"Making it happen is Obeng's constant refrain and his books are an antidote to the dryness of much managerial theorizing. Old World they are not." -- Financial Times
From the Inside Flap
New Rules for the New World Even if you have read every book on the shelf, and taken the best available advice from inside your organisation and from consultants, and put in place a painstakingly crafted plan for implementing strategic change, and motivated your colleagues and staff behind the plan
the chances are that it will all go horribly wrong. It nearly always does. New Rules for the New World is about what goes wrong and why, the path from good (and often correct) intention to disaster. It is about the bumpy road from a great idea like Why dont we benchmark against our competitors? to complete industry failure, to Queen of the Pigs (you benchmarked against organisations that are themselves failing). And its about how to avoid that road. This is a book of stories. Each tale paints a picture of good intentions gone wrong. Through the stories you will meet a cast of characters familiar to anyone in business - the Empowering Manager, the Uncertain Strategist, the Global Communicator and the Merged Chief Executive. Each story has a moral, a new rule for the New World. A practical rule which would have prevented failure. The Financial Times calls Obeng an agent provocateur. New Rules for the New World will provoke you into your future. The Tales Prologue to the Cautionary Tales The Tale of the Empowering Manager The Uncertain Strategists Tale The Tale of the Customer-focused Manager The Tale of the Lost Self-directed Team Leader The Tale of the Global Communicator The Tale of the Self-starters Growing Pains The Strategic Change Implementers Tale The Organisation Development Managers Dimensions The Tale of the Informatised Manager The Merged Chief Executives Tale The Re-engineers Quest The Business Bench-markers Tale Epilogue The Rules Say AND not OR Assume Fair=Different not Fair=Equal Change Dependence to Interdependence Do Nothing which is of No use Stakeholders rule OK! Make time fit! Chunk It or Junk It! All Constraints into Meatspace Unlearn Everything! Dont change anything! Loop It up! Go Virtual!