sound of Salvation Records in 2010. I was listed in The Chronicle of Higher Education's "Top 10 Academic Twitterers" in 2009, and review the best of television on my Infinitte blog and on Starpulse. Last but not least: I have a PhD in Media Theory from New York University and am Professor of Communication & Media Studies at Fordham University in New York City.

Customer Reviews

Most Helpful Customer Reviews
9 of 10 people found the following review helpful
As an experienced media ecologist and communication scholar, Paul Levinson brings to his new work, New New Media, a keen insight into the effects of computer-based communication forms. Levinson documents his encounters with various contemporary forms including blogging, wikis, podcasts and social sites like Facebook and MySpace. Along with a multitude of examples from actual web experience, Levinson compares and contrasts the "new new" media with traditional media and suggests how widespread adoption of these new forms will affect existing social institutions and attitudes.

Levinson sets the phenomenon of blogging in both an historical and a media ecological context. To properly understand what is happening on the web today, it is necessary to understand the way differing media have influenced information transmittal over human history. Thus the nature of blogging is comprehensible if we understand the pluses and minuses of oral, print and mass media communication and the impact the various stages of communication development have had on social mores and cultural and political movements.

Levinson distinguishes the "new new" media from previous forms (including the "old" new media) by the relative ease of entry for non-professional content producers and the absence of gatekeepers. Anyone with a keyboard, a monitor and a web connection can become a movie mogul, a music megastar, a political pundit, an investigative journalist or a widely-read novelist. If Levinson is right, the various internet based media are dramatically altering our notions of professionalism, consumerism, artistry and performance.

Expertly conversant on the mechanics of blogging, Levinson presents not just a scholarly survey, but also a how-to for aspiring bloggers.
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8 of 10 people found the following review helpful
3.0 out of 5 stars Unamazing. A tour for the uninitiated January 1, 2010
Format:Paperback|Verified Purchase
This book seems perfect for anyone who hasn't used the internet. After reading through this book, I had to look up the author. I feel hesitant bashing it, because he seems like a nice guy. However, "New New Media" feels like a forced book report about today's internet.

For example, the blogging section talks about how blogs are important today. If this is a surprise to you, then Levinson's 30 pages of generalized explanation is going to be spectacular.

From an "internet guy's" perspective, I just don't get the *point* of this book. Essentially, social media is really important and WAY different than how we used to do things. If you're okay knowing this, don't buy this book. If you don't know what the term "social media" means, read "New New Media" to catch up to 2010.

Or you can be forced to buy it for class. In this case, go used.
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4 of 5 people found the following review helpful
Paul Levinson is a foremost authority on media and communications, and his most recent book, New New Media, contributes significantly to that reputation. New New Media is a comprehensive introduction and users' guide to what is known as "web 2.0," the multiple forms of electronic interaction that did not exist in our culture only a few years ago. Levinson explores how these technologies are supplanting our attention and engagement, and therefore transforming our society.
This is the missing textbook to the course that everyone is taking. In it Levinson not only enumerates the various classes of new new media and their relationships with older forms, such as newspaper to blog or television to YouTube, he also, through means of germane examples from the contemporary political and social sphere, illustrates the good, the bad, and the ugly of each of these new forms, making it an excellent primer for thoughtful engagement with the unfolding culture.
Levinson's intellectual pedigree makes him ideally suited to render opinion on the range of new communication platforms like Wikipedia, MySpace, Second Life, and Twitter. His expertise as a scholar of media captures the essence of this new new milieu. Similar to McLuhan in the sixties, Levinson aims his (digital) camera at the present moment to quadrangulate the future not from the past, but from the present. New New Media demarcates a whole new class of communication media, which transform both time and space:
"Here in our 21st century, all new new media are both space-binding and time-binding, due to the speed (across space) and retrievability (across time) of any information conveyed on the Web.
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3.0 out of 5 stars Class Text January 18, 2013
Format:Paperback|Verified Purchase
This book came quickly and was good for the class applications. Interesting facts about new social media platforms and uses.
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In an era of open resources Mr. Levinson's book in its second edition is way too expensive as a hard copy text and no Kindle edition appears to be available.

This is why we instructors are dumping the use of such extortionist resources in our classes and backfilling electronically.

John Freed
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