As business leaders, we've been buzzing about the benefits of social media: keep up with the rapid rate of change, knowledge sharing, speed of innovation, informal learning, and employee engagement to name a few. We already know why we want social media. Marcia Conner and Tony Bingham have finally told us how. They link clear business challenges to social media concepts without fixating on a particular tool. In a sea of social learning theory, this book provides business application for business results.