Customer Reviews

The New Professionals: The Rise of Network Marketing As the Next Major Profession

5 star:		(15)
4 star:		(4)
3 star:		(0)
2 star:		(1)
1 star:		(0)

 

 

The New Professional makes clear the evolution of multilevel and direct marketing. Like many folks, I had a pretty dim view of the overly aggressive sales tactics and misleading meeting agendas that I ran into with many of the earlier direct marketing efforts. Now I see that things have changed for the better - much better! Inventory is not in your home, it's not in someone else's garage, it is at the distributor and easily obtained through the internet. Supply chain management is superb in these new companies.

For example, King and Robinson provide statistics to show why direct marketing is a robust and very efficient model for introducing some products into the market place. And, they show why the type of person involved in network marketing today is truly a professional: "Of key interest, the research found 'successful (direct and network marketing) sales people have a communication style or social style that encourages the building of relationships with their customers . . . The most successful sales leaders have a combination of relationship and task orientation' (in their communication styles)."

Network Marketing and multilevel marketing are synonymous terms. They are defined by a business model which pays commissions on multiple levels of the sales organization. Network Marketing/Selling differs from Direct Selling in that Network Marketing:

1. Focuses on relationships rather than on closing the sale or booking an order
2. Focuses on information sharing
3. Independent business owner (IBO)
4. Commissions on multiple levels of sales (not just retail of the IBO)

The role of the network marketing channel is to accelerate the movement of products using the most efficient distribution technique: word-of-mouth communication.

This is an excellent book to bring you up to date on the network marketing phenominon and to understand the new business models (yes, there are many).

Having my own home based business; I was interested in an expert's point of view. Boy, did I get it. I liked the book for its multitude of facts and figures about the industry. But for some, it might be too technical. It's a must read for anyone who is on the fence considering a career in network marketing. The writing on the wall is clear; our profession has enabled masses of people to gain time freedom, financial freedom and a perfect meld of home, business and personal values. Read this book if you have any doubt regarding network or multi-level marketing. Charles W. King and James W. Robinson have made it crystal clear in their book that 'The New Professionals' are here to stay.

If you are one of the many that are trying to keep up with the ever changing face of the business world, you need to read this book. In the last five years, I have personally experienced more changes and more growth in my own business life that in all the other 25 years put together. The bottom line is that things are rapidly changing - and we have two choices - embrace the changes and learn to use them to our advantage - or resist the changes and get left behind. While multi-level marketing is not new and not all multi-level companies are created equal, the industry is certainly emerging as one that offers some of the best opportunities for people to get started as independent business owners with a relatively small investment, especially for those who might never have had any other way to achieve financial independence. For some time now, I have had first hand knowledge of the money that can be earned by the small business owner, many of whom were not college educated and were not your straight A, honor roll student. There are countless thousands that have invested heavily in higher educations to obtain skills to get "good paying jobs" that will never come near the income levels working as an employee that can be achieved as an independent business owner. If you have looked down your noise in times past at "multi-level marketing", take another look!! After all, it wasn't but a few years back that most of us had never even heard of the internet, much less used it in every day life!!

If your considering Network Marketing as a career move then this should be your first text book for learning what you need to know first about the business. I have also attended Dr. Charles King's Network Marketing Certification course at the University of Illinois @ Chicago with equal enthusiasm. If you take anything from this review, understand that this book was written by a Harvard Grad and tenured Professor at UIC who spent much time researching the business. It is a great book that is required reading especially if you're new to the business of Network Marketing.
Last of all, don't listen to fools who scoff at this book or the Industry, unless of course you wish to remain a slave to your employer and retire a slave to the Governments program.

Basically, I just want to share with everybody that I'm currently enrolled in a Marketing 360 class at UIC (University of Illinois at Chicago) and I've had the pleasure and priviledge to be taught by Dr. King himself. Dr. King is a Harvard alumni, it was there that he recieved his doctorate in business administration. What's most fascinating about Dr. King is his dedication and continuing learning about network marketing. He has researched extensively on this new trend of business and even wrote a book in which you can find at Amazon.com. It's called "The New Professionals" and IT IS AN EXCELLENT BOOK! I personally recommends it to everyone, I have bought mine from Amazon about 2 weeks ago and I can say that I've learned much more than I've ever before. It is an objective reading which presents the history and development of network marketing and also counter and clarifies many scrutinies in which this industry have been subjected to. The power of time leverage and in diversifying income have long been overlooked and this book does a great job of giving information about it all.

In addition, if anyone wishes to see the great man in person himself, he organizes an annual Network Marketing Certification seminar that is both national and international. Myself, am very interested in it. You can see it here at this website: http://netwkmarketing.com/

This book is a must read for people seriously looking to change their current J-O-B situation. I value the insight Dr. Charles King and James Robinson has prepared in this book to educate all on the subject of Network Marketing. Thank you to the authors and all those who worked diligently to review these numbers and post them in a format that unequivicably proves why everyone should be involved in a Network Marketing company now. It should be noted that the statistics in this book should be updated every 5 years so we can all see how much growth this industry sees.

If your considering Network Marketing as a career move then this should be your first text book for learning what you need to know first about the business. I have also attended Dr. Charles King's Networking Marketing Certification course at the University of Illinois @ Chicago with equal enthusiasm. If you take anything from this review, understand that this book was written by a Harvard Grad and tenured Professor at UIC who spent much time researching the business. It is a great book that is required reading especially if you're new to the business of Network Marketing.
Last of all, don't listen to fools who scoff at this book or the Industry, unless of course you wish to remain a slave to your employer and retire a slave to the Governments program.

The New Professionals was encouraging and eye opening to the way Networking Marketing was and how it has developed to what it is today. It gave you good ideas how to go about how to find a good Network Marketing business and how to find the right people to join you on your team.

In the MLM (a.k.a. Network Marketing) industry any upcoming or fresh entrant, aspiring to reach whereever that he has decided to reach or get whatever that he has set out to get using this industry as his vehicle, should not waste a single day before getting a copy of this book and reading it immediately - not to mention re-visiting it as often as possible. Why? Every NM company that cares about its distributors' or representatives' success encourages them to learn everything about the industry. "Get to know the industry you're working in, inside out!" you hear the big earners say. Well, that's not without reason. Whether you will be able to promote the product/services of your company or not, is secondary. The primary challenge is to educate your prospect about the industry in positive light. By and large this is the primary issue for prospects, so much instrumental in transferring or not transferring your belief in the mission you have embarked on. Not to mention the years and years of built-up negativity that needs to be erased even before you introduce your company and products.
This book addresses this problem. I give this book a five star because (1) this is the only book available that sums up, yet covers all aspects of the industry. You won't need any other book to learn about the industry, not that there are any as comprehensive and complete as this one. (2) Secondly, this book is coming from the authority in Network Markerting Industry. In fact, for me this book is an objection handling manual.
Cheers!

If you are contemplating getting into Network Marketing, you MUST read this MLM book first!

Even though this book is a bit dated, a lot of the myths and misconceptions of this industry are dispelled in it.

This book also goes on to explain why Network marketing is now a BILLION dollar global business, as well as why it's the right business to get into when you are looking for a home-based business.

James Leong
Author of The World's First Book on Network Marketing with NLP,
"MLM Persuasion Mastery: How Master Networkers Change Beliefs and Behavior"