Customer Reviews

New Models for Growth and Profitability: Thoughts on Annual Reports, and How Corporate Culture Feeds the Document

5 star:		(2)
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1 star:		(2)

 

 

This was a promotional piece for Stora Enso paper. I'm a graphic artist so I have billions of these things laying around - I suppose the reps at shows I attended were more than happy to dump them as these little buggers are heavy. There are no words save the end credits and exactly four, one-sided pages with little quippy questions regarding annual reports.

On the art end - if you've fooled yourself into thinking there's more to post mod commercial art than there really is - you will find this book delightful. I can only wish for the day my artistic clout will land me a job as simple and quick to pull off as this one.

For those who appreciate a serious exertion by the artist and/or are seeking materials within the paper company promotional books arena, I would recommend looking for Potlatch Design Series - American Design Century.

I ordered this book thinking I was going to actually get some quality information concerning annual reports. Cahan & Associates are well-known for producing quality annual reports and I had assumed that this book would be a worthwhile read. Instead of being a read of any sort, it's a bit of visual fluff; a miniature format book filled with a lot of silly pictures and a word or two here and there.
544 pages of self-indulgence by Stora Enso paper company designed by Cahan & Associates. Just a sales tool for Stora Enso's coated paper stock.

I found the book to be amazing from a design perspective and enjoy having it on my coffee table for all to see.

I've had this book for years and I still notice new images and details. In fact, every time I pick up this book I have a new experience with it. It's great as a flip book and its great to slowly go through and look at images. You can have a linear experience with it if that is what you want or you can just drop in anywhere which is what I tend to do. The small size of the pages combined with the formidable thickness of the book make a little unwieldy, which forces a kind of active involvement with it. I tend to like art that shows more than it tells and this book fits that description.