A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Actual releases from professional publicists enable readers to utilize these samples in order to prepare top-quality press releases. Features advice on how to get along with the news media, prepare press kits and hold a press conference, photo transmissions, statistics on media readers, viewers and listeners plus reasons why releases are rejected and how to avoid them.
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Most Helpful Customer Reviews
4.0 out of 5 stars
Very Helpful Book,
By Paul Parker--POWER COMMUNICATIONS GROUP (proo... (San Francisco, California) - See all my reviews
This review is from: The New Publicity Kit (Paperback)
This book is above average in bringing to your table the parts of a publicity project. It disects the task and offers bite sized pieces to work on. The book includes a section for people new at writing--with lots of examples. If you are responsible for the publicity/Public Relations of your company or organization--this is the book for you!
1 of 2 people found the following review helpful:
4.0 out of 5 stars
This book is great!,
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This review is from: The New Publicity Kit (Paperback)
If you need a simple "how to" book about publicity- you found it here. Easy to read and full of lots of great information. Absolutely worth buying.Rick Frishmman, President of Planned TV Arts co-author of GUERRILLA PUBLICITY (Adams zmedia) andGUERRILLA MARKETING FOR WRITERS (Writers Digest Books)
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Inside This Book
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Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
8
books
cite this book:
See all 8 books citing this book
- Hands-On Social Marketing: A Step-by-Step Guide by Nedra K. (Kline) Weinreich in Back Matter
- Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! (Wiley Small Business Edition) by Fred E. Hahn on page 250
- Lifemaps: A Step-By-Step Method for Simplifying 101 of Life's Most Overwhelming Projects by Michael Antoniak on page 131
- Communication Skills for Conservation Professionals by Susan Kay Jacobson in Back Matter
- Conservation Education and Outreach Techniques (Techniques in Ecology & Conservation) by Susan K. Jacobson in Back Matter
See all 8 books citing this book
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