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New Products Management Hardcover – June 26, 2002

ISBN-13: 978-0072471632 ISBN-10: 0072471638 Edition: 7th

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New Products Management
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Product Details

  • Series: Irwin/McGraw-Hill Series in Finance, Insurance and Real Estate
  • Hardcover: 588 pages
  • Publisher: McGraw-Hill/Irwin; 7 edition (June 26, 2002)
  • Language: English
  • ISBN-10: 0072471638
  • ISBN-13: 978-0072471632
  • Product Dimensions: 9.2 x 7.4 x 1 inches
  • Shipping Weight: 2.4 pounds
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #509,751 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University --This text refers to the Paperback edition.

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Customer Reviews

3.8 out of 5 stars
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Most Helpful Customer Reviews

37 of 38 people found the following review helpful By Jill Clardy on January 29, 2001
Format: Hardcover
The book is organized into five parts:
Part I - Overview and Opportunity Identification/Selection; includes an introductory section and The New Products Process, and Opportunity Identification and Selection.
Part II - Concept Generation; includes sections on Preparation and Alternatives, Problem-Based Ideation, Analytical Attribute Approaches.
Part III - Concept/Project Evaluation; includes sections on The Concept Evaluation System, Concept Testing, Full Screen, Sales Forecasting and Financial Analysis and Product Protocol.
Part IV - Development; includes sections on Design, Development Team Management, Special Issues in Development and Product Use Testing.
Part V - Launch; includes sections on Strategic Launch Planning, Implementation of the Strategic Plan, Market Testing, Launch Management and Public Policy Issues.
The book is a thorough overview of the product planning process, and a very useful validation for someone who had already been involved in product planning. The book could have been enriched considerably by the use of more case studies and examples. The Applications section at the end of each chapter was meant to be a method of reflecting upon and putting into practice some of the ideas learned in the chapter; but the questions were oddly written and there was no "answer key" or discussion of those questions, so I didn't find that section useful at all.
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20 of 23 people found the following review helpful By A Customer on October 7, 1998
Format: Hardcover
Having taken the U of Mich course centered around the material in this text, I can tell you that you'll find at least a third of the material directly applicable to NPD processes at work. A great primer for anyone new to NPD.
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8 of 8 people found the following review helpful By Marcello on November 18, 2008
Format: Paperback
I am a new student to New Product Development and I am sure that the information in this book is helpful. However, as another reviewer mentions the book contains too many words for too simple subjects. The writing itself is filled with incomplete sentences and poor sentence structure, some examples are, "And on and on" and "Doing the sales forecasts poses no problem as such." Avoid reading this book! The grammar and very long unclear descriptions and high cost make it worthless.
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13 of 18 people found the following review helpful By H. Hsieh on April 23, 2005
Format: Hardcover
Many points/ideas are common sense.

Many points/ideas are repeated in multiple chapters.

It just uses too many words on simple topics.

This 550-page book can be easily rewritten in less than 100 pages.
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3 of 4 people found the following review helpful By Daniel Seles on January 4, 2007
Format: Hardcover
It's a detailed introduction for any product/brand manager. It precisely describes the processes, activities and tasks through which a new offering should be taken.

It is weak to overview the financial tools for quantitative decision making process, but on contrary it nicely insists on developing new product culture in the organization.

Without the clarification on value creation of the new offering, inexperienced product manager could be launching for the sake of activity, instead of capturing the incremental value added.

I liked the part on the launch. It is comprehensive and easy to make a checklist from.

Overall, I would caracterize the book a good buy for the novice to the field.
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Format: Hardcover Verified Purchase
I like to book content, and I am happy with the price of the book. It arrived on time and it is in perfect condition (except for some highlights).
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