Industrial-Sized Deals Shop all Back to School Shop Men's Hightops Learn more nav_sap_SWP_6M_fly_beacon Fidlar $5 Off Fire TV Stick Off to College Essentials Shop Popular Services hog hog hog  Amazon Echo Starting at $99 Kindle Voyage Nintendo Digital Games Gear Up for Football Deal of the Day
New Product Development For Dummies and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $21.99
  • Save: $7.18 (33%)
FREE Shipping on orders over $35.
Only 1 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
New Product Development F... has been added to your Cart
Condition: Used: Very Good
Comment: Eligible for FREE Super Saving Shipping! Fast Amazon shipping plus a hassle free return policy mean your satisfaction is guaranteed! Tracking number provided with every order. Slight wear on edges and covers; otherwise item is in very good condition.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

New Product Development For Dummies Paperback – May 7, 2007

14 customer reviews

See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$14.81
$7.49 $0.77

Up to 50% Off Select Non-Fiction Books
Featured biographies, business books, health, mind and body are up to 50% off for a limited time. Learn more
$14.81 FREE Shipping on orders over $35. Only 1 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

New Product Development For Dummies + The McGraw-Hill 36-Hour Course Product Development (McGraw-Hill 36-Hour Courses) + Innovate Products Faster: Graphical Tools for Accelerating Product Development
Price for all three: $46.09

Buy the selected items together

Editorial Reviews

From the Back Cover

Anticipate the needs of your customers and launch your new product or service successfully

Know the insider secrets, get your products to market, and make money!

Looking to improve your product development process? This practical, behind-the-scenes guide provides the edge you need to develop and launch new products or services. No matter your size or type of business, you get tips for generating winning ideas, satisfying your customers, planning a blockbuster launch, and increasing your chances of market success.

  • Develop your NPD strategy
  • Generate ideas forproducts and services

  • Understand what your customers really want

  • Keep projects on track

  • Have effective cross-functional teams

  • Collaborate with global partners

About the Author

Robin Karol is CEO of the Product Development and Management Association (PDMA), a professional society that creates and nurtures a global community in which people and businesses learn to grow and prosper through innovation and the introduction of new products. Robin is an adjunct full professor at the University of Delaware Lerner School of Business Administration, where she teaches courses on the Management of Creativity and Innovation. Robin worked at DuPont for 23 years in various aspects of innovation and new product development, achieving the role of Director of Innovation Processes. A certified new product development professional (NPDP), she received her PhD in Biochemistry from the State University of New York at Buffalo. She has numerous publications and has presented at many conferences and workshops. The Industrial Research Institute (IRI) presented Robin with its Maurice Holland Award for the best paper in its journal Research-Technology Management in 2003.

Beebe Nelson is Co-Director of the International Association for Product Development (IAPD), a consortium of leading product developers who come together to improve their ability to execute new product development. She has organized, chaired, presented at, and facilitated conferences and workshops in product development, and has contributed chapters and articles in a number of venues. From 1998 to 2003, she was Book Review Editor of the Journal of Product Innovation Management, a publication of the PDMA. Beebe is a certified new product development professional (NPDP) and holds a doctorate in philosophy from the Harvard Graduate School of Education. Beebe has taught Philosophy at the University of Massachusetts at Boston and most recently in the College of Management at UMass-Lowell. She chairs the Advisory Council of Partners in Ending Hunger, a not-for-profit organization located in Maine.

NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Paperback: 388 pages
  • Publisher: For Dummies; 1 edition (May 7, 2007)
  • Language: English
  • ISBN-10: 0470117702
  • ISBN-13: 978-0470117705
  • Product Dimensions: 7.4 x 0.8 x 9.2 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #217,811 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By S. LaLiberte on June 28, 2007
Format: Paperback
As a former student of Beebe's, I can offer a first-hand account of her practical and useful suggestions. I have used her methodologies and seen the positive results in my own position. Whether you are new to the game or a seasoned professional, the logical organization of this book offers an easy-to-follow "how-to" of new product development and incorporates the latest thinking and methodologies for easy implementation. Students will benefit from the real-life examples, and experienced practitioners will be shown problem solving in a new light, finding that there are almost always alternate ways of viewing the same challenge with drastically different results. Regardless of your experience level, industry, or base knowledge of product development, New Product Development For Dummies (For Dummies (Business & Personal Finance))is a must-have for your business learning library, and should be revisited often for fresh ideas. Happy reading!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 8 people found the following review helpful By Elizabeth Dowell on October 21, 2011
Format: Paperback Verified Purchase
Do not purchase this book if you are an independent inventor. This book is geared towards people who work for large corporations, and I found it a terribly frustrating read as I was thinking that I was one of 'the rest of us', to whom this book is supposedly targeted. I was hoping for a great how-to read, and unfortunately took away very little useful information.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By Carlos Barragan Orbe on August 25, 2010
Format: Paperback Verified Purchase
If you're looking for an overview of the New Product Development field with tips to get you started, this is a great resource.

It's also written in an entertaining manner, so you can read quickly through it and you'll get loads of information. Great bang for your buck.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Eric Muller on August 27, 2011
Format: Paperback Verified Purchase
I am looking at changing my career and wanted to know more about new product delevopment as a possible growth potential. The first chapter alone had anough meat to not only understand where this type of career would be going but develop a fairly decent talk track for an interview. I like the book and it will meet my goals.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Verified Purchase
As a product manager of a major Czech digital product, I was looking forward to the book for advice on how to make my work structured and smarter. Yes, I indeed turned to the For Dummies series, because it is not constrained by the usual like-a-god-style of management books that have no room for saying things like they are in plain words. After a year at the role, I needed someone experienced to show me the bigger picture in a bullshit-free form.

And I am disappointed. The book is full of buzzwords, lacks examples and is mostly for Fortune 500 companies with a specific culture. I did only two dog-ears in the 300+ page book and after first couple of chapters I only flipped through the rest. I didn't get the feeling the authors had field experience nor the talent to draw lessons from case studies. Moreover, they're both from PDMA, a product management association, whose imaged greatly degraded in my eyes after reading this.

Pardon my honesty, but I believe that you like me have little time to tolerate lousy products.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Verified Purchase
About two years ago I took a position in Product Management and this book was very helpful to me. I bought a few other books in this field, but this was by FAR the most helpful to me. There was a ton of applicable information that was very helpful to me. I would highly recommend this not just for new people but for anyone in product management as I am sure they will pick up some new ideas.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Verified Purchase
Stupid title - useful content. I'm a Marketing professor and I'm using this for my summer New Product Development class. Not all the chapters, but several are key and well done. And it's a super cheap book for students, much less than traditional text books.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
New Product Development For Dummies
This item: New Product Development For Dummies
Price: $14.81
Ships from and sold by Amazon.com

Want to discover more products? Check out these pages to see more: a new product, product testing