The New Politics of Old Values provides the first assessment of the vital importance of values in the political process by analyzing Ronald Reagan's intuitive appeal to traditional American values including individualism, freedom, and equality of opportunity. The author was the first to go beyond money and taxes into the now hot topic of values as motivation for the decision-making of voters. He exposes the first approach to an election with a 'strategy of values' as Reagan did in 1980 through this now dominant subject during the presidency of Bill Clinton. He follows the evolution from Reagan's appeal to the underlying liberalism that characterizes the American polity using the words 'family, work, neighborhood, peace, and freedom' to Clinton's repeated emphasis on 'opportunity, community, and responsibility,' capturing how values have reshaped the political maps of the United States bringing the Democratic and Republican parties together on these mandatory issues.
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Editorial Reviews
From Library Journal
Using Reagan's presidency as a case study, White ( The Fractured Electorate ) assesses the impact of widely shared values on politics. He places the president's enormous popularity in the context of change, detailing cultural trends that have reinforced Reagan's approach. White views the values of family, work, neighborhood, and freedom as "romantic visions that voters seek to emulate in their own lives." He makes effective use of public opinion data and advertising techniques to support his thesis and considers implications of "Reaganism" for future politics. Complementing Garry Wills's Reagan's America ( LJ 2/1/87) as a critique of the president's appeal, this serves as a useful handbook to 1980s politics. Extensive bibliography and notes.Thomas A. Karel, Franklin & Marshall Coll. Lib., Lancaster, Pa.
Copyright 1988 Reed Business Information, Inc.
Copyright 1988 Reed Business Information, Inc.
About the Author
John Kenneth White is Vice President of the Center for Party Development and is Professor of Politics at the Catholic University of America.
--This text refers to an alternate
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