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New-Media Survival Guide: For Journalists and Other Print-Era Refugees Paperback – February 15, 2012

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Editorial Reviews

About the Author

An editorial consultant based in Los Angeles, John Bethune helps both individuals and companies adapt successfully to the world of online and social media. In more than two decades as a trade journalist, he witnessed first-hand the transition from analog to digital technologies. As editorial director for business-to-business magazine publisher Canon Communications, he cofounded in 1996 the leading destination website for the health-care technology industry, Medical Device Link. In his later role as the company’s vice president for content and data, he oversaw development of its data products group. After leaving Canon in 2009, he established his blog, B2B Memes, where he writes about new-media trends and how they are changing business-to-business media.
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Product Details

  • Paperback: 132 pages
  • Publisher: CreateSpace Independent Publishing Platform (February 15, 2012)
  • Language: English
  • ISBN-10: 1469932334
  • ISBN-13: 978-1469932330
  • Product Dimensions: 5 x 0.3 x 8 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,978,517 in Books (See Top 100 in Books)

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By Carlene MacGregor on January 24, 2013
Format: Kindle Edition Verified Purchase
As an older student returning to college, I wanted to get fully updated on the current technology. This book made for quick, easy reading and was helpful with the number of references it provided which could be used to further investigation.
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By Louise Spector on August 15, 2014
Format: Paperback Verified Purchase
But you gotta be somewhat knowledgeable before you can tackle this great book. If you think you need to read it, then you certainly do need to read it.

Fuz Spcetor
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New-Media Survival Guide: For Journalists  and Other Print-Era Refugees
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