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2 of 3 people found the following review helpful:
5.0 out of 5 stars Excellent Material, April 14, 2003
By 
Ray (CARLSBAD, US, Canada) - See all my reviews
(REAL NAME)   
This review is from: New Toys-New World : How To Invent Toys And Transform The World (Plastic Comb)
After reading others comments and seeing that it was comb bound I was a little worried about ordering the book. Once I got the book I found that it is an excellent source of information on inventing toys. This is an area I have been searching for information on for a while. I have often found books that discuss the mechanics of developing the product and selling it to companies. What this book has over many others is information on inventing and creativity. It provides exercises to help with generating creative energy and inventing new ideas. This book is exactly what I was looking for and I would recommend it to anyone who is interested in developing toys and just needs help getting started on creating ideas. After all, you need to have the toy idea before you can create a business around it.
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New Toys-New World : How To Invent Toys And Transform The World
New Toys-New World : How To Invent Toys And Transform The World by Eric Frydler (Plastic Comb - Sept. 1992)
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