New Venture Creation: Entrepreneurship for the 21st Century 9th Edition

24 customer reviews
ISBN-13: 978-0078029103
ISBN-10: 0078029104
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Product Details

  • Paperback: 608 pages
  • Publisher: McGraw-Hill Education; 9 edition (December 6, 2011)
  • Language: English
  • ISBN-10: 0078029104
  • ISBN-13: 978-0078029103
  • Product Dimensions: 8.3 x 1 x 11 inches
  • Shipping Weight: 2.6 pounds (View shipping rates and policies)
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #48,885 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By J. Grace Anthony on December 5, 2012
Format: Paperback Verified Purchase
This book was a requirement for a course I did. On a scale of one to ten, it was a five(5). Lets just say it is a textbook I would NOT keep. In the pass if I truly enjoyed a textbook and thought it worthwhile for future reference, I would keep it but not this one.
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1 of 1 people found the following review helpful By J. Gonzales on October 18, 2013
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This is a lot of information, especially for someone who doesn't have a business background. The exercises are an eye opener though.
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1 of 1 people found the following review helpful By BELLA on December 31, 2013
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This Book is too wordy and lock of good example to complete assignments. I did not like it at all.
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This book was a must have during my Entrepreneurship class. It is a very thorough book, but for any student or person completing the exercises, it can become overwhelming and tedious. When the instructor said that we had to work certain chapter's exercises, it felt like a punishment (especially if one is not interested in owning a business in the future and the class is just a major requirement). Otherwise, for anybody expecting to learn a lot about for-profit venture creation, this is the book for you!
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By T. Armstrong on February 18, 2013
Format: Paperback Verified Purchase
The book provides information, but it is really directed towards bigger businesses more so than small businesses. First, the book itself doesn't draw you in. The pages are dull and there is no color so if you need some imagery to draw you in. This is not the book! The way the chapters and sections of the book are set up is confusing and they lack focus. it's an okay book but there should be better options out there.
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Format: Paperback
Especially the early material. You need to understand how easy it is to start off down the wrong path, either naively or bullheadedly. There's a reason this book has survived through this 9th edition: it's good! If you can't take the time to plow through this storehouse of knowledge, don't bother with a start up company; take your money to Las Vegas, where the odds will be a lot better.
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By ConFu on February 19, 2013
Format: Kindle Edition Verified Purchase
Had to rent this book for a class. Apart from the case studies, it's terrible. It goes on and on about how great entrepreneurship is but fails to disclose specific examples and instead points to vague numbers and facts that may or may not have something to do with entrepreneurship. At some point I could've sworn it even mentioned Apple and Microsoft as entrepreneurial companies. Sure, these companies make some (arguably) innovative products but to say two of the biggest companies in the world are entrepreneurial is simply wrong.
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By SoCoEnvy on March 8, 2013
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There were several times while reading this it went in round about ways to say something simple. The information is listed logically and in a coherent manner. The case examples were relevant and good.
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New Venture Creation: Entrepreneurship for the 21st Century
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