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New Vintage Type: Classic Fonts for the Digital Age
 
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New Vintage Type: Classic Fonts for the Digital Age [Hardcover]

Steven Heller (Author), Gail Anderson (Author)
4.2 out of 5 stars  See all reviews (6 customer reviews)

List Price: $39.95
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Book Description

October 2, 2007
Choose, use, and understand great vintage type with this authoritative guide. Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but graphic designers know the power of vintage type. Now the world’s foremost historian of graphic design presents New Vintage Type, a remarkable rethinking and rediscovery of old and classic typefaces for today’s modern needs. Hundreds of amazing, astounding, and obscure examples from around the world are gathered here, organized into five historically and stylistically grouped sections: the Victorian Age, the Woodtype Era, Art Deco Style, Modern Movement, and the Eccentric Movement. With hundreds of lively and one-of-a-kind examples, plus informed, intriguing tex, New Vintage Type is the graphic designer's guide to choosing and using vintage type for maximum impact.

Frequently Bought Together

Customers buy this book with Vintage Type and Graphics: An Eclectic Collection of Typography, Ornament, Letterheads, and Trademarks from 1896 to 1936 $10.92

New Vintage Type: Classic Fonts for the Digital Age + Vintage Type and Graphics: An Eclectic Collection of Typography, Ornament, Letterheads, and Trademarks from 1896 to 1936


Editorial Reviews

About the Author

Steven Heller, art director of the New York Times Book Review and
co-chair
of the MFA program at the School of
Visual Arts in New York City, is the
author of Handwritten: Expressive
Lettering in
the Digital Age
and many other
titles.
He lives in New York City.


Gail Anderson is a senior designer at
SpotCo and the former art director of Rolling Stone. She lives in New York City.

Product Details

  • Hardcover: 176 pages
  • Publisher: Watson-Guptill (October 2, 2007)
  • Language: English
  • ISBN-10: 0823099598
  • ISBN-13: 978-0823099597
  • Product Dimensions: 10.2 x 0.6 x 10 inches
  • Shipping Weight: 2.9 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #71,470 in Books (See Top 100 in Books)

More About the Author

Steven Heller, author and editor of over 130 books on graphic design, satiric art and popular culture, is the co-founder and co-chair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also co-founder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film and MPS Branding programs. Although he does not hold an undergraduate or graduate degree he has devoted much of his career to fostering design education venues, opportunities and environments.

On the editorial side, for over 40 years he has been an art director for various underground and mainstream periodicals. For 33 years he was an art director at the New York Times (28 of them as senior art director New York Times Book Review). He currently writes the "Visuals" column for the Book Review and "Graphic Content" for the T-Style/The Moment blog (http://tmagazine.blogs.nytimes.com/author/steven-heller/). He is editor of AIGA VOICE: Online Journal of Design, a contributing editor to Print, EYE, and Baseline, and a frequent contributor to Metropolis and ID magazines. He contributes regularly to Design Observer and writes the DAILY HELLER blog for Print Magazine (http://blog.printmag.com/dailyheller/). His 135 books include "Design Literacy, " "Paul Rand," "Graphic Style" (with Seymour Chwast), "Stylepedia" (with Louise Fili), "The Design Entrepreneur" and "Design School Confidential" (both with Lita Talarico), "Iron Fists: Branding the Twentieth Century Totalitarian State", and the most recent, "Born Modern: The Life and Design of Alvin Lustig."

He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. His website is www.hellerbooks.com and his blog, The Daily Heller sponsored by Print magazine is http://imprint.printmag.com/daily-heller/

 

Customer Reviews

6 Reviews
5 star:
 (4)
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Average Customer Review
4.2 out of 5 stars (6 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

10 of 11 people found the following review helpful:
4.0 out of 5 stars A wealth of examples, January 7, 2008
By 
Amazon Verified Purchase(What's this?)
This review is from: New Vintage Type: Classic Fonts for the Digital Age (Hardcover)
As all of Heller's books, a beautiful presentation. My own preference for historical referencing of type especially endears this book to me. It will be a valuable library addition for whoever appreciates historical type, & post modern typography.
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6 of 6 people found the following review helpful:
5.0 out of 5 stars Great range of type ideas, October 12, 2008
Amazon Verified Purchase(What's this?)
This review is from: New Vintage Type: Classic Fonts for the Digital Age (Hardcover)
This book is all I could have asked for and more. As a type/graphic design student, I recommend this book for any designer looking for new ideas and inspiration.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars For inspiration, not only for reference, August 27, 2008
By 
This review is from: New Vintage Type: Classic Fonts for the Digital Age (Hardcover)
Great book, very specific collection of examples. One can not only get some information about how it was, one can open mind for future creative work.
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