Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
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Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
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Sales Forcasting,
By Brian Wade Post (Southern California) - See all my reviews
This review is from: New Product Development: Managing and Forecasting for Strategic Success (Portable MBA (Wiley)) (Paperback)
Excellent book for sales forecasting geared to medium to large companies. Highly recommend. One of the best NP Development books on the market.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
New products often glow with such promise, and their forecasts ring with such authentic precision, that entire business strategies defining an organization's future are built upon them. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
market opportunity forecasting, core product concept, affecting new product development, market opportunity forecasts, potential buying organizations, potential buying processes, analogical diffusion model, launch marketing program, new product marketing program, other market stakeholders, potential buyer behavior, product decision problems, product decision support system, new product forecasts, market response factors, formulate spreadsheet, estimating market penetration, new product decision making, potential buyer response, new product situations, new product scenarios, new product forecasting, entry timing decision, conjoint utilities, market entry approach Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Holly Farms, Journal of Product Innovation Management, Technology Economic, General Motors, Population Cultural, Advanced Battery Consortium, Alain Pioche, Clean Air Act, International Trade Commission, Journal of Consumer Marketing, Monte Carlo, Patrick Standen, Politicians Legal, The Institute of Management Sciences, Timing-The Key, Weight Watchers, Westminster Street New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
New products often glow with such promise, and their forecasts ring with such authentic precision, that entire business strategies defining an organization's future are built upon them. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
market opportunity forecasting, core product concept, affecting new product development, market opportunity forecasts, potential buying organizations, potential buying processes, analogical diffusion model, launch marketing program, new product marketing program, other market stakeholders, potential buyer behavior, product decision problems, product decision support system, new product forecasts, market response factors, formulate spreadsheet, estimating market penetration, new product decision making, potential buyer response, new product situations, new product scenarios, new product forecasting, entry timing decision, conjoint utilities, market entry approach Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Holly Farms, Journal of Product Innovation Management, Technology Economic, General Motors, Population Cultural, Advanced Battery Consortium, Alain Pioche, Clean Air Act, International Trade Commission, Journal of Consumer Marketing, Monte Carlo, Patrick Standen, Politicians Legal, The Institute of Management Sciences, Timing-The Key, Weight Watchers, Westminster Street New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 91
books:
See all 91 books this book cites
18
books
cite this book:
See all 18 books citing this book
- Design and Marketing Of New Products (2nd Edition) by Glen L. Urban on 5 pages
- Strategic Market Management (Strategic Market Managment) by David A. Aaker in Back Matter (1), Back Matter (2), and Back Matter (3)
- Marketing Models by Gary L. Lilien in Back Matter (1), and Back Matter (2)
- Marketing Management: Strategies and Programs by Joseph P Guiltinan in Back Matter (1), and Back Matter (2)
- Long-Range Forecasting: From Crystal Ball to Computer by J. Scott Armstrong in Back Matter (1), and Back Matter (2)
See all 91 books this book cites
- The Portable MBA in Management (Portable Mba Series) by Allan R. Cohen in Front Matter
- The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management by Linda Gorchels on page 127
- The Portable MBA in Marketing (The Portable MBA Series) by Charles D. Schewe in Front Matter
- The Portable MBA in Strategy (Portable MBA (Wiley)) by Liam Fahey in Front Matter
- Psychology for Leaders: Using Motivation, Conflict, and Power to Manage More Effectively (The Portable MBA Series) by Dean Tjosvold in Front Matter
See all 18 books citing this book
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