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The New World of Wireless: How to Compete in the 4G Revolution
 
 
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The New World of Wireless: How to Compete in the 4G Revolution [Hardcover]

Scott A. Snyder (Author)
5.0 out of 5 stars  See all reviews (7 customer reviews)


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Book Description

July 20, 2009

“The New World of Wireless is an impressive, thoughtful journey that helps business leaders see over the horizon to our unwired future, where we belong.”

John Chen, Chairman, CEO, and President, Sybase, Inc.

 

“Snyder’s book provides a thought-provoking look into the 4G future. While technical details abound, the importance of this work relates more to the social, business, and political implications of 4G technology. Snyder has provided us a glimpse of how different our lives will be in the not-so-distant future, and done so with amazing insight. It is truly a must-read.”

Stanton Sloane, PhD, CEO, SRA International

 

Prepare for a Wireless Revolution That May Prove Even More Disruptive Than the Internet Revolution

 

Why next-gen 4G technology will lead to a radical, qualitative shift in how you use wireless How to leverage “digital swarms” of distributed, self-organizing groups to transform your business Indispensable new insight for CXOs, board members, strategists, and consultants in all industries Next-generation 4G wireless technology won’t just be faster: It will offer breakthrough opportunities for competitive advantage. 4G will accelerate a massive power shift that’s already well underway: the emergence of decentralized, self-organizing “digital swarms” both inside and outside the enterprise. This book will help you understand both the technology and the radically new organizations it will make possible. You’ll discover how these changes will affect you...how to innovate around 4G wireless to build profitability and market share... how to anticipate and manage business risks you’ve never even imagined before... how to harness the relentless “digital swarms” that are now rising to power in your company and your marketplace!

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Editorial Reviews

From the Back Cover

“The New World of Wireless is an impressive, thoughtful journey that helps business leaders see over the horizon to our unwired future, where we belong.”

John Chen, Chairman, CEO, and President, Sybase, Inc.

 

“Snyder’s book provides a thought-provoking look into the 4G future. While technical details abound, the importance of this work relates more to the social, business, and political implications of 4G technology. Snyder has provided us a glimpse of how different our lives will be in the not-so-distant future, and done so with amazing insight. It is truly a must-read.”

Stanton Sloane, PhD, CEO, SRA International

 

Prepare for a Wireless Revolution That May Prove Even More Disruptive Than the Internet Revolution

 

Why next-gen 4G technology will lead to a radical, qualitative shift in how you use wireless How to leverage “digital swarms” of distributed, self-organizing groups to transform your business Indispensable new insight for CXOs, board members, strategists, and consultants in all industries Next-generation 4G wireless technology won’t just be faster: It will offer breakthrough opportunities for competitive advantage. 4G will accelerate a massive power shift that’s already well underway: the emergence of decentralized, self-organizing “digital swarms” both inside and outside the enterprise. This book will help you understand both the technology and the radically new organizations it will make possible. You’ll discover how these changes will affect you...how to innovate around 4G wireless to build profitability and market share... how to anticipate and manage business risks you’ve never even imagined before... how to harness the relentless “digital swarms” that are now rising to power in your company and your marketplace!

About the Author

SCOTT SNYDER is President and CEO of Decision Strategies International, Inc., a management consultancy specializing in scenario planning. He has 18+ years experience with Fortune 100 firms and technology ventures, and extensive expertise in enterprise applications, CRM, analytics, satellite communications, wireless, broadband, and other emerging technologies. An adjunct associate professor at Penn Engineering, Snyder is also a Senior Fellow in the Management Department of The Wharton School. He holds B.S., M.S., and Ph.D. degrees in Systems Engineering from the University of Pennsylvania and an executive degree from USC in Telecommunications Management.


Product Details

  • Hardcover: 208 pages
  • Publisher: Wharton School Publishing; 1 edition (July 20, 2009)
  • Language: English
  • ISBN-10: 013700379X
  • ISBN-13: 978-0137003792
  • Product Dimensions: 9 x 5.8 x 0.8 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,335,026 in Books (See Top 100 in Books)

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Customer Reviews

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Average Customer Review
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Excellent read on how 4G will impact consumer and corporate behavior, December 21, 2009
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Patent Geek (Los Angeles, CA) - See all my reviews
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Excellent read for corporate managers, investors and business strategists on how 4G will impact consumer and corporate behavior, change market dynamics. Not overly technical, good 1000-10,000 foot view.
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2 of 3 people found the following review helpful:
5.0 out of 5 stars Provides cogent explanation of wireless communication, August 13, 2009
This review is from: The New World of Wireless: How to Compete in the 4G Revolution (Hardcover)
We now live in a world where communication over telephone wires and telegraph cables is being replaced with a new digital and orbital satellite age of communication without wires or cables. This new wireless technology is having a rapidly expanding impact on business and how business is being conducted. That is why "The New World Of Wireless: How To Compete In The 4G Revolution" by Scott Snyder (President and CEO of Decision Strategies International, Inc.) is so timely and so important, especially for those relatively unfamiliar with the ramifications of wireless technology. Informed, informative, and thoroughly 'reader friendly', "The New World Of Wireless" will provide cogent explanation of wireless communication, how to utilize it for new opportunities and advantages, and mitigate risks associated with the transformations compelled by wireless technology. Of special note are the two appendices on 'Taking the WiQ Survey' and 'Wireless 101: Inside the Technology'. Enhanced with the inclusion of copious 'endnotes' and an index, "The New World Of Wireless" is highly recommended reading for entrepreneurs and business managers having to understand the implications and ramifications of wireless technology with respect to their own corporate developments in a highly competitive, often volatile market, and expanding global marketplace.
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2 of 3 people found the following review helpful:
5.0 out of 5 stars Must read for everyone from iphone app developers to VC to CEO's, July 29, 2009
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This review is from: The New World of Wireless: How to Compete in the 4G Revolution (Hardcover)
Scott defines the emergence of Digital Swarms from the intersection of 4G wireless technologies and coming social, economic and political transformations in how people leverage and control communications in the future.

The key objectives of the book are:

- Understanding the Digital Swarm
- Interpreting the business impact
- Innovating around the Opportunities
- Transforming your business

Scott articulates several insightful scenarios for the future and provides examples of "killer applications" that bridge these likely scenarios. He also provides tools to help businesses exploit this huge opportunity as it unfolds.

Scott's background as an entrepreneur, Wharton professor, and strategy consultant uniquely position him to understand and leverage Digital Swarms ... and even more powerfully ... communicate those insights into actionable strategies for readers of this book.

This is a must read for all technologist of the future but is also critical for business leaders in technology and non-technology companies. It is as applicable from the iPhone app developer to the venture capitalist to CEO's of Global 1000 companies.
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