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New Rules for the New Economy [Kindle Edition]

Kevin Kelly
4.4 out of 5 stars  See all reviews (53 customer reviews)

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Book Description

More information to be announced soon on this forthcoming title from Penguin USA


Editorial Reviews

Amazon.com Review

There's hype and then there's the Internet. The widespread emergence of the World Wide Web and the idea of a network economy have set new records for excess in overheated marketing campaigns, breathless newspaper and magazine articles, and topsy-turvy financial markets. From his perch as founding editor of Wired magazine, Kevin Kelly has long been one of the new economy's chief hypesters. In New Rules for the New Economy, Kelly tries to encapsulate the characteristics of this emerging economic order by laying out 10 rules for how the wired world operates. The result is a dizzying, sometimes confusing, but always thought-provoking look at the behavior of networks and their effect on our economic lives. At the root of this network revolution is communication. As Kelly writes:
Communication is the foundation of society, of our culture, of our humanity, of our own individual identity, and of all economic systems. This is why networks are such a big deal. Communication is so close to culture and society itself that the effects of technologizing it are beyond the scale of a mere industrial-sector cycle. Communication, and its ally computers, is a special case in economic history. Not because it happens to be the fashionable leading business sector of our day, but because its cultural, technological, and conceptual impacts reverberate at the root of our lives.
Kelly's genius lies in synthesizing large amounts of information in unique and interesting ways. His ability to turn a phrase is reflected in the names he gives to his 10 rules, and it makes this book a pleasure to read. Some, for example, are: "Embrace the Swarm: The Power of Decentralization" (Rule 1); "No Harmony, All Flux: Seeking Sustainable Disequilibrium" (Rule 8); and "Let Go at the Top: After Success, Devolution" (Rule 6). A few of his ideas have a kind of Teflon quality that makes them elusive and difficult to evaluate. But that's OK. Like other prognosticators of the future--Alvin Toffler and John Naisbitt come to mind--Kelly's job is to imagine a new world. Far from hype, New Rules for the New Economy is required reading for anyone pondering business in the not-too-distant future. --Harry C. Edwards

From Publishers Weekly

The "new economy," posits Wired executive editor Kelly in his smart but confusing book, "has three distinguishing characteristics: It is global. It favors intangible thingsAideas, information, and relationships. And it is intensely interlinked." Kelly uses this system of fluid networks to replace traditional linear models of business interrelationships. In one "rule," Kelly unexpectedly suggests that a company's goods become more valuable as their price moves closer "to free"; in another he urges companies to abandon the pursuit of proven successes. If these claims at first appear dubious, closer examination shows that they're not without credibility. In a network economy, he argues, selling technologies cheaply increases supply and spurs demand for valuable services that use these technologies. Relying on proven successes, Kelly says, discourages companies from developing new technologiesAthe linchpin of a rapidly changing network economy. Unfortunately, Kelly builds his case in a haphazard, often overheated way, complete with empty jargon like "re-intermediation." Even when offering the more concrete observation that a network economy means that customersAnot vendorsAoften drive transactions, Kelly can't resist straying into a discussion of privacy on the Net. Perhaps the author intended his jumble to serve as a metaphor for the often overwhelming interconnectivity he describes, but readers will have a hard time working through the muddle and hype. B&w illustrations throughout. Author tour. (Oct.) FYI: Cornell/ILR's book of the same title on the changing demcgraphics of the American workforce was reviewed in the August 10 issue.
Copyright 1998 Reed Business Information, Inc.

Product Details

  • File Size: 488 KB
  • Print Length: 196 pages
  • Page Numbers Source ISBN: 014028060X
  • Publisher: Penguin Books (October 1, 1999)
  • Sold by: Penguin Group (USA) LLC
  • Language: English
  • ASIN: B000OI11AG
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #312,077 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
66 of 72 people found the following review helpful
3.0 out of 5 stars Not for experts, nor for the naively uncritical February 9, 2000
By A Customer
Format:Paperback
I just finished Kevin Kelly's book, New Rules for the New Economy; it is provocative--"trenchant," as it says on the book jacket. I should preface my next remarks by saying that I'm glad I read the book and will recommend it to certain of you. Some of what Kelly says is compellingly true, and of that part, some of it was relatively new when the book was first written. At the same time,...
I guess it is hard to show what you know in relatively few pages. As a writer, Kelly is clearly his own worst enemy. He uses cryptic graphics that sometimes convey a lot, sometimes convey nearly nothing. He writes oddly--his language is often imprecise, and since he is sort of terse, that occasional vagueness is pretty deadly. Often, too, he reduces what he has to say to sound bites. I'm wary of people who do that. They might be smart, they might be covering up dumb. They oversimplify, and usually end up sounding partly goofy. In this case, some of what Kelly says is sufficiently goofy that I don't know whether he is unaware of what has been written, doesn't understand what he has read, or doesn't believe what he has read.
If you know what you are talking about, you are likely to be interesting. I think Kelly might be an interesting guy. He's no academic, but he's an educational omnivore. He shows evidence of having read some serious work in technological forecasting--but evidence, too, of not having read deeply on the subject. For example, he appears to be unaware of much of econometric and psychometric--that is, measurement--literature, and some of his statements make it appear that he is unaware of fairly well-known literature pertaining to diffusion and substitution in high-technology markets.
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17 of 18 people found the following review helpful
Format:Hardcover
Why do alliances among firms kindle increased innovation? Why does the law of diminishing returns not work the way it used to? Why are so many firms giving away their products? Why should some firms abandon their most successful product at its zenith? Why is the value chain becoming less important than the value web? What is the value web?
These are but a few intriguing questions that New Rules answers for business strategists. This tightly written tome offers a lucid explanation of the radical changes in the economy wrought by connected, networked communication systems. Kelly explains how and why the economic rules of the industrial age are being turned on their heads and elaborates 10 rules for the new information-based economy. He explains and offers familiar examples of each rule in action.
This is a must-read for anyone who would understand the changes taking place in post-industrial economies fueled by information technologies.
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21 of 23 people found the following review helpful
2.0 out of 5 stars unconvincing about rights an wrongs in net economy October 24, 1999
By A Customer
Format:Paperback
overall a very fascinating and provocative view of things to come, and understandably need not be very accurate. However I was very disappointed when it starts into the rights and wrongs of a net economy. It makes blanket statements like: "In the new order, innovation is more important than price" and "monovation ... is intolerable" This to me reflects only one view as commonly seen in silicon valley esp with regards to microsoft, and the author merely parrots these views as facts...
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12 of 13 people found the following review helpful
5.0 out of 5 stars New Rules is about the real world. December 3, 1998
Format:Hardcover
Fortunately I read the book before I read the "official" reviews. I know people from a Presbyterian pastor in Baltimore to a union offical in Tallahassee who operate as if these rules are already in effect. This book is about the real world. Its challenge is to dare readers to measure the potency of their decisions against the "new rules." These are the the rules that business can use to validate its decisions. Violate these rules, and you put your profits at risk.
Kelly's rules are a network (central theme of the book) of guiding principles. Each principle functions to serve each of the other rules in the network. Therefore, in contrast to the pop-press hodge-podge of futuristic notions, "New Rules" serves the reader by forging clearly stated relationships between the guiding principles of our increasingly technologically driven economy. This book will trigger ideas whether you are in a smokestack industry, financial services, or hi tech.
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8 of 8 people found the following review helpful
Format:Paperback
The book adresses almost all of the questions that one can wonder about the concept of "new economy". It not only addresses the questions, but also gives strategies for success in this new economy. As you go further in the book, you understand that the concept is not actually new but it is another stage of the continuously changing/improving economic and business world. The most important lesson that I have derived is, understanding the external environment and its dynamics is vital for designing the corporate strategy. Moreover the businessmen must learn that adoption to the new business world is not enough, but being able to adopt to the world that is in a continuous flux is also important. After you read and understand the logic behind this book, you become a good analyst of other different models that are proposed by others.
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12 of 14 people found the following review helpful
4.0 out of 5 stars Not revolutionary, BUT... December 29, 2002
Format:Paperback
I tend to give a book **** stars when it should be read and ***** when it must be read. This book remains a good read even after the dot-com implosion. Perhaps even a better read afterward since the hype and frenzy are long since gone and the work can better live and die on its own.
Kevin Kelly, as founding editor of Wired magazine, has long been one of the new economy's chief advocates. In New Rules for the New Economy, Kelly tries to encapsulate the characteristics of this emerging economic order by laying out 10 rules for how the wired world operates. It is very well thought out and well written. A superb synthesis of new economy thinking. Right or wrong, it does a phenomenal job of putting forth the premises and substantive arguments that make the new economy such a provocative topic. Kelly manages to do this while maintaining a fluid and natural story telling style. Here is a representative sample excerpt:
"Communication is the foundation of society, of our culture, of our humanity, of our own individual identity, and of all economic systems. This is why networks are such a big deal. Communication is so close to culture and society itself that the effects of technologizing it are beyond the scale of a mere industrial-sector cycle. Communication, and its ally computers, is a special case in economic history. Not because it happens to be the fashionable leading business sector of our day, but because its cultural, technological, and conceptual impacts reverberate at the root of our lives."
This book both informs and, more importantly, inspires. Its powerful message has no doubt launched careers and changed lives. It will remain an important read for many, many years to come.
Kevin, like all good pioneers, has taken more than his fair share of "arrows in the back", but don't be mis-led by the naysayers, this one is the real deal.
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Most Recent Customer Reviews
5.0 out of 5 stars The most powerful book I've read on understanding how the web works
Brilliant book for understanding the web and the dynamics of the Internet. The principles have not aged, if anything, they are more impressive given their foresight. Read more
Published 4 months ago by Robert
3.0 out of 5 stars A little dated
This book is a bit dated, but amazingly dead on with the predictions he gives in the book. Get's a bit preachy
Published 9 months ago by Ice Man
5.0 out of 5 stars .
I always select a book in good conditions or better and this one met my expectations. Thank you I am very happy with my purchase.
Published 10 months ago by Joan Crane
5.0 out of 5 stars The book was good to learn about socialism
The book was good to learn about socialism, so we could see what our government is doing to us, and learn how to combat so
pcialism
Published 20 months ago by Linda harper
5.0 out of 5 stars A futurist at his finest
Kevin Kelly really hit this one out of the park. I didn't realize it was written in 1998, not 2013 until half way through. It's that good. Read more
Published 21 months ago by Jeph Maystruck
5.0 out of 5 stars The first, the best, the most essential
If you haven't read this book, you're no friend of mine, and you're not as serious as you ought to be about the present and the future. Read more
Published 22 months ago by Seth Godin
5.0 out of 5 stars Very inspiring, even after 10+ years...
This book is more 'useful' than "Out of Control" if you are searching something as a guidebook for creation, for starting up your own businesses.
Published on July 7, 2012 by Sylvieluk
5.0 out of 5 stars Muito bom
Bom livro. Atauliza-nos da nova dinamica da economia e disperta o interesse para conhecer as novas tendencia (se é que exestirão)dos nossos próximos anos.
Published on October 24, 2010 by Gabriel
5.0 out of 5 stars 10 years later and it's true
Update: This is a book that I will probably pick up and read every 5 years for the rest of my life. It's still relevant and will continue to be. Read more
Published on February 10, 2009 by Nicholas T. Sparagis
1.0 out of 5 stars too many words too much bulloney
.

either you like this book or you dont

i dont --

it exceeded my BS tolerance level

imho too much of this is a total crock full of... Read more
Published on March 9, 2006 by the olde professor
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More About the Author

Kevin Kelly is Senior Maverick at Wired magazine. He co-founded Wired in 1993, and served as its Executive Editor from its inception until 1999. He has just completed a book for Viking/Penguin publishers called "What Technology Wants," due out in the Fall 2010. He is also editor and publisher of the Cool Tools website, which gets half a million unique visitors per month. From 1984-1990 Kelly was publisher and editor of the Whole Earth Review, a journal of unorthodox technical news. He co-founded the ongoing Hackers' Conference, and was involved with the launch of the WELL, a pioneering online service started in 1985. He authored the best-selling New Rules for the New Economy and the classic book on decentralized emergent systems, Out of Control.

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