New Ornamental Type: Decorative Lettering in the Digital Age [Hardcover]

Steven Heller (Author), Gail Anderson (Author)

Book Description

Publication Date: May 1, 2010

Words becoming pictures: a rich typographical resource of images and inspiration for designers.

Expressive lettering and illustrated words: here is a kaleidoscope of highly animated text and type from a broad spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair, electricity, and monuments are just a few of the creative allusions for the dramatic and intricate examples inspired by nature, history, and just about anything that is visually provocative.

Beginning with an historical overview of ornamental type and how it has evolved through the major creative periods from the beginning of the twentieth century to the present, the book includes hundreds of contemporary examples from around the world, organized into three sections: History Lesson, Au Naturel, and Eclectic. Each includes a brief essay introducing the background, influences, and outstanding aspects of the graphic work so beautifully displayed.

New Ornamental Type is an essential reference for practitioners and students, and for anyone who appreciates the sheer delight of type as illustration. 272 color and 88 black-and-white illustrations

Editorial Reviews

About the Author

Steven Heller is co-chair of the MFA Design: Designer as Author+Entrepreneur program at New York's School of Visual Arts. He is the author, editor and co-editor of more than one hundred books on design and popular culture.

Gail Anderson is a designer, educator, and writer. She teaches in the MFA and undergraduate programs at the School of Visual Arts, New York, and has written for blogs and magazines, including Imprint and Uppercase. She is the former creative director of design at SpotCo, New York, and the former senior art director at Rolling Stone magazine.

Product Details

• Hardcover: 192 pages
• Publisher: Thames & Hudson (May 1, 2010)
• Language: English
• ISBN-10: 0500515026
• ISBN-13: 978-0500515020
• Product Dimensions: 0.9 x 10.3 x 10.2 inches
• Shipping Weight: 2.9 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #215,491 in Books (See Top 100 in Books)
  • #96 in Books > Arts & Photography > Graphic Design > Typography

More About the Author

Steven Heller, author and editor of over 130 books on graphic design, satiric art and popular culture, is the co-founder and co-chair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also co-founder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film and MPS Branding programs. Although he does not hold an undergraduate or graduate degree he has devoted much of his career to fostering design education venues, opportunities and environments.

On the editorial side, for over 40 years he has been an art director for various underground and mainstream periodicals. For 33 years he was an art director at the New York Times (28 of them as senior art director New York Times Book Review). He currently writes the "Visuals" column for the Book Review and "Graphic Content" for the T-Style/The Moment blog (http://tmagazine.blogs.nytimes.com/author/steven-heller/). He is editor of AIGA VOICE: Online Journal of Design, a contributing editor to Print, EYE, and Baseline, and a frequent contributor to Metropolis and ID magazines. He contributes regularly to Design Observer and writes the DAILY HELLER blog for Print Magazine (http://blog.printmag.com/dailyheller/). His 135 books include "Design Literacy, " "Paul Rand," "Graphic Style" (with Seymour Chwast), "Stylepedia" (with Louise Fili), "The Design Entrepreneur" and "Design School Confidential" (both with Lita Talarico), "Iron Fists: Branding the Twentieth Century Totalitarian State", and the most recent, "Born Modern: The Life and Design of Alvin Lustig."

He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. His website is www.hellerbooks.com and his blog, The Daily Heller sponsored by Print magazine is http://imprint.printmag.com/daily-heller/

Most Helpful Customer Reviews

5.0 out of 5 stars creative typemanagement April 17, 2013

By Laura K. Anderson

Format:Hardcover|Amazon Verified Purchase

books is sectioned into different categories and is quite useful as a guide to type. This book will be in my library and won't be given away anytime soon.