Customer Reviews

The New Organizational Wealth: Managing and Measuring Knowledge-Based Assets

5 star:		(4)
4 star:		(6)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

There is a thirst for understanding how to manage the "new" companies that are knowledge based rather than founded on product manufacturing. Here is a book to help with that quest. Sveiby explains that, as an example, the public was willing to pay, in 1995, an average price of $70 for Microsoft when their book value was about $7. In other words, the shareholders saw about $9 of additional value for every $1 of tangible assets on Microsoft's books. There is no entry on Microsoft's balance sheet for that $9, and it represents a major trend in our "post industrial" economy. How do we manage such an illusive asset? Sveiby steps us through (1) understanding the era of knowledge Organizations, (2) managing intangible assets, and (3) measuring intangible assets. There are practical examples of measuring systems, how to organize a company to maintain and transfer knowledge, and keys to developing professional competence. Sveiby defines, for the purpose of this book, knowledge as "a capacity to act." "One's capacity to act is created continuously by a process-of-knowing. In other words, it is contextual. Knowledge cannot be separated from its context. The notion also implies teleological purpose. I believe that the human process-of-knowing is designed by nature to help us survive in an often hostile environment." I learned about the professional's three life cycles - the super star, the statesman, and the normal professional. I learned about the classic problem of organic growth in our knowledge organizations. And I re-learned that "it takes time, experience, and mental effort to turn information into useful knowledge. And since recipients cannot know until afterward whether it was worth spending that time, information that turns out to be worthless is really worth less than nothing." For those trying to understand the new business model, this book is well worth the time and effort. It will help you move your company into the modern age.

Ever wonder why the market value of a company is so much higher than the "book value" of a company? Sveiby tells us it is the intangible assets of a company that make up the difference. In The New Organizational Wealth Sveiby focuses particularly on knowledge organizations for whom the intangible assets are particularly crucial. He describes the three categories of intangible assets (employee competence, internal structure and external structure) and, with examples from the real world, recommends strategies to maximize these assets through recruiting, management, organizational structure and thoughtful customer selection. The final section of the book provides concrete nonfinancial measurements we can each use to monitor these important intangible assets. The New Organizational Wealth is a terrific book and a superb reference for the measurement of intangible assets!

To this day, Sveiby's "New Organizational Wealth" stands apart in that the book remains one of the few to make a serious attempt to place the benefits of the somewhat nebulous concept of the knowledge economy on a sound economic and business foundation. (Paul Strassman takes a similar approach, but more towards the macroeconomic level, in his articles in Knowledge Management magazine.)

Readers of the "New Organizational Wealth" will likely want to visit Sveiby's web site to get access to some of the tools he has since developed to help implement systems to measure and improve upon a company's intangible assets.

Book Review - Joe Pulichino, Doctoral Student, Pepperdine University; President, Athena Learning Group

The New Organization Wealth - Managing and Measuring Knowledge-Based Assets is quite a practical book for managers seeking to get theirs arms around those intangible corporate assets that cannot be easily measured. It's also valuable for those in the fields of knowledge management and corporate education who are wrestling with ways to facilitate the development and productivity of their organization's human competencies.

Although Sveiby's argument that intangible assets can account for the difference between a company's market capitalization and its net book value may not seem so persuasive since the dot.com collapse, his categorization of those assets as "employee competence", "internal structure", and "external structure" is useful as a way of thinking about the character and value of knowledge in an organization. Much more so than the vague catch-all asset of "good-will", knowledge, though also intangible, is an asset that can be created, managed, and measured, and can serve as the focal point for developing a strategic business model. Sveiby demonstrates this through a wide range of case studies.

Especially useful is his "radical notion" that "information is meaningless and of low value". When we consider how much money and human resources are expended on technologies that collect, store, and retrieve information, this will be an uncomfortable notion for many. However, Sveiby, supported by Michael Polanyi's theory of tacit knowledge (The Tacit Dimension, 1967), makes clear that information does play a role in knowledge creation and transfer. As a means of broadcasting articulated knowledge, information provides raw material, the stuff out of which people create knowledge through their interaction with it and with each other. Knowledge thus created is called competency by Sveiby and is defined as the "capacity to act".

Sveiby then introduces the subject of managing intangible assets by making useful distinctions between the roles of professionals and mangers in the "knowledge organization". He discusses how their competencies are best managed and transferred so that the flow of knowledge through the organization (its internal structure) leads to greater efficiency and effectiveness in managing the flow of knowledge in customer and supplier relationships (its external structure). His model leaves business managers with a choice between a knowledge-focused strategy, which "earns increasing returns primarily from intangible assets", and an information-focused strategy, which "earns increasing returns from adapting to information technology".

To account for it all, Sveiby lays out a non-financial system for measuring intangible assets. While providing some thoughtful perspectives on how one might do this, it is not clear that in the end these forms of measurement have the same utility and precision that financial measurements do. It is fair to say, however, that these types of measures, which include surveys, indices, ratios, and rates of changes, do offer indicators that can help to monitor actions that will develop, maintain, and grow these assets.

In the final paragraph of the book, Sveiby admits, "I do not believe that the information in a book such as this can really change anything", and in saying so remains true to his thesis: "The only valuable knowledge is that which equips us for action and that kind of knowledge is learned the hard way - by doing." He invites his readers to experiment with the information in his book and by doing so turn it into knowledge. The practicality of The New Organization Wealth - Managing and Measuring Knowledge-Based Assets is therefore dependent on what the reader does with the information it contains.

Karl Sveiby does an excellent job of breaking down the measurement of intangible assets into 3 manageable categories, employee competence, internal structure, and external structure.

One of the best aspects of Sveiby's writing is his summaries and advice for managers at the end of each chapter. This provides succinct advice on how a manager should operate in a knowledge environment and continue to be successful. Sveiby does a nice job of pointing out the differences between traditional "old school" models of management and organizations versus todays knowledge organizations.

Sveiby's action plan for implementing and measuring a knowledge-focused strategy at the end of the text in table format could prove to be one the best tools in measuring a knowledge initiative.

This was probably the first book on knowledge management that really paid any attention to the bottom line, or what km can do for it. While the concepts might be abstract without a brief primer on organization development the overall message is not beyond the reach of the average reader. I will say that it may be time for an update as the author was seemingly taken with "boom" economics and used said examples to emphasise his points. What is clear is that while his examples are powerful in the context of the time frame in which they were written they can still be applied to the economic environment now faced by many organizations. Overall I would recommend this book to someone looking to familiarize themselves with some of the underpinnings of KM or in the earliest stages of the development of a km practice.

My Name is Charles Cunha.

Currently, I am doctoral student in an educational technology program at Pepperdine University, Culver City, CA

I have written a review on this book since it relates to my areas of studies.

Presently many companies are trying to determine their organizational wealth. Most companies try to measure their organizational wealth only based on visible quantitative and qualitative assets. Regardless of what method is used or what organizational effectiveness model is utilized to determine organizational wealth, the fact remains that only visible assets are used. This of course results in many organizations to question their method or approach to determine their organizational wealth. Moreover, the problem is perpetuated when organizations benchmark each other using similar methods of limited as well as restrictive quantitative and qualitative visible assets to determine their organizational wealth. Therefore, organizational management squabbles that the millions spent to determine their organizational wealth was a wasted effort because only visible assets were measured. Hence the questions remains, is there a better method to determine organizational wealth? The New Organizational Wealth written by Karl Erik Sveiby provides realistic tools and methods for organizations to determine and manage a knowledge organization. Moreover, this book presents an overview for organizations to measure their worth using intangible assets. This book clearly explains that by using intangible assets to determine organizational wealth based on employee's talents and strengths, customer support and partnership, as well as supplier's reliability and integrity make intangible assets the most value to the company. Overall, this book has several case studies that show when an organization measures intangible assets result is long-term success.

Karl-Erik Sveiby is one of the foremost thinkers working in the field of intellectual capital. His hands-on experience in working with intangible asset creation lends insight and practical application to a profound new way of thinking about value. Anyone who is ready to welcome a new way of thinking about value and corporate performance measures will benefit greatly from reading this book. Verna Allee, author The Knowledge Evolution

Knowledge Focus Managers in some of the fastest growing and most proftable businesses focus on knowledge, see theie business from a knowledge perspective, and act as if there intangible assets are real. (p x) So many companies have intangibles exceeding the value of their tangible assets, eg Telstra 90% intangible. This can be tracked by the share price v book value. But what of the businesses that do not have a share price eg private businesses, public sector organisations etc. Intangible Assets Sveiby identifies three major classes of intangible assets:Employee competence, Internal structures, whereby competence may be transferred from employee to employee, and External structure, including goodwill, relationships with customers. Sveiby considers the management of the intangible assets critical in managing the business, where the intangible assets are significant. He suggests using indicators of movement over time, rather than absolute values of the intangibles. Suggested indicators are classified into three types:I ndicators of growth/renewal;Indicators of efficiency;Indicators of stability. Measurement of employee performance is split between the professionals (eg doctors, engineers, accountants), and the support staff. There is a continual blurring of this distinction. The real difference is the professionals are revenue generators, and the support staff are not. But the support staff do contribute significantly to the creation of value in the business through their impact on internal and external structures. Suggested indicators are provided for each type of intangible and for each indicator. To many to list. Read it and see. A few to tease you with: %big customers,age structure, devoted customer ratio, frequency of repeat orders) The arguments Sveiby uses are based on his observations, and logic that makes his conclusions all the more powerful.

Business is business, they say, but the knowledge management business is something else entirely. Author Karl Erik Sveiby earned his doctorate with a thesis that draws an interesting distinction between information and knowledge. This book owes a great deal to the research in that thesis, although some of the subtleties were probably lost in the translation after it was presented at Stockholm University. Dr. Sveiby offers managers a plausible structure for stratifying their employees. He provides a solid rationale to justify rationing resources and information. We [...] recommend this book to knowledge managers. Professionals who feel they are not receiving adequate support, information, or compensation from managers also will find succor in these theories.