Customer Reviews

New Venture Creation: Entrepreneurship in the 21st Century

5 star:		(3)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

New Venture Creation is insightful, well-crafted, and content-rich. It's no surprise that MBAs swear by this hugely popular business school classic.

However, as a serial entrepreneur, I have mixed feelings about the actual utility of Timmon's textbook. On one hand, it presents a fairly accurate description of the entrepreneurial process. Timmon's commentary covers: recognizing an opportunity... to sizing the market... to securing risk capital... to ultimately harvesting the venture. Timmon's also addresses the critical risks and challenges that entrepreneurs face along the way.

So to be clear, New Venture Creation is definitely more useful than all those "How to Write a Business Plan" books.

On the other hand, none of Timmon's text was particularly meaningful to me until I had started my _second_ venture. Put another way, New Venture Creation (by itself) is not instructional. It lacks sufficient case study, testimonial, and all those great "war stories."

Therefore, New Venture Creation is a helpful resource but not a practical guidebook.

This is *the* book for entrepreneurs, covering everything from evaluating new business ideas to writing complete business plans. This book is well-written and informative, and it combines solid examples with detailed exercises. I was first exposed to this book in an Entrepreneurship class at the University of Maryland, and I've used it several times since. (Thank you, Dr. Bob Baum.)

Here is what a leading business school teaches on entrepreneurship. Overall, the book is very well balanced in its coverage of principles and analysis of real world cases. With its size (800 pages of letter size), it contains information (such as sample term sheet, agreements, RMA statement studies) which are hard to find in other books. It is obvious that it couldn't be written without many years of teaching, research and practice.

If you want to start a business, any kind of business, then read this book. The case studies give the entreprenuer an understanding of the kind of stress and decision making that he or she may be faced with in the future. Furthermore, examples of outstanding business plans are provided. An easy five stars

Absolutely imperative for any entrepreneur looking to start a high potential business. Buy this book.