New Toys-New World : How To Invent Toys And Transform The World [Plastic Comb]

Eric Frydler (Author)

Book Description

ISBN-10: 0970177402 | ISBN-13: 978-0970177407 | Publication Date: September 1992

New Toys-New World: How To Invent Toys And Transform The World, is a book about the power of toys. It is a book for: parents, inventors, teachers, designers, and for anyone who was ever curious about this 17 billion dollar industry.

Ever had an idea for a new toy? You will enjoy this blueprint for creative thinking about toys. Learn about the toy industry. Read it as a primer to understand the basic steps necessary to preparing a new toy for market from concept to prototype to presentation to fat royalty check!

The book is chock full of creativity exercises to help unleash the brilliant inventor inside you. Profoundly interesting are the sections which offer new definitions of toys and pose the question, what do toys really mean to our future? Dare to examine the meaning behind toys. Is there enormous potential for destruction or wonderful potential in new toys? A timely question to ponder in light of today's epidemic of violence among youth and in schools.

Are toys really models of the future as the author suggests? Might new toys possess properties to help transform the future? Toys just may hold the key to help us create a better world.

Editorial Reviews

Review

"...the first book on the meaning of inventing toys. What inventing toys may mean to the future of our planet." -- Susannah Rosenthal, former Head of Advance Product Development, Mattel Toys, Inc.

"This is a must-see primer for any designer...a think tank for looking at children in the millennium." -- Dr. Stevanne Auerbach, "Dr. Toy"

About the Author

Eric Frydler is a writer, toy inventor and futurist. As part of the research and development team at Mattel, Toys Inc., he helped develop such mega-hits as, "He-Man, Masters of the Universe", "She-ra, Princess of Power", and numerous other multi-million dollar Mattel Toy product hits. Mr. Frydler has contributed his inventions to over a dozen companies. Currently, he has a half dozen new toy inventions with The L.L. Knickerbocker Company. Mr. Frydler is Founder & Creator of, Toymorrow, a design and development toy company. He lives in San Diego, California with three-time TOBY Award winning designer, Stephanie Daniels and their cats, Bodhi and Tyger, and a house filled with new toys.

Product Details

• Plastic Comb: 80 pages
• Publisher: Teddybearsquare.Com (September 1992)
• Language: English
• ISBN-10: 0970177402
• ISBN-13: 978-0970177407
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #7,408,034 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 3 people found the following review helpful:

5.0 out of 5 stars Excellent Material, April 14, 2003

By 

Ray (CARLSBAD, US, Canada) - See all my reviews
(REAL NAME)   

This review is from: New Toys-New World : How To Invent Toys And Transform The World (Plastic Comb)

After reading others comments and seeing that it was comb bound I was a little worried about ordering the book. Once I got the book I found that it is an excellent source of information on inventing toys. This is an area I have been searching for information on for a while. I have often found books that discuss the mechanics of developing the product and selling it to companies. What this book has over many others is information on inventing and creativity. It provides exercises to help with generating creative energy and inventing new ideas. This book is exactly what I was looking for and I would recommend it to anyone who is interested in developing toys and just needs help getting started on creating ideas. After all, you need to have the toy idea before you can create a business around it.